Question 1: The Joneses’ objectives? Why did they set such objectives?

THE JONESES are not a family at all. In fact, they don’t even know each other. They’re a
team hired by a newfangled covert-marketing firm called Life Image, whose clients hire the
company to push the coolest, newest products and sell lifestyles. The Joneses are a unit
posing as the cast of The Donna Reed Show to create high-end demands for everything from
golf clubs to frozen sushi. Every member of the unit has to carry their share of the load. Their
goal: to seduce everyone they meet into becoming titans of “gimme, gimme” and create a
ripple effect to convert naïve dupes into selling their products for them. Kate throws lavish
parties to turn the neighborhood wives onto Sam’s Clubs. Steve, a former car salesman who
thinks he can con anybody, hits the golf course to sell sporting goods. Jenn becomes a
classroom cosmetics queen; Mick’s new buddies buy out the latest in digital wide-screen
TV’s. Lauren Hutton is the tough executive who arrives every 30 days to evaluate their
progress with computer graphs and edgy pep talks: “You’ve been here two months and
everybody’s drinking your Kool-Aid.”

Things go south when one envious neighbor tries to keep up with the Joneses, goes bankrupt,
and commits suicide. And the game plan weakens when the family begins to show a human
side. Steve tries to be a team player, but his heart gets in the way. Every time he moves closer
to the conjugal bed, Kate puts him in his place as the gang leader, with lines like “This is
business. I’m your boss. I don’t need to be friends.” Like moving prisoners from one lockup
to another, the company tries to change the cell, but it’s too late. To sell lifestyles, you have
to sell yourself, and the Joneses don’t know who the hell they are. Jenn is involved with a
married man; Mick creates a scandal at school when he turns out to be gay; and Mr. Jones has
already fallen for Mrs. Jones. The biggest mistake is when the fake family begins to act like a
real family.

Question 2: What was the target market? Why?

The Jonese movie's target market is to target the middle to the upper class. This is evident
when the family moved into the housing of families with an average income of $ 100,000,
almost double that with the average American income of the five films released was $ 50,599
(2009). Because the people living here have ample money, they have a comfortable standard
of living and tend to follow modern trends. Typically the women who walk saw Kate Jones in
trendy clothes and shoes, the next day the women went to the store selling those items and
bought designer clothes and shoes and identical design. And golfing husbands buy simulated
golf machines to improve their hitting skills and buy sticks that improve their hitting skills.
As for young people, the price tag followed Jenn Jones and Mick Jones cosmetics and dress.
People with enough income and a standard of living above the average of their country can
change and buy high-priced goods and products more quickly than those in the middle class.

Question 3: The Joneses’ strategies Effective or Not?

It can clearly be seen that the Joneses’s strategies are very effective because the Joneses’
success is evaluated on how well they inspire their new neighbors to buy all the stuff and they
really did a great job. They made other neighbor want to purchase their stuff.

The Joneses have a good result because they keep tracking their performance to see how well
each member of the family was doing with their sales goals. If one of them fail to perform,
they are out immediately. But if you succeed, you can work in a better environment.

Question 4: How the objective was achieved? How do you evaluate that you achieve the
objective or Not?

It’s can be seen from the movie that the Joneses achieved their objective by create a
wonderful and perfect family, and then gradually approach to their neighbors. Firstly, they
pretended to be friendly and attracted other people in that area, then they threw a party in
order to gather everyone. Lastly, they introduced their selling products and convinced the
neighbors to purchase it.

There are some helpful strategies to evaluate if you achieve your objective or not, which are:
Make your objective concrete and flexible: those objectives need to be concrete in that they
are written down and firmly planted in your mind. At the same time, those objectives need to
be flexible. If you’re falling short, you need to be able to revise those goals so that you can
keep making forward progress.

Secondly is to measure your desire: sometimes you’ll come up with an objective that is based
on a whim or a temporary obsession. You won’t really be able to achieve those unless you
have the true desire to succeed. If you feel that your desire is still as strong as ever, then
you’ll know that you’re working toward a goal that will make your life more fulfilling.

Lastly is to make sure your objectives are not inconsistent: This is a big reason why
objectives should not be considered in isolation. Create a whole list of goals from all areas of
your life and make sure they aren’t mutually exclusive. Focus on achieving on of the first
objective, then set to work saving for the second one.