Accenture Customer Engagement

A Comprehensive Digital Marketing Managed Service

Built on Adobe Marketing Cloud
Accenture Customer Engagement
A Comprehensive Digital Marketing Managed
Service Built on the Adobe Marketing Cloud

It is no secret that many marketing
teams are stretched thin—they
are trying to engage more
customers in more personalized
ways using a wide variety of
channels, but with the same
or fewer resources.
Meanwhile, as customer journeys become
increasingly digital—with new channels,
devices and innovations emerging all
the time—the landscape of solutions,
technologies and services that CMOs, CIOs
and their teams need to evaluate, integrate
and deploy has become correspondingly
complex. It’s difficult to know which solutions
work well together and who to turn to.
Marketers and their IT colleagues say they
are spending too much time and resources
identifying, integrating and customizing
digital marketing solutions and services.
Accenture Customer Engagement addresses
these challenges by seamlessly integrating
Accenture Interactive’s digital marketing
services with the Adobe Marketing Cloud
to simplify the development, execution and
measurement of digital marketing. The new
cloud-based digital marketing managed
service expands the Accenture–Adobe
alliance by delivering on the most critical
needs for today’s marketers and their teams.
Features
Accenture Customer Engagement addresses the
marketing performance and efficiency issues that
are top-of-mind for today’s marketers. With
integrated digital marketing services and cloud
solutions, Accenture Customer Engagement helps
marketers create engaging customer experiences
and achieve superior marketing results more quickly
and easily. Accenture manages both the marketing
services and the underlying cloud solutions, freeing
marketers from having to integrate and customize
services and solutions, and employing personnel
trained in the solutions.
Key features include:
• A usage-based pricing model: marketing teams pay
only for the services and solutions they use.
• Comprehensive services and solutions that can be scaled
and configured quickly.
• Industry-specific accelerators to develop more relevant
customer experiences faster.
• Analytics to help personalize customer experiences
and optimize marketing performance.
Accenture Customer Engagement helps marketing teams
stretch their budgets and maximize marketing performance
with integrated services and solutions.
Benefits
Together, Accenture and Adobe are removing barriers
to help companies move at the speed of digital and
deliver highly personalized experiences across marketing
channels. The combination of Adobe’s digital marketing
suite and Accenture’s strategy, design and implementation
services helps marketers create engaging customer
experiences in a simple, agile and cost-effective way.
Accenture Customer Engagement provides the speed
and flexibility that are key advantages for brands
competing in dynamic markets.
Accenture Customer Engagement
delivers a range of benefits:
MROI
Drive Marketing ROI through a usage-
based model where marketers pay only
for the services and solutions they use.
Simplified Operations
Minimize complexity with an end-to-
end solution that integrates digital
marketing services and solutions,
100% managed by Accenture.
Relevance
Deliver more relevant customer
experiences seamlessly across
channels, geographies and segments.
Flexibility
Configure and scale at a pace right
for your business—demonstrate results
before making deeper investments.
Accenture Customer Engagement
capitalizes on the extensive digital
marketing services offered by
Accenture Interactive. SOCIA
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The Adobe Marketing Cloud is a complete set of integrated solutions that helps you maximize and measure your marketing
impact. When combined with Accenture Interactive services, you get the experience and know-how to achieve results more
quickly and easily.

Adobe Experience Manager Adobe Analytics Adobe Target

Organize and manage the delivery Turn customer interactions into Create digital experiences that deliver
of creative assets and other content actionable insights with intuitive and measurable results with powerful test
across all your digital marketing channels interactive dashboards that provide a and target capabilities.
including web, social, mobile and email. holistic view.

Adobe Social Adobe Campaign Adobe Media Optimizer

Connect the dots between social
interactions and business results
to demonstrate the impact of
social media at every stage of the
customer journey.
Deliver personalized experiences across Accurately forecast and continually
online and offline channels with intuitive, optimize media mix with a consolidated
cross-channel marketing campaign view of media performance.
management.
“...only 21% of Chief Marketing Officers believe
their companies would be accurately viewed
as ‘digital businesses’ by 2018 due to a lack of
investment and integration of digital capabilities1.”
Marketing teams can rely on the
solutions, capabilities and resources
of Adobe and Accenture Interactive for
end-to-end digital marketing support.
We collaborate with marketing teams
to determine which digital marketing
capabilities will add the most value and
then provide execution and operations
support to achieve business objectives.
The result: higher marketing impact
and simplified marketing operations.
1 Accenture, “CMOs: Time for Digital Transformation Or Risk Being Left on the Sidelines” June 2014
http://www.accenture.com/us-en/Pages/insight-cmos-time-digital-transformation-risk-left-sidelines.aspx
Companies in most industries are
fast becoming ‘digital enterprises’ with
digital capabilities needed throughout
the business, from R&D, to sales and
marketing, supply chain management
and customer service. Yet, we found
that only 21% of Chief Marketing
Officers believe their companies would
be accurately viewed as ‘digital
businesses’ by 2018 due to a lack of
investment and integration of digital
capabilities1. Accenture Customer
Engagement can help speed this
evolution by providing marketing
teams with the capabilities they need
to contribute to business objectives
and marketplace success.
Learn more about Accenture Interactive and its Digital
Marketing capabilities on Accenture.com/interactive

About Accenture Interactive

Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive
superior marketing performance across the full multi-channel customer experience.
Accenture Interactive offers integrated, industrialized and industry-driven digital
transformation and marketing solutions. To learn more follow us @AccentureSocial
and visit www.accenture.com/interactive.

About Accenture
Accenture is a global management consulting, technology services and outsourcing
company, with more than 305,000 people serving clients in more than 120 countries.
Combining unparalleled experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-performance businesses
and governments. The company generated net revenues of US$30.0 billion for the fiscal
year ended Aug. 31, 2014. Its home page is www.accenture.com.

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