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  • ML09 - Group 06 - Midterm - Slide

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    Nhi Hồ Thị Uyển
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    This document analyzes the prospects for a company to penetrate the Korean dairy market and provides recommendations. It begins with an analysis of the Korean dairy product market, including an overview and examination of competitors, opportunities, and consumer trends. It then analyzes the company's performance and products. Next, it analyzes the target customer through demographics, behavior, and milk consumption habits. Finally, it provides a business strategy for market penetration, including recommendations for the marketing mix of product, place, price, and promotion.

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    This document analyzes the prospects for a company to penetrate the Korean dairy market and provides recommendations. It begins with an analysis of the Korean dairy product market, including an overview and examination of competitors, opportunities, and consumer trends. It then analyzes the company's performance and products. Next, it analyzes the target customer through demographics, behavior, and milk consumption habits. Finally, it provides a business strategy for market penetration, including recommendations for the marketing mix of product, place, price, and promotion.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    12 views38 pages

    ML09 - Group 06 - Midterm - Slide

    Uploaded by

    Nhi Hồ Thị Uyển
    This document analyzes the prospects for a company to penetrate the Korean dairy market and provides recommendations. It begins with an analysis of the Korean dairy product market, including an overview and examination of competitors, opportunities, and consumer trends. It then analyzes the company's performance and products. Next, it analyzes the target customer through demographics, behavior, and milk consumption habits. Finally, it provides a business strategy for market penetration, including recommendations for the marketing mix of product, place, price, and promotion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 38

    ANALYSIS ON PROSPECTS OF

    KOREAN DAIRY MARKET


    PENETRATION AND PROPOSALS

    Client:
    TABLE OF CONTENTS

    01 02
    KOREAN DAIRY MARKET COMPANY ANALYSIS
    ANALYSIS

    03 04

    TARGET CUSTOMER RECOMMENDATIONS


    ANALYSIS MARKETING MIX 4Ps
    1/ KOREAN DAIRY PRODUCT MARKET ANALYSIS
    1.1 Market overview
    1/ KOREAN DAIRY PRODUCT MARKET ANALYSIS
    1.1 Market overview

    Phô mai Pháp và váng sữa


    1/ KOREAN DAIRY PRODUCT MARKET ANALYSIS
    1.2 Plan-based dairy products
    1/ KOREAN DAIRY PRODUCT MARKET ANALYSIS
    1.3 Competitior analysis
    1/ KOREAN DAIRY PRODUCT MARKET ANALYSIS
    1.4 Market SWOT

    • •

    • •
    •

    • •

    • •

    • •
    1/ KOREAN DAIRY PRODUCT MARKET ANALYSIS
    1.5 Opportunities for growth and purchasing trends in consumer product
    2/ COMPANY PERFORMANCE
    2.1 Company overview

    • •
    • •
    • •
    • •
    •

    •
    •
    2/ COMPANY PERFORMANCE
    2.2 Product overview

    •
    3/ TARGET CUSTOMER ANALYSIS
    3.1 Target customer

    •
    •
    •

    •
    •
    3/ TARGET CUSTOMER ANALYSIS
    3.2 Consumer behaviour
    The average income of a person in Korea

    •
    •
    •
    3/ TARGET CUSTOMER ANALYSIS
    3.2 Consumer behaviour
    Shopping habits
    3/ TARGET CUSTOMER ANALYSIS
    3.2 Consumer behaviour
    Shopping habits
    3/ TARGET CUSTOMER ANALYSIS
    3.2 Consumer behaviour
    Shopping habits
    3/ TARGET CUSTOMER ANALYSIS
    3.2 Consumer behaviour
    Shopping habits
    3/ TARGET CUSTOMER ANALYSIS
    3.2 Consumer behaviour
    Milk consumption habits
    3/ TARGET CUSTOMER ANALYSIS
    3.2 Consumer behaviour
    Plant-based milk consumption habits
    3/ TARGET CUSTOMER ANALYSIS
    3.2 Consumer behaviour
    Plant-based milk consumption habits
    3/ TARGET CUSTOMER ANALYSIS
    3.2 Consumer behaviour
    Plant-based milk consumption habits
    Business strategy for
    Korean market
    penetration

    Marketing 4Ps
    OBJECTIVES

    Business Objectives Communications Objectives


    I. Product
    I. Product
    Benefits

    Packaging
    II. Place
    II. Place
    F&B Retail channels
    II. Place
    F&B Retail channels
    II. Place
    F&B Retail channels
    Convenience Store
    II. Place
    F&B Retail channels
    Hypermarkets
    II. Place
    F&B Retail channels
    Internet Retailing
    III. Price

    ￦
    III. Price
    IV. Promotion
    IV. Promotion

    Insight
    “ “
    IV. Promotion

    Big idea: Love yourself, have a treat!

    Vinamilk
    Soymilk
    IV. Promotion

    Run paid content on popular food bloggers, lifestyle bloggers…

    Employ famous Korean Beauty Bloggers, Food Bloggers,


    Mukbang video creators
    IV. Promotion

    7-9 AM 1-3 PM 7-9 PM


    Sincere,
    team 6

    20th June 2020

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