Visual Analysis

1.The designer’s strategy while designing this product

could be explained as it is targeting those costumers which
prefer or feel comfortable wearing informal shoes like
sneakers and joggers etc. but also have to wear formal
shoes so they might not misfit formal occasions. So
keeping in thought these shoes were designed with the
sole that will provide the same comfortableness with the
formal aesthetics.

2. What aesthetics and functional attributes do you observe in its color, design and
texture? Write at least a half-page on this.

In the above picture, semi-formal shoes are shown. The designer has made the shoes
with colour combination of brown and white. The shiny leather texture has given the
formal aesthetics to it. But on the other hand, the white sole and laces had made it more
attractive to the viewers. The texture over shiny leather of the shoes is attracting
costumer who want formal shoes. But at the same time the white sole is eye catching to
those who want to look partially semi-formal preferring to be comfortable. The
functional attributes of this shoes shows it is targeting those costumers which prefer or
feel comfortable wearing informal shoes like sneakers and joggers etc. but also have to
wear formal shoes so they might not misfit formal occasions. So keeping in thought
these shoes were designed with the sole that will provide the same comfortableness with
the formal aesthetics.
1.
2. What inspiration idea do you perceive besides designers’ own strategy? 2 marks
3. What kind of look/personality can carry this product/collection? Who might be the target
group? Write a half page description about it and also elaborate on what occasions may
your target customer carry the look with this specific product? 3 marks
4. If you have to redesign or make an improvisation, what would it be? And why? (explain
with logical reasoning) 2 marks
5. What is your analysis about advertising image? 3 marks
 How do you get to know about it?
 Was it effective enough?
 What was the medium of advertising?
 What does the image say about it? Is it justifying the message or not?

Remember your midterm exam will also have a similar exercise like this