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  • Bus 120 W'21 (Thurs) Group Assignment 4 (MARCOM)

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    Archit Jain
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    Prof Shyam Vyas has assigned a group project for the Bus 120 class due on March 18th. The group must submit a detailed note explaining their understanding of the tools used in Marketing Communications (MARCOM) by modern businesses. Specifically, the group must discuss the role of advertising, public relations, sales promotions, personal selling, and direct/online marketing used by reputable companies. They must provide examples of companies' efforts using these tools along with the reasons. The group must also include an example of effective MARCOM use along with supporting facts, figures and a rationale for why it is considered good. They can use examples from their university or other real world companies.

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    Prof Shyam Vyas has assigned a group project for the Bus 120 class due on March 18th. The group must submit a detailed note explaining their understanding of the tools used in Marketing Communications (MARCOM) by modern businesses. Specifically, the group must discuss the role of advertising, public relations, sales promotions, personal selling, and direct/online marketing used by reputable companies. They must provide examples of companies' efforts using these tools along with the reasons. The group must also include an example of effective MARCOM use along with supporting facts, figures and a rationale for why it is considered good. They can use examples from their university or other real world companies.

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    © All Rights Reserved
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    23 views1 page

    Bus 120 W'21 (Thurs) Group Assignment 4 (MARCOM)

    Uploaded by

    Archit Jain
    Prof Shyam Vyas has assigned a group project for the Bus 120 class due on March 18th. The group must submit a detailed note explaining their understanding of the tools used in Marketing Communications (MARCOM) by modern businesses. Specifically, the group must discuss the role of advertising, public relations, sales promotions, personal selling, and direct/online marketing used by reputable companies. They must provide examples of companies' efforts using these tools along with the reasons. The group must also include an example of effective MARCOM use along with supporting facts, figures and a rationale for why it is considered good. They can use examples from their university or other real world companies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    From the desk of

    Prof Shyam Vyas, PhD

    Bus 120 (Thurs) Due 18th March

    Group Assignment 4 :

    Note on the communication process & tools of promotion


    – may relate to your NPS’s advertising & communication effort that is being assessed by u

    Detailed note on the tools of Marketing Communications (MARCOM) by firms/brands in current day
    business environment.
    .

    Explain your group’s understanding of the role, relevance & importance of the use of ....

    Advertising, Public Relations, Sales Promotions, Personal Selling and Direct/Online marketing efforts by
    reputable firms/brands in the real world.

    Provide examples of their efforts, & reasons why they are doing what they are doing.
    Provide / attach an example of effective use of tools of MARCOM.
    (Provide facts & figures, & at least one sample(s) of a MARCOM effort that the group considers very good &
    why).

    Your group can use NPS examples and figures too after discussing this assignment with NPS, or any other real
    world marketer.
    _____________________________________________________

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