A Report on

Company and sector Analysis

By
Kriti Peter (20BSP1111)
Abhishek Mathur (20BSP3130)
PGPM 2020-2022

Name of the Organization

Corel Corporation
A Report submitted in the partial fulfillment for the requirement of
PGPM Program of
IBS Pune

Faculty Guide :
Dr. Shirish Jeble

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 Table of Content

Serial Particular Page

No. Number
1 The Evolution of Indian IT Industry and Growth 3-4
2 The Impact of Covid 19 on the IT industry 5
3 The Key Players of Indian IT Industry 6-8
4 Market Share of Indian IT companies 9
5 Product Based Companies in IT 10-12
6 Company Analysis 13
7 Product Portfolio of Corel Corporation 14
8 SWOT Analysis of Corel Corporation 15
9 Competitors and competitor’s analysis of Corel 16-17
Corporation (Corel Draw)

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 Sector Analysis
The Indian IT industry is regarded as an unexpected success story around the
world, since its inception in 1947 the IT industry has come a long way earning
the title back office of the world, its growth has been a pivotal tool of
economic development. The blend of liberalization and the entrepreneur skills
in the Indian IT industry have fueled the progress of the Indian economic
strength contributing owning to its software and hardware industry, the
outsourcing industry and its use in numerous IT enabled service, Business
Process Management (BPM) supporting private sector, public sector, MSME, E-
commerce, education the urban and rural population of the country. The
empirical nature of the IT industry has been proved again while the world still
grapples with coronavirus pandemic. The IT industry is now the driving force
behind technologies
The Evolution of Indian IT Industry and Growth
The IT industry is one of the most dynamic industry with new trends and
technology cropping up every day, as the purchasing and technological
behavior patterns of the consumers change the industry is capable to identify
the need for effective, and efficient technological revolution owns up to the
reputation of the Indian IT industry. The IT industry has been a paramount part
in the liberalization, Privatization and globalization of the Indian sub-continent.
The IT industry comprises of the Hardware, software, BPO, BPM, ITeS. The
industry is well known for its expertise in the software industries, but the
origins of the IT industry is said to be started form 1974 when a main frame
manufacturing company Burroughs assigned its Indian sales agent TCS to
export the programs for installing system software in the USA.
The revenue generation of the India IT-BPM industry has been monumental
according to the NASSCOM report generating $191 billion dollar as the sector
grew by 7.7% which covers $147 billion revenue from exports with a growth of
8.1% and generating employment for 205,000 people during FY 2019-20”. The
IT service sector has also roped their highest revenue of $97 billion with a
growth of 6.7% along with the E commerce stood at $54 billion with a growth
25.6%. The exports stood at $147 billion registering a growth of 8.1%. The
trend being observed on continuous term was rise of 23% on digital revenue,
the digital transformation of business along with cratering digital service to the
client base across the globe. The report illustrated the growth of the industry

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crossing $105 billion in revenue, creating employment $2 million employees
and creating 10,000 new technology companies.[ CITATION htt \l 1033 ]
Another report published by NASSCOM in 2021 states, “IT industry contributed
8% of the GDP and contributing 52% share in service exports from the country
and 50% share in the total FDI. The same trend of digitalization was observed
with the digital practice with the rise 28-30% of the industry revenue was
registered.[CITATION htt1 \l 1033 ]
The world has now released the potential the IT industry in India holds and are
setting their research and development centers in the country in the bid to
draw benefit from the dynamic ecosystem of the IT industry of India. This
generation of entrepreneurs are the force behind building products of bench
mark quality for the Indian as well as the global industries in every field.
The start up ecosystem of India which is the third largest houses 38 firms
which are valued over $1 billion or also known as unicorns. During peak
pandemic time Indian produced 12 unicorns, IT industry has been the catalyst
behind the startups using the expertise and knowledge of the latest trends
such as machine learning, AI, augmented technology, edge computing, IoT,
cyber security, hyper automation, blockchain are helping startups and the
established IT companies to fuel the digital and technological transformation.
The government funding, simplification of the regulations, providing tax
exemptions and setting up RS. 10,000 crore funds for the startup operated by
the small industries development Bank (SIDBI) made the journey towards the
further development of the Industry a bit smoother. [ CITATION Eco \l 1033 ]

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The Impact of Covid 19 on the IT industry
When the Covid 19 pandemic came to light it brought with it an
unprecedented disruption in the world economy affecting sectors across
busines verticals, but IT rose to be the most eminent internal functions during
the covid as well in its aftermath as business now around the world were
forced or willing adapt digital technological transformation. The IT industry
became the backbone of the business and economics during and post covid.
As India 55% imports on electronics come from China during Covid the number
cam down to 40%. The IT industry witnessed a significant slowdown in the
growth during the financial year as the homes grown tech gents like TCS,
Wipro, Infosys, HCL were absorbing the impact of less technological demand
from the European and American continent.
According to NASSCOM, the software and service export rose by 8.1% to $147
billion, but the Indian firms have faced with numerous project cancellation due
to travel restrictions.
The pharmaceutical, financial and real estate sector experienced the worst
disruption due to the pandemic, as the overall impact of the coronavirus on
the Indian economy is said to be around RS 8.8 Trillion.
According to a NASSCOM report, in short term business volatility will be of
prominence as the demand will reduction took place and full recovery is long
short due to the uncertain nature of impact, 2/3rd of the tech companies in the
country rightly expected FY of 2021 to be largely centered on recovery and
start.
But the imperative requisites for the tech industry will include new revenue
source models, flexible contractual items, creative sales models, a more
diversified client service, digitalization solution, the need to become a global
skill hub along with more strategic partnership with co investment in projects,
investing in startups, collaborated with emerging tech ecosystem. [ CITATION nas \l
1033 ],[CITATION del \l 1033 ]

The Indian IT industry fared better even with uncertainty in the air, a
NASSCOM report on its IT industry performance for FY 21 the industry saw a
growth of 2.3% registering the revenue of $194 billion as compared to $ 190
billion last year. The IT exports saw a growth roping in $150 billion this year

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against $147billion last year. The domestic demand grew from $43 billion to
$45 billion.
The revenue bifurcation of the industry stood at hardware segment having a
growth of 4.1% at $16 billion dollar. BPM industry grew at 2.3% at $38 billion
and software grew 2.7% at $ 9 billion. The IT industry service exports
contributes 52% as the IT industry added 1,38,000 new employees. The digital
revenue stood at a third of the Industry with $50-53 billion growing 5 times the
overall service growth.[ CITATION bus \l 1033 ]
The Key players of Indian IT Industry
 TATA Consultancy Service: Tata Consultancy Service is dubbed as largest
IT service provider in India, a part of the TATA group. The company is
known for its industry standard service spanning across from BFSI to
Public service. TCS is responsible for generating 70% of revenue for the
group. TCS became the second most valued firm after reliance in after
touching the 12 trillion market cap. The service offered by TCS are Cloud,
Consulting, IoT, Blockchain, automation, AI, enterprise application,
cognitive business operations, engineering service, cyber security,
quality engineering. Its latest project involves taking part in the India’s
passport project, post’s digital project and e- governance project
Founder: TATA Sons
CEO: Rajesh Gopinathan
Founded: 1968
Headquarter: Mumbai, Maharashtra
Type: Public
Industry: IT service and consulting
Revenue: $22.031 Billion
Number of Employees: 469,261(Estimated)
Competitors: Infosys, Wipro, HCL, Accenture, IBM, Tech-Mahindra,
Capgemini

 Infosys: A enriching experience of 4 decades , the tech giants sits as the

second largest IT company in the country. Infosys has a costmore base
across 46 countires aiding them in digital transformation of the
operations. Dabbling with AI the firm is helping companies grow there
business through agile digital for industy standard. Infosys holds the
achivement of being first IT Company from India to listed on NASDAQ ,
infosys also boasting the market capitalization of apporximalty $72.2
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 billlion. The servcies offered by infosys are Cloud, Consulting, IoT,
Blockchain, automation, AI, enterprise application, cognitive business
operations, engineering service, cyber security, quality engineering.
Founder: N. R. Narayana Murthy
CEO: Salil Parekh
Founded: 1981
Headquarter: Bangalore, Karnataka
Type: Public
Industry: IT service, consulting, out sourcing
Revenue: $13.15 Billion (Q3 FY21)
Number of Employees: 242,371(Estimated)
Competitors: TCS, Wipro, HCL, Accenture, IBM, Tech-Mahindra,
Capgemini

 Wipro: Wipro which was formerly known as Western India Product

Limited became the third largest IT company in India providing IT,
consulting, outsourcing which works for developing and integrating
solution for cognitive computing, hyper-automation, robotics, could and
analytics in industry spanning from the company aerospace to defense.
Founder: Azim H Premji
CEO: Thierry Delaporte
Founded: 1945
Headquarter: Bangalore, Karnataka
Type: Public
Industry: IT service, consulting, out sourcing, managed service
Revenue: $9.0Billion
Number of Employees: 175000(Estimated)
Competitors: TCS, Infosys, HCL, Accenture, IBM, Tech-Mahindra,
Capgemini

 HCL : HCL Technologies is a next-generation global technology company

that aiding organisation in reimagine and revamping their businesses
for the digital age. The industry stanrad technology products and
services are a result f on four decades of innovation, with a world-
renowned management philosophy, a strong culture of invention and
risk-taking, and a paprount focus on customer relationships. HCL has a
impressive coroorate social responsibility raptor in its many diversity,
social responsibility, sustainability, and education initiatives. Through its
worldwide network of R&D facilities and co-innovation labs, global

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 delivery capabilities, and over 159,000+ ‘Ideapreneurs’. HCL delivers
services throughout industry verticals to leading enterprises, including
the 250 of the Fortune 500 and 650 of the Global 2000. HCL offers an
integrated portfolio of products and services through three business
units. These are IT and Business Services (ITBS), Engineering and R&D
Services (ERS), and Products and Platforms (P&P).
Founder: Shiv Nadar
CEO: C. Vijaykumar
Founded: 1976
Headquarter: Noida,UP
Type: Public
Industry: IT service, consulting, out sourcing, managed service
Revenue: $10 Billion
Number of Employees: 159000(Estimated)
Competitors: TCS, Infosys, Wipro, Accenture, IBM, Tech-
Mahindra, Capgemini

 Tech Mahindra : A part of the mahindra group , Tech mahindra focuses

on developing and deliviring next generation technology of 5G,
blockchain , cybersecutiy ,AI, cybersecutrity,digital supply chain etc.
across business verticals of all tiers and catagories. The brand lives up to
its philosphy of connected world and connected expericence.Tech
Mahindra is one of the fastetsgorwingf brand and among top 15 IT
service providers on globbal level. The firm has been recognized as 2021
global 100 most sustaibale coroporation in the world by the corporate
knights.
Founder: Anand Mahindra
CEO: C.P Gurnani
Founded: 1986
Headquarter: Pune,Maharashtra
Type: Public
Parent Organization : Mahindra Group
Industry: consulting, out sourcing, managed service
Revenue: $5.3Billion
Number of Employees: 125,236(Estimated)
Competitors: TCS, Infosys,Wipro HCL, Accenture, IBM, Capgemini

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Market Share of Indian IT Company

The market share of the top Indian IT players are based on the market
capitlization of the year 2020.[ CITATION Sta \l 1033 ]
Company Market Captialization
TCS 7904.77
Infosys 3140.48
HCL 1522.50
Wipro 1271.80
Tech Mahindra 527.58

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Product Based Companies in the IT Industry
 Adobe: Adobe is a industry standard software company pioneered in
developing multimedia and creative software products. With million of
users spread across the globe, adobe proves that their software are
redefining the digital experince through content, data ,and,art. There
flag ship products package includes verticales such as photoshope,
lightroom, illustrator,adobe acrobat etc.
Founder: Charles Geschke, John Warnock
CEO: Shantanu Narayen
Founded: 1982
Headquarter: San Jose, California , USA
Type: Public
Industry: Software
Revenue: $12.87Billion
Number of Employees: 22,516(Estimated)
Competitors: Corel, Canva,Microsoft, Appple, IBM

 Amazon: Amazon is a name which needs no introduction , spread across

all the continents, amazon originally was a bookseller gardually
expanding to sell a diversified consumer goods and digital media,
amazon has a potfolio containing shares and products in numerous
verticles.Amzon dballes in retail store,E commerce, subscription service
and, web service The company has its own line electronic devise such as
kindle, fire tv ,fire stick,alexa. Amazon boasts the largest E-commerce
store in the world. The Amazon Web Service (AWS) is a compendius,
evolving cloud computing platform giving an advantage of low cost,
agile, open and secure platform to conduct business from remote
locations by offering facilities like application hosting , website, data
bases, enterprise IT etc.
Founder: Jeff Bezos
CEO: Jeff Bezoz
Founded: 1994
Headquarter:Seattle, USA
Type: Public
Industry: Software
Revenue: $386.064Billion
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 Number of Employees: 1298,000(Estimated)
Competitors:Walmart,Netflix,Apple,Google,Oracel,Microsoft, IBM

 Google : Althrough google made its name as search engine , google has
branched out in the cloud computing , software and hardware
verticle.But googles majority revenue comes from its google ads and
advertising.The google cloud unit contains G suites , google drive and G
mail. Google ownsa the streaming giant Youtube .A fortune 500
company, google has been a pionear on investing in numerous industry
verticlas.
Founder: Larry Page, Sergey Brin
CEO: Sundar Pichai
Founded: 1998
Headquarter:Menol Park ,California , USA
Type: Public
Industry: Software
Revenue: $181.69 Billion
Number of Employees: 135,301(Estimated)
Competitors: Yahoo , Bing, Netflix, Hulu, IBM,Tesla

 Cisco Systems : A US based technology company which is known for its

networking products for more than 115 countries ranging from service
providers, small to medium businesses , corporations, government
agensices, utlilties and educational institutes. The networking solutions
provided by cisco help connect business regadless of location and time.
Cisco extends its service across multituude of industries with their
extensive product portfolio of software, networking, IoT, cloud
computing ,data center,service provider.
Founder:Sandy Lerner, Leonard Bosack
CEO: Chuch Robbins
Founded: 1984
Headquarter: San Jose, California , USA
Type: Public
Industry: Networking Hardware and software
Revenue: $49.3 Billion
Number of Employees: 75,900(Estimated)
Competitors:Juniper, HP, Arista, Riverbed,Aruba, Huawei

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 Intel : Inspired by the Moore’s Law intel corporation is a pioneer in
engineering and the worlds largest supplier of process chips to HP, DeLL,
Microsoft, lenovo. A listed as a fortune 500 company , intel also
manufactures graphic chips, motherboards chipset, network interface
etc. for industries like broadcast , gaming , education , financialsector ,
healthacre sector, alonmg with government and public sector. Its latest
projects inlcuded colabarating with microsoft on the DARPA program
Founder:Gorden Moore, Robert Noyce
CEO: Chuch Robbins
Founded: 1968
Headquarter: Santa Clara , California , USA
Type: Public
Industry: Semiconductors
Revenue: $77.87Billion
Number of Employees: 110,600(Estimated)
Competitors: Samsung , AMD, Nvidia, Qualcomm, IBM, Asus

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 Company Analysis

Corel Corporation is a software designing company with an extensive

experience of 36 years under its belt. Corel Corporation is a pioneer in
developing award-winning software for graphic designing, painting, gaming,
entertainment photo-video editing and, office software which helps
professionals combine creative talent with efficient workflow aiding
productivity and visualization earning them the reputation for delivering
benchmark quality products.
Corel has its presence all over the globe with major office in the United states,
United Kingdom, Germany, Taiwan, China and Japan. The products of coral are
resold through a well-established network of international resellers, retailers,
original equipment manufacturers and online stores on respective company
websites. For the Indian subcontinent there is list of authorized resellers
available on the Corel India website with the respect to the state and the city,
for all over India the reseller is ARK Infosolutions Pvt. Ltd.
Corel is now taking advantage of the Artificial Intelligence, performance
enhancement technologies and access to cloud-based collaborations on any
operating system in a local or remote location along with impressive features
such as painting creators, enhanced user interface, cutting edge typography
and collaboration tools

Founded: 1985
Founder: Michael Cowpland
CEO: Christa Quarles
Headquarter: Ottawa, Canada
Industry: SaaS (Software as Service)
Company Type: Private
Owner: Kohlberg Kravis Roberts
Number of Employees: 500-1000
Revenue: $100-$300 Million (Estimated)

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Products Portfolio of Corel Corporation

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 SWOT Analysis of Corel Corporation

Strength W eakness
1.Goodw ill and Experience 1.Expensive
2.Q uick Adaptibilty to new 2.Slow Vidoe and Im age
technology rendring
3.Regular Updates 3.Diffi culty in im porting AI files
4.Product Portfolio 4.Bitm ap editing is slow for
5.Com patibility w ith different opening and saving
operating system and devices 5.The trial version has lim ited
6.G ood learning Curve features

Opportunities Threat
1. Collabration with different
softw are com panies. 1. Piracy and cracked version
available on the internet
2.Create varied price plans
2.M any Strong Com petitiores
3.Providing Free tutorials on
w ebsite 3.O pen sources alternative
such as Inkscape, Apache
4. Availability of training O pen Offi ce Draw
program in m ore cities rather
than m ajor cities 4. Affordable softw ares
5. Increase corporate social
responsibility program

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Competitors and competitors analysis of Corel Corporation (Corel Draw)
1. Adobe Illustrators : Adobe Illustrator is a vector-based program by
Adobe that makes excellent designs. Artist is extraordinary for visual
architects hoping to make logos, banners, flyers, and then some, ready
to be resized without losing quality.CorelDRAW is a vector-based
program by Corel, designed to create beautiful graphics and illustration.
Comparison on the basis of features:
Both CorelDRAW and Adobe Illustrator have a ton of tools for creating
vector-based work. Their features are powerful and make professional
results.
Comparison on the basis of Pricing:CorelDRAW is the better-priced
model. You get a better value with the suite as a subscription or a one-
time fee. Adobe Illustrator is more expensive and does not have a one-
time purchase option.
Comparison on the basis Collaboration:CorelDRAW has the best
collaboration tools simply because you don’t have to leave the app to
comment. You can share a link, getting other CorelDRAW collaborators
involved to review your work. Adobe Illustrator does not yet have an in-
app function.
Comparison on the basis Compatibility:Works for both Mac and
Windows Users. Adobe just came out with Illustrator for iPad on October
21st, 2020.Most recent feature is CorelDRAW is CorelDraw.app, an
online application so you can access and edit your work from anywhere,
without having to download the software.
Comparison on the basis Users:Adobe Illustrator is meant for graphic
design professionals, aimed at creating a myriad of vector graphics.
CorelDRAW is focused on making 2D publications and print media and is
perfect for hobbyists and graphic designers working in niche fields.
Adobe Illustrator is designed for web media and creating vector assets
like logos, complex illustrations, and typography
2. Sketch: Sketch is a vector based graphic editor developed by the dutch
company Sketch B.V. The software won a Apple Design Award for the
year 2012, its chiefly used as user interface and iser experience desiging
for websites , mobile apps but a major draw back is itdoesnt includes
print design features.

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 Analysis Btween Corel Draw and Sktech
Based on preference data from user reviews. CorelDRAW rates 4.3/5
stars with 364 reviews. By contrast, Sketch rates 4.6/5 stars with
1,064reviews.When assessing the two solutions, reviewers found Sketch easier
to use, set up, and administer. Reviewers also preferred doing business with
Sketch overall.
•Reviewers felt that Sketch meets the needs of their business better than
CorelDRAW.
•When comparing quality of ongoing product support, reviewers felt that
Sketch is the preferred option.
•For feature updates and roadmaps, our reviewers preferred the direction of
Sketch over CorelDRAW.

3. Adobe Photoshop: Adobe photoshop isa raster based graphic editor

which is developed by adobe inc. its used to manipulate thegraphics
along with art.It also allows the user to create and edit raster images
with multiplelayers and import the image through vairous file formates.

Analysis between Adobe Photoshop and CorelDRAW

Features:
Better Brush Organization and stroke smoothing
Color and Luminance Range Masking
Access Lightroom images
Copy paste layers
Languages Supported:English, Dutuch, Russian and Swedish
Supported Devices :Windows, Android, Mac, web-based, IPad, & IPhone
Support:Live Support

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