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MATTHEW STROHL
Audience members at an effective horror film of- these feelings, they tend to complain afterward. I
ten appear to react in much the same way as they call this type of horror 'exploitation horror' and
would if they were confronted with a terrifyingthe phenomenon of enjoying something that one
and disgusting situation outside the theater. They finds painful 'hedonic ambivalence.'
grimace, cower, dig their nails into their armrests, Let us distinguish two types of hedonic
cover their eyes, and plead in vain for someone to ambivalence:
make it stop. When they leave the theater, how-
ever, many of them speak of the experience they Weak ambivalence: taking pleasure in an experience that
just had with great enthusiasm and perhaps ex- has painful aspects.
press eagerness to return for more of the same.Strong ambivalence: taking pleasure in an experience
Indeed, fans of the genre often claim that their partly in virtue of its painful aspects.
enjoyment of a horror film depends on its effec-
tiveness in inducing fear and disgust. This is puz- Weak ambivalence is not the least bit puzzling. I
zling, since fear and disgust are presumed to be might enjoy hiking even though I have a painful
painful emotions, and yet we find people seek-blister on my foot, or I might enjoy watching a fre-
ing them out for the sake of enjoyment. The ap-netic action film even while it gives me a headache.
pearance that horror audiences sometimes enjoy Strong ambivalence, on the other hand, is a curi-
the ostensibly painful emotions of fear and disgustous phenomenon.3 It seems to be very common:
generates the problem known as the paradox of some enjoy agonizingly spicy food; some are eager
horror.1 to scream in terror on a roller coaster; some de-
I am particularly interested in an aspect of this light at having their hair assertively pulled during
problem that I do not think has been properly ap- sex. In each case, the subject's enjoyment is aug-
preciated: audiences in many cases seem to enjoy mented by the experience of a painful feeling.4
the experience of watching a horror film partly in The relation between the subject's enjoyment and
virtue of the painful character of their emotional the painful feeling might be complex and indi-
response. Pain is something that we are averse to rect- masochists, for instance, are presumably at-
by its very nature, and yet in certain contexts we tracted to painful sensations ultimately because
seem to be attracted to painful emotions as such. they enjoy the thought that pain is being inflicted
This issue arises more clearly in the case of hor- on them- but in each case the painful feeling is
ror than other genres that characteristically evoke welcomed by the subject, and its painful character
painful emotions, such as tragedy, because many as such makes an indispensable contribution to the
horror films have little ambition beyond deliver- particular form of enjoyment experienced. These
ing cheap enjoyment.2 There are, of course, many cases have the same structure as the case of hor-
excellent horror movies that display a high level ror: one finds oneself in certain contexts attracted
of artistic refinement, but there are also many to a feeling that outside such contexts one is cate-
slapdash displays of cruelty and gore. Audiences gorically averse to. Having one's hair pulled hurts.
attend such spectacles because they want to be People normally hate it when someone pulls their
scared and disgusted, and if a movie fails to evoke hair. Being in the middle of sex does not change
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204 The Journal of Aesthetics and Art Criticism
I do not mean
the way it feels to have one's hair to suggest
pulled.that anyone writing
It puts
about the
this feeling in a special type ofparadox of horrorwhere
context reflectively it
endorses
is
welcomed, but it does not thisalter its
theory of intrinsic
pleasure. char-
I do think, however, that
acter. Similarly, the sensation this theory ofpermeates folk conceptions
capsaicin on of theplea-
tongue would not be welcome sure and often
if one seems were
to be bound
not up with
eat- the
ing a certain type of food very
in language
certainwe use to talk about it. It is the de-
circumstances,
and the sensation of falling fault wayfrom
of thinkinga about
great height
pleasure, readily dis-
would not be somethingmissed one were
upon attracted
reflection to ques-
but rarely explicitly if
one did not feel safe in a roller coaster's restraints. tioned. I argue that in thinking about the paradox
It is not obvious how it is conceptually possible of horror we should replace this theory, call it the
for painful feelings to be attractive as such. Plea- Folk Theory, with a more plausible one. This cre-
sure and pain would seem to be naturally opposed; ates the possibility of solving the problem with-
the former is attractive and motivates pursuit out denying that horror audiences sometimes ex-
while the latter is aversive and motivates avoid- perience strong ambivalence. I do not have the
ance. Many philosophers who have written about ambition of settling the question of what plea-
the paradox of horror have directly addressed this sure is in this article, but I suggest that we should
issue, but all of them have ultimately denied that prefer some version of adverbialism to the Folk
enjoyment of horror can involve strong ambiva- Theory, and that the theory of pleasure that Aris-
lence.5 They have either denied that the painful totle presents in Nicomachean Ethics X.4-5 is a
character of fear and disgust can augment the strong candidate. I give an account of strong am-
enjoyment that audiences experience in connec- bivalence within an Aristotelian framework that
tion with horror or they have denied that these turns on the possibility of a pain being embed-
emotions are painful in cases where they augment ded within a pleasure. Finally, I argue that this
enjoyment. None of these philosophers have ex- account of strong ambivalence yields a ready ex-
plicitly questioned what is meant by 'pleasure' planation of how it is possible for horror audiences
or 'pain.' I suggest a diagnosis of the presump- to be attracted to aversive emotions like fear and
tion against strong ambivalence: it is due to disgust. the
vestigial assumption of aspects of an obviously This article proceeds in three stages. In Section
false theory of pleasure that is often associated I, I discuss past attempts to solve the paradox of
(perhaps unfairly) with early modern philosophy. horror, and argue that they fall short, at least in-
J. C. B. Gosling gives a useful summary of this sofar way as they fail to account for the possibility of
of understanding pleasure: strong ambivalence. In Section II, I suggest that
it is crucial to approach the problem by first con-
'Pleasure', then, is a word used to refer to a certain sidering
sort what pleasure and pain are, and I argue
that Aristotle's theory provides a very good start-
of feeling, identified by the way it feels, not by context.
Learning the word, therefore, is a matter of learning ing
topoint. In Section III, I present an Aristotelian
account of strong ambivalence and apply it to the
identify this feeling and distinguish it from others. In this
case of horror.
it resembles butterflies in the stomach. Unless a person
has had such a feeling and observed its peculiar feel, he
is very likely to misapply this description.6
I. PAST APPROACHES TO THE PARADOX OF HORROR
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Strohl Horror and Hedonic Ambivalence 205
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206 The Journal of Aesthetics and Art Criticism
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Strohl Horror and Hedonic Ambivalence 207
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208 The Journal of Aesthetics and Art Criticism
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Strohl Horror and Hedonic Ambivalence 209
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210 The Journal of Aesthetics and Art Criticism
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Strohl Horror and Hedonic Ambivalence 211
1. 'Paradox' would seem to be a misnomer. The prob- 11. Carroll, "Enjoying Horror Fictions: A Reply to
lem does not emerge from a seemingly true but internally Gaut," pp. 69-70.
contradictory statement or set of statements. There is noth-12. Carroll, "Enjoying Horror Fictions: A Reply to
Gaut," p. 72.
ing contradictory about the fact that people sometimes seem
to enjoy ostensibly disagreeable emotions. The issue is better13. Neill, "Paradoxes of the Heart," pp. 61-62.
described as a puzzle or even just as a curious phenomenon. 14. Gaut, "The Paradox of Horror," p. 339.
15. Gaut, "The Paradox of Horror," pp. 340-341.
With this caveat in place, I will sometimes use the traditional
name for the problem out of convenience. 16. This theory of emotion contrasts with a Humean
2. Aaron Smuts gives a useful survey of ways of theory, ac- according to which emotions are individuated by the
counting for the appeal of negative emotional experiences way they feel. Susan Feagin makes a similar case without
in aesthetic contexts in "Art and Negative Affect," Philos-assuming a particular theory of emotion in "Monsters, Dis-
ophy Compass 4 (2009): 39-55. He rightly emphasizes that gust, and Fascination," at pp. 81-82. She observes that it is
the appeal of such experiences need not be hedonic. I commonplace
am for some people to experience pleasure and
others to experience pain in connection with otherwise phe-
concerned in this article with cases where I take the appeal
to be clearly hedonic. nomenally similar feelings (e.g., dizziness). This observation
does not help explain the possibility of strong ambivalence,
3. For an illuminating recent discussion of ambivalence
and desire, see Derek Baker, "Ambivalent Desires and the however. See my response to Gaut.
Problem with Reduction," Philosophical Studies 150 (2010): 17. Gaut, "The Paradox of Horror," p. 343.
37-47. 18. Gaut, "The Paradox of Horror," p. 339.
4. Cases where one enjoys the relief of a painful feeling 19. Compare Carroll, "Disgust or Fascination: A Re-
are difficult to classify. In such cases enjoyment depends on sponse to Susan Feagin," at p. 89.
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212 The Journal of Aesthetics and Art Criticism
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