Professional Documents
Culture Documents
Test 4
Questions 11 and 12
Circle the correct letters A-C.
Question 10
Write NO MORE THAN THREE WORDS for each answer. Questions 21-25
What THREE items of. clothing does the speaker recommend for the rainforest? Circle the correct letters A-C.
READING
A B C
Example
Green Wave Washes Over Mainstream Shopping
Don't stop to ask directions. . V
Research in Britain has shown that green professional groups and those aged 35
(36) Avoid eye contact with other drivers. consumers' continue to flourish as a to 44.
significant group amongst shoppers. This Between 1990 and 1994 the
(37) Inform someone of your likely arrival time. suggests that politicians who claim proportion of consumers claiming to be
environmentalism is yesterday's issue unaware of or unconcerned about green
(38) Ensure car keys are ready when you return to the car. may be seriously misjudging the public issues fell from 18 to 10 per cent but the
mood. number of green spenders among older
(39) Leave plenty of space when parking. A report from Mintel, the market people and manual workers has risen
research organisation, says that despite substantially. Regions such as Scotland
(40) Keep all doors locked. recession and financial pressures, more have also caught up with the south of
people than ever want to buy England in their environmental concerns.
environmentally friendly products and a According to Mintel, the image of green
'green wave' has swept through consumerism as associated in the past
consumerism, taking in people with the more eccentric members of
previously untouched by environmental society has virtually disappeared. The
concerns. The recently published report consumer research manager for Mintel,
also predicts that the process will repeat Angela Hughes, said it had become
itself with 'ethical' concerns, involving firmly established as a mainstream
issues such as fair trade with the Third market. She explained that as far as the
World and the social record of average person is concerned
businesses. Companies will have to be environmentalism has not gone off the
more honest and open in response to boil'. In fact, it has spread across a much
this mood. wider range of consumer groups, ages
Mintel's survey, based on nearly 1,000 and occupations.
consumers, found that the proportion Mintel's 1994 survey found that 13 per
who look for green products and are cent of consumers are 'very dark green',
prepared to pay more for them has nearly always buying environmentally
climbed from 53 per cent in 1990 to friendly products, 28 per cent are 'dark
around 60 per cent in 1994. On average, green', trying 'as far as possible' to buy
they will pay 13 per cent more for such such products, and 21 per cent are 'pale
products, although this percentage is green' - tending to buy green products if
higher among women, managerial and they see them. Another 26 per cent are