Professional Documents
Culture Documents
I. INTRODUCTION
to the eyes. There has been a growing demand for lawn care and
spend money beautifying their gardens and lawns and many business
customers.
homeowners who do not have the time, energy or skills to take care of their
yards and to design their garden. Beyond the basic gardening services like
even planting.
not limited to achieve beauty alone. The ornamental plants are the key
of plants can alter the surroundings and render it more beautifully because
noise, reducing glare, and increasing privacy and security. In this manner,
(http://www.gardenvisit.com/landscape_architecture).
appeared in the early 20th century. Over time it became available at various
or horticulture.
project requirements.
Gardens are dynamic and not static after construction and planting are
management and care depend on the owner’s and client’s needs and
inclinations. (www.wikipedia.com)
4
operate under the name “Flower Garden Landscaping” (See Exhibit I).
The firm will be known for its beautiful, stunning and inspiring designs. It
enhances the beauty of the surroundings and provides the best quality
make the place more presentable and beautiful. It will offer landscape
Zen Garden, Oriental Garden and other services such as installation of mini
water falls and other water features, grotto installation, pot scaping and
layout of carabao grass, blue grass and grog grass (See Exhibit IV).
7:00 am to 5:00 pm. with one hour noon break. Sunday will be considered
Its initial capitalization will be Php 500,000.00 just enough for the
acquisition of garden equipment and tools and for the rental fee. It will be
square meters with a dimension of 8.0 by 9.8 meters (See Exhibit III). The
lease will be Php 6,000.00 per month with 1 month advance and 1 month
The following are the different landscape designs that the firm will
A. Japanese Garden
San Francisco
Boungainvilleas
6
Calachuchi
Woodland Rhododendrons
Japanese Palmatum
Trident maple
Patio white pine
Taxus
Dwarf Azaleas
Iris
Conifer
B. Modern Tropical Garden
Travellers Palm
Euphorbia
Gumamela
Heliconia
Exotic papyrus
Cycad
Santan
Fireball
C. Zen Garden
Buddha bamboo
Lemon grass
Jasmine
Bonzai
Oriental Totem pole
V. PERSONNEL ASPECTS
in the hands of the people who have the knowledge, skills and ability to run
9
and handle the business with the use of his full potential effectively.
Personnel are considered the most significant and vital factor of the
human resources.
The manager will see to it that all initial requirements are done during the
early stages of the project. Daily supervision will help things easily
assimilated and make sure that all details of the business are followed.
The following will have the following for its personnel: a manager, a
Manager
Male or female
Bookkeeper
Management
Preferably female
Landscape Designer/Purchaser
Must be creative
11
Male or Female
Gardener (2)
Helper (2)
authority and responsibilities. This will ensure the smooth flow of operations
assumption of duties and responsibilities for the personnel of the firm that
Manager
service
Bookkeeper
Landscape Designer/Purchaser
landscape design
Gardener (2)
Helper (2)
COMPENSATION PLAN
The usual motivation of the employees depends on how well they are
payment, they tend to excel in their work and the firm sees to it that it gives
the employees the right salaries and benefits because it will give rise to the
These are the following plans for the project’s compensation project:
a. Monthly Salary
each employee.
know and understand the customers so well that the product or service fits
him and sells itself. Its main function is to identify the needs and wants of
the customers and adapting to the specific services available for the
The size, nature and growth of the total demand for the services to be
offered.
TARGET MARKET/CUSTOMERS
4 places. The proponent chose these four places because of their large
DEMAND ANALYSIS
and generate enough profits. Demand is the relationship between the price
and the quality of products and services that the business can provide.
TABLE 1
List of Large Scale Subdivisions
(As of 2017)
10.Garden Coast 10.Tierra Nevada 10.Pagcor Complex 28.Perpetual Village 10.Asian Leaf
11.Vista Acacia 11.Pasadena Heights 11.Treelane Subd. 29.Felizana Homes 11.The Legion
12.Villa Lotta 12.Maravilla Subd. 12.Pillars Homes 30.Assetville 12.Villa San Lorenzo
13. Bobadilla Subd. 13. Governor Hills 13.Pag-asa Village 31.Dimasaland 13.Crystal Place
14.St.Anthony Subd. 14.The Eztancia 14.Hoteliers Village 32.Vina Village 14.The Legion
15.Gabriel Subd. 15.Trias Hills 15.Ilano Subd. 33.Family Subd. 15.Camella Lessandra
16.Castro Subd. 16.BMS Village 16.Alarcon Village 34.Camella Homes I 16.Camella Barcelona
17.Torres Subd. 17.Antel Subd. 17.Senateville 35.Camella Homes II
18.Country Miles 36.Camella Homes III
Table 1 presents the total number of subdivisions (as of 2017) in the four
target places in Cavite; 17 for Tanza, 17 for Gen. Trias, 36 for Imus and 16
for Dasmarinas. The names of subdivisions were taken from the assessor’s
office of the four places. This data can support the future entrepreneur in
TABLE 2
No. of Residential Houses on Target Subdivisions
(As of December 2017)
amounting to Php 1,000,000 and above. It is based on the data from the
TABLE 3
No. of Residential Houses in Target Subdivisions with Landscape
(As of 2017)
Table 3 shows the total number of houses from the different subdivisions of
the four target places with landscape. The survey is very important to
there are still 6,982 houses or 70% without landscape; the existing 30% of
target places.
TABLE 4
Projected Demand
Landscape Demand
2018 6,982 2% 7,122
2019 7,122 2% 7,264
2020 7,264 2% 7,409
the four target places on the next three years (2018 to 2020) in order to
SUPPLY ANALYSIS
surveys. Visits to the four target areas were done by the proponent. Based
TABLE 5
Present Competitors
Table 5 presents the existing competitors from the four target places, the
TABLE 6
Present Supply
Table 6 presents the present supply based on the market share (30%) of
the four existing competitors with the corresponding percentage for each
TABLE 7
Projected Supply
has 10%, 15% for Year 2 and 20% for Year 3. The projected supply
The demand and supply analysis insures that the proposed project is
still viable and needed to fill the gap and can answer the needs of the
potential market.
22
TABLE 8
Projected Unfilled Demand
between the projected demand and the projected supply. As shown in the
table, there is a wide gap between the demand and being supplied by the
TABLE 9
Projected Market Share
(No. of Target Residential Houses)
Based on the demand gap between the projected demand and the
share on its first year of operation which is 1,282. This figure is just enough
gardener and 1 helper will be hired by the firm in Year 2 and Year 3 in
determine the income that the firm will generate for the next three years of
operation.
TABLE 10
Prices of Landscape Services
(Year 2018)
Flower Garden Landscaping will be offering its services Php 1,000 to Php
2,000 lower than its competitors in order to attract more households in the
target subdivisions. But there will be a 10% increase on prices for Year
TABLE 11
Ordinary Package
TABLE 12
Extra-Ordinary Package
Cavite.
26
nature of the actual business that an investor would want to pursue in order
to assure the possibilities of potential problems that may arise during the
business operation.
A. Competition
offer a free grass trimming and pond cleaning every two months.
B. Income Changes
the demand for landscaping also follows. With this problem, the firm can
C. Customer Preferences
market analysis forces the entrepreneur to become familiar and aware with
all aspects of the business plan in order to achieve its target market share.
To attain this, the firm will implement the following for its marketing
strategies:
occasionally.
X. FINANCIAL ANALYSIS
profitability; because no business will exist and survive if right from the
end.
year’s requirement.
6. Prepaid rent was P10,000, one month advance and two months
deposit.
Financial Statements
Flower Garden
Income Statement
For the 3-year ended December 31, 2020
Flower Garden
Statement of Changes in Equity
For the 3-year ended December 31, 2020
Flower Garden
Statement of Financial Position
For the 3-year ended December 31, 2020
OWNER'S EQUITY
Owner's Capital 543,350.00 578,300.00 594,010.00
TOTAL LIABILITIES & EQUITY 543,350.00 578,300.00 594,010.00
Flower Garden
Cash Flow Statement
For the 3-year ended December 31,
2018
(64,006.00)
Add Prior Year's Cash Balance 147,546.00 207,180.00
Ending Cash Balance 147,546.00 207,180.00 143,174.00
Schedules
Schedule
1 2018 2019 2020
Packages Qty Price Amount Qty Price Amount Qty Price Amount
Ordinary
Package
3,080,000.00 3,768,000.00
5m 385.00 8,000.00 471 8,000.00 551 8,000.00 4,408,000.00
Ordinary
Package
4,096,000.00 5,024,000.00
10m 256.00 16,000.00 314 16,000.00 367 16,000.00 5,872,000.00
Ordinary
Package
3,072,000.00 3,768,000.00
15m 128.00 24,000.00 157 24,000.00 184 24,000.00 4,416,000.00
Extra-
Ordinary
4,096,000.00 5,024,000.00
Package
5m 256.00 16,000.00 314 16,000.00 367 16,000.00 5,872,000.00
Extra-
Ordinary
6,144,000.00 7,552,000.00
Package
10m 192.00 32,000.00 236 32,000.00 276 32,000.00 8,832,000.00
Extra-
Ordinary
3,120,000.00 3,696,000.00
Package
15m 65.00 48,000.00 77 48,000.00 92 48,000.00 4,416,000.00
Total
157 183
Revenue
1,282 10,248,000.00 0 12,560,000.00 7 14,696,000.00