CROSS AND ANALYSIS

RABIA MANZOOR
Sapphire:
Sapphire Textile is a Pakistani textile corporation that's primarily based totally in Lahore,
Pakistan. It is a huge fabric group, production cotton yarn, material, and complete apparel
company. Its merchandise is exported to over 35 locations across the globe. It employs extra than
16,000 people. In 2012, the corporation had a turnover of over US$800 million, with an asset
base of over US$500 million. It has the spinning ability of 350,000 spindles, with a
manufacturing ability of 65,000 kg of yarn in step with month from 6/s to 120/s, Knits dyeing
and completing, and apparels unit has a ability of knitting 500 lots of greige material and three
hundred lots of dyed and completed material and generating 430,000 clothes in step with month.
The corporation has additionally different into the strength era and dairy sectors. Sapphire
Electric Company is a 234-Megawatt, blended cycle plant in Muridke. Sapphire Dairies Private
Limited operates a massive mechanized dairy farm primarily based totally on a hundred acres
close to Manga, Lahore, with a herd length of 3000 and a goal of 10,000 milking cows (three
hundred,000 liters in step with day) with the aid of using 2020.

.
Khaadi:
Set up in 1998 by Founder and Chief military officer, Shamoon grand Turk, Khaadi may be
a main styled distributer providing convincing home and attire, shoes and flounce, scents, skin
and hair care answers for girl sand children. Khaadi pioneers new conventions in style with a
resourceful methodology propelled by worldwide combination, a recent and
elegance focused setting. This attribute shows itself within the whole thing of Khaadi's plans and
types. Today, it works fifty-two stores, in seventeen urban areas across Pakistan, twenty-two
stores across United Kingdom of Great Britain and Northern Ireland and completely
different stores everyplace on the planet together with leader biggest store out of Pakistan in
Midriff City Center in Dubai.
Generation: Generation was visualized in 1983 by a husband-wife pair, Saad and Nosheen
Rahman, as an answer to the growing demand for cheap fashion by the urban Pakistani girl. these
days this family’s ideology has culminated into a number one off-the-
rack womenswear whole that gives recent product to their stores many times 
each week with no repetition in style.
The Generation girl has since become Associate in iconic representation for Woman that holds
this vision along, a lady who celebrates her family’s tradition with a permanent undertone of
innovation and ability.
The Generation Story begins from a family and moves forward with the construct of building
upon this family, whether or not it's customers, workers, students . every style of line could be
a additional personification of her numerous faces, they represent her in several timeframes and
moods. Festive, casual, young, demure.
 Net Profit Margins
50
45
45
40
40 38 38
36 35 35
35 32
30 28 28 27
25 26 26
25 22
20

15

10

0
Khadi Sapphire Generation

2012 2013 2014 2015 2016

 Market Share

Generation
32%

Khadi
56%

Sapphire
12%

Category Wise Contribution

100%
92%
90%

80%

70%

60% 55%
50% 45%
40%
34%
30% 28%

20%
10% 12%
7% 9% 8%
10%
0% 0%
0%
Sapphire Khaadi Generation

Pret Unstiched Accessories Footwear