5 Google AdWords Features

You Should Be Using In

2018
There is the lot to know about the Google AdWords
management. Google's privacy policy is still not as high
as they are updating and unleashing their new features
for the AdWords platform. The new interface of Google
AdWords may be taken some time to understand but
once you got it will be just like a piece of cake. In the year
2018 Google found themselves in a wrestling match over
product advertisement with Amazon. This year Google
AdWords management introduces some new cool
features to the marketing business. You must have the
following five features whether you are running a
business to the business company or some digital store.
Let's find what are the main features introduced by the
Google AdWords management.
By the year 2019, the old version of AdWords
management interface will be phase out and you will get
the new interface that will help you to trade better.
Here's the list of five features that you should use in 2018
by the AdWords management.

The new interface of AdWords

Surely the users will take some time for getting used to
with the new interface of Google AdWords management.
Once they understand the interface they will surely love
it. In the new interface, you will enter the world where you
can bid on different call extensions, target income, review
some new landing pages and also promote discounts.
The new interface of Google AdWords management is
making all this possible for their users.
In the new user interface of Google AdWords
management system, you will get new UI as well as some
awesome controls. The most favorite upgrading the user
interface is the reports of call details. In the older version,
you could only see the levels but in the new interface,
you will get to know for how long the duration your
keywords produce. In the new interface of Google
AdWords, you will get the cool dashboard where you can
see all the trends.

Extension Promotions
In the year 2018 more than 180 billion dollars was spent
on the digital marketing. What does this have to do with
the promotion extensions? In the new upgrade of the
Google AdWords, the major upgrade is the promotion of
extensions as with the help of this you can push your
product to more doors. It is a well-documented thing in
the Google Policy that rise of the extensions depends on
the clicks rate. Advertisers are always trying to engage
more customers. Google is trying to do all things for you
so that you will spend on AdWords, not on Amazon.

Message Extensions
If you designed your landing page a masterpiece there
are a lot of chances the users will contact you before
reading your page. You must use the new extension by
the Google AdWords "Message Extension" so they can
contact you easily. Message extensions are really taking
part in the engagement of users with your landing page.
Message extensions are the important part of your
landing page. PPC management is also working here as in
a standard text ad users may click on your page but the
interaction is not always 100%. PPC management is the
other side that helps you in some other effective way. If
you will use the message extension you will get to know
what your users actually want from you.

Only call the Ads

PPC management is working in the form of Call only ads.
The thing to note that call only ads will only run on the
mobile-enabled devices. This allows the optimization for
the phone call clicks. Google AdWords unlocks more than
enough data for you to run a campaign using call only
ads. With the help of calling only ads, you can see the
following things like

How many users click on your page without the call?

How many calls were made and what is the length of
each call Which keywords are produced when the ad
was clicked?

Shopping Campaigns
Shopping ads are provided by the AdWords as this is the
best way to market the shopping campaigns. A simple
search can produce a big number of results against your
product. This is the difference what shopping Ads can
make. According to the latest report, 87% of clicks came
from the shopping ads and 60% of the shopping ads are
non-branded keywords.

Final Remarks
AdWords upgraded so much in the year 2018 and these
tools will hopefully help you out and will provide you with
a new approach. If you are still struggling than make an
appointment with our experts and professionals to speed
up your account.

If you are still struggling than make an appointment with

our experts and professionals to speed up your account.
Arhamsoft is providing you the best Professional Experts
in Google AdWords to sort out your issue of Google
Adwords Management.