READING EXERCISE

A Read the article and decide if these statements are true (t) or false (f).

1. Very few Facebook users log in every day. ( )

2. Business schools understand the value of social and business networking. ( )
3. Most business schools are very happy for their students to use Facebook. ( )
4. Universities’ intranets are usually very similar in look and feel to Facebook. ( )
5. BusinessBecause.com is a social networking site aimed at business schools. ( )
6. BusinessBecause.com is specialised for business schools, but reaches a global market. ( )
7. BusinessBecause.com has been in business since 2008. ( )
8. Haas School of Business uses Facebook alongside its own network. ( )
B Choose the best word or phrase to complete each sentence.

9. When it launched, Facebook was __________ to students.

a) closed b) only available c) marketed mostly

10. Universities __________ social media networks.

a) use b) fail to understand c) discourage the use of

11. Many business schools have their own intranet that they feel __________ Facebook.
a) is much better than b) could be replaced with c) competes with

12. The article says that business schools don’t have the __________ resources available to big
companies such as Facebook.
a) financial b) IT c) networking

13. According to the article, the over-35s group is a __________ Facebook market.
a) growing b) steady c) shrinking

14. MBA students at Haas first meet one another __________ .

a) when they arrive b) using the Haas intranet c) on Facebook

15. Most Haas students and alumni use __________ networking site.
a) only their favourite b) more than one c) the BusinessBecause