Eyuael Solomon

UU75847R

MBAMR1/11
Table of Contents
Strategy.......................................................................................................................................................3
Company vision mission..............................................................................................................................4
Elements of mission statement...................................................................................................................5
Elements of vision statement......................................................................................................................5
Strategy
Strategy is the heart beat of an organization, it indicates/guides the company to on how to smoothly run
its operation and survive the ever changing environment. Strategy is adaptive otherwise so as to
incorporate the new elements that are occurring in the environment

The overarching strategy is essentially the business structure and core functions. Business
owners and managers build departments to handle specific tasks and setup processes to execute
the core operating functions. This strategy runs the business on a daily basis. It’s the way in
which products or services are built or sold while maintaining operational objectives.

After the big picture strategy built, specific strategies are developed around each department and
task. How can the product improve? Where can we penetrate new markets? Questions of this
nature are constantly developing and contributing to a refined set of strategies.

There are strategies designed for specific objective such as marketing strategy is used to build
and define your brand through strategic messaging. Marketing will ultimately create the business
motto, logos and messages that are used in advertising and sales collateral.

The sales strategies differ from marketing because they are directly responsible for generating
revenue. Sales functions on goals and strategies for inbound and outbound processes. How will
the business reach potential customers and bring them to the business? How will the business go
out and find the customers to make sales directly? These two questions are common starting
points for building the sales process.

The company can then build scripts for cold calling, train inside sales teams to receive and
convert customers and create outbound sales processes to get in front of customers and win their
business. It’s a competitive world and a well thought out strategy is critical for both marketing
and sales.
Company vision mission
The vision statement focuses on tomorrow and what the organization wants to become. The mission
statement focuses on today and what the organization does. While companies commonly use mission
and vision statements interchangeably, it’s important to have both. One doesn’t work without the other,
because having purpose and meaning are critical for any business

 What problem are we seeking to solve?

 Where are we headed?
 If we achieved all strategic goals, what would we look like 10 years from now?

Mission statement questions look like:

 What do we do?
 Whom do we serve?
 How do we serve them?

A mission statement is a concise explanation of the organization's reason for existence. It

describes the organization's purpose and its overall intention. The mission statement supports the
vision and serves to communicate purpose and direction to employees, customers, vendors and
other stakeholders

 What is our organization's purpose?

 Why does our organization exist?   

On the other hand, a weak mission — or no mission at all — can have the opposite effect.
Picture this: silos, miscommunications, flailing, feeling unmotivated. And, imagine what that
does to a company.
Elements of mission statement

1. It should be feasible A mission should always aim high but it should not be an impossible
statement. It should be realistic and achievable its followers must find it to be credible.

2. It should be precise. A mission statement should not be so narrow as to restrict the
organization’s activities nor should it be too broad to make itself meaningless.

3. It should be clear. A mission should be clear enough to lead to action. It should not be a high
sounding set of platitudes meant for publicity purposes.

4. It should be motivating. A mission statement should be motivating for members of the
organization and of society, and they should feel it worthwhile working for such an organization
or being its customers.

5. It should be distinctive. A mission statement, which is indiscriminate, is likely to have little
impact

6. It should indicate major components of strategy. A mission statement along with the
organizational purpose should indicate the major components of the strategy to be adopted.

Elements of vision statement

Good vision statements have common components:

 It is written in the present, not future tense. ...

 It is summarised with a powerful phrase. ...
 It describes an outcome, the best outcome we can achieve. ...
 It uses unequivocal language. ...
 It evokes emotion. ...
 It helps build a picture, the same picture, in people's minds.