Hello

Meet the team

Prastuti | Shubhra | Shubhangi | Chandni

Founder- Pari Chaudhary
Founded in - 2016
Headquarter - Jaipur
Product - Apparel and accessories
Industry - Indian Goods and Jewelry
Area served - Worldwide
ABOUT THE BRAND
Bunaai deals with the traditional ethnic collection

Its designs, style, fabrics, etc. reflect and showcase the very culture and
traditions of the land

Its designs and products signify and prioritize the uniqueness and comfort
of each of its women customers

It is known for its handcrafted cotton block printed traditional ethnic

wear.

Apart from making ethnic apparel, they have diversified their style to
semi casual outfit as well.
Hand painted suits Ethnic Dresses

PRODUCT RANGE

Leheriyaa Suits Sarees

 BUSINESS MODEL
D2C business model.
Product manufacturing is done purely in-house with the help of local

artisans.
They entered the market through influencer marketing in 2016 and

made a stronghold.
Bunaai never forgets its customer. Exclusive women-wear brand, They

call their customers as ‘Women of Bunaai’

Bunnai bridges the gap between the fashion industry and emerging

talent in the field of fashion

The main USP of the brand is their experiments in print and motifs

done by the local artisans. Along with this, brand also focuses on

bespoke clothing.
 SUSTAINABLE PRACTIS E S

ENVIRONMENTAL FACTOR ECONOMICAL FACTOR

Use of natural eco-friendly fabric.
They produce versatile collection which follows
slow fashion.
They focuses on cutting carbon footprint
Launches a program REVOLVE to mimize waste
Giving job opportunities to artisans.
Manufacture goods locally & sell it that would
facilitates investment,innovation & skill development.
Export to other countries in US, Europe, Dubai, UK etc.
Ethnica; & fair trade policy

SOCIAL FACTOR
Empowering & engaging local communities.
Preserve old craft technique
Promotes handicraft & handloom.
Connect stisans to global level
 I MPROVEME NT &

SUGGES TION

Strategies for improvement

Should come up with more flagship

stores
Can be economical/budget friendly
Should expand overseas.
Delighting customer by timely

delivery.
Expand business in tier 2 cities of

India as well
Should practice transparent supply

chain
Sustainable strategies for improvement

Environmental factor
Bunaai Revolve
Conservation of water
Zero waste policy

Economical Factor
Offline promotion and campaign
Should promote discounts and sales
User friendly interface

Social Factor
Work Culture
Fair trade policy
Women Upliftment


Founder- Vivienne Isabel Westwood

Founded in - 1971

Headquarter - London

Product - Apparel and accessories

Industry - Retail Luxury Goods and Jewelry

Area served - Worldwide

ABOUT THE BRAND

It is one of the representatives of luxury fashion with punk

influences

Known for her radical design aesthetic and shock value

Some of her popular designs introduced the punk and street

style into mainstream fashion

She later focused on sustainable processes that would have a

reduced impact on the environment.

In 2015, Vivienne Westwood Ltd had expanded worldwide

PRODUCT RANGE
 BUSINESS MODEL

Vivienne Westwood started from a small retail store by the

name of "Let It Rock". Later they gained fame through the

band Sex Pistol. From their there journey started.

Severs different target customers under different labels:

Vivienne Westwood Red Lable RTW, Vivienne Westwood

Gold Lable, Anglomania, and Menswear.

Their Primary target audience is "the rule breaker" and they

focus on "the fashionista".

Main presence in the UK with 42 retail outlets (36 in

England, 3 in Scotland, and 3 in Wales) and 55

internationally (18 in China, 9 in Hong Kong and south

Korea, 2 in Thailand, and 2 in USA)

SUSTAINABLE PRACTICES

ECONOMI CAL F ACTOR

All suppliers are required to complete the
sustainability standard & traceability tool.
Practices fair employment practices for
people working in their supply.
The brand has acquired approx 21 stores
worldwide.

ENVI RONME NTAL F ACTO R

Buy less, choose well & make it last.
Follow sustainable packaging
The fabric material are made from lower
impact alternative on social& environment
issure.
They manage & reduce carbon emission.
SOCIAL FACTOR
Vivienne Has supported hundreds og NGOs, campaigns
including Amnesty International, War child & liberty as
well as launching her own campaign Climate
Revolution.
Her brand partnered with local industries & artisans.
Her collection keeps the punk fashion culture alive.
 I MPROVEME NT &

SUGGES TION

Transparent Supply chain

Must expand its business in other

developing countries.
Ethical working condition
Must avoid leather
Zero waste policy
Fair trade policy
 FACTORS VIVIAN WESTWOOD BUNAAI

Strong brand identity Social values that they show in various social media
As the brand closely connected to the roots, it

platforms and through marketing with different

promotes local artisans, their skills and rich

ethical charities which they combine with latest

culture of India and showcase it in their latest

fashion collection collection.

Fair trade policies There is no evidence it ensures payment of a living

As the brand states that it follows ethical and

wage in its supply chain fair trade policy but doesn't have an evidence

regarding the same.

Zero waste policy Reuses some of its offcuts to minimise textile waste. Launched a program REVOLVE to

minimize the wastage.

Target Market and

Targets women who love and support the

Targets mostly the niche crowd.

customers cultural heritage of country.
Works with local artisans to promote the cultural

Societal works Collaborations with various societal charities and

other positive reinforcements in different social
heritage of the country.
issues
The brand is bout to open it's first flagship store

International Stores The brand has acquired approx 21 stores worldwide. in Jaipur, India
 REFRENCE S
https://www.vogue.com/fashion-shows/designer/vivienne-westwood
https://www.vam.ac.uk/articles/vivienne-westwood-punk-new-romantic-and-

beyond
https://en.wikipedia.org/wiki/Vivienne_Westwood
https://www.metmuseum.org/toah/hd/vivw/hd_vivw.htm
http://content.time.com/time/specials/packages/article.html
https://www.independent.co.uk/news/people/profiles/meet-the-grande-dame-of-

glossop.html
https://uk.fashionnetwork.com/news/vivienne-westwood-coming-to-rue-saint-

honore-in-paris
https://eluxemagazine.com/culture/articles/vivienne-westwood-is-not-eco-

friendly/

fin