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The Tree of Science of Deliberate and Emergent Strategies: IIMB Management Review December 2020
The Tree of Science of Deliberate and Emergent Strategies: IIMB Management Review December 2020
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3 authors, including:
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a
Universidad Nacional de Colombia, Medellín - Facultad de Minas, Medellin, Colombia
b
Universidad Nacional de Colombia, Medellín - Facultad de Ciencias Agrarias, Medellin, Colombia
Received 14 November 2017; revised form 1 February 2019; accepted 25 December 2020; Available online xxx
KEYWORDS Abstract The purpose of this paper is to generate a tree of science for deliberate and emergent
Deliberate strategies; strategies using the online application Tree of Science (ToS), which is based on the theory of
Emergent strategies; graphs, and is formed by networks of knowledge through citing and referencing academic docu-
Strategy formation ments, and dividing them into roots, trunks and leaves. It was confirmed that the fundamental
process; root of deliberate and emergent strategies was centred on the contributions of Mintzberg and
Tree of science his coauthors; in addition, there were fundamental developments within the trunk, such as deci-
sion-making, the role of intermediate managers, supply chains, and organisational performance.
As for the leaves, new relationships emerged with innovation, entrepreneurship, and chaos the-
ory, amongst others. Limitations in this research include the fact that ToS is restricted to the
Web of Science database.
© 2021 Published by Elsevier Ltd on behalf of Indian Institute of Management Bangalore. This is
an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/
by-nc-nd/4.0/)
https://doi.org/10.1016/j.iimb.2020.12.004
0970-3896 © 2021 Published by Elsevier Ltd on behalf of Indian Institute of Management Bangalore. This is an open access article under the CC
BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
Please cite this article in press as: J.E. Herna
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2 ndez-Betancur et al.
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signalling that the strategist does not have a planned inten- ToS application where it forms the tree (Robledo-Giraldo
tion, but that the strategies are “performed” (Min- et al., 2015). (See Appendix).
tzberg, 1978, 1987; Mintzberg & Jorgensen, 1987; Mintzberg For the particular case of the deliberate and emergent
& McHugh, 1985; Mintzberg & Waters, 1985). Following this strategies, the search equation was: (("process of strategy
line of research, Montoya (2010), and Montoya and Mon- formation") OR ("deliberate and emergent strategies") OR
toya (2013) suggested the existence of a cycle between ("emergent and deliberate strategies") OR ("emergent strat-
these two strategies. egy") OR ("deliberate strategy")), which captured 147 docu-
This article aims to identify the main contributions of ments from the WoS database.
deliberate and emergent strategies with the help of the The indicators used in the graph analysis applied to the
Tree of Science (ToS) tool; the methodology is based on the knowledge networks included the degree of entry, degree of
generation of a tree of science, through the analysis of cita- exit, and degree of intermediation; the first indicates the
tion networks (Robledo-Giraldo, Osorio & Lo pez, 2014), and number of documents that reference a specific article, the
identifies roots, trunks, and leaves, as exposed in the second shows the number of documents that are referenced
results. In the end, the principal conclusions are discussed. by a specific article and the third includes the documents
that are found between the two (Robledo-Giraldo et al.,
2013, 2014).
Methodology This knowledge network is called the tree of science
because it uses the metaphor in terms of the documents
that make up the graph, taking into account the citation vol-
In this context, a knowledge network is composed of articles
ume and the indicators of entry, exit, and intermediation,
and citations, where importance is given to articles based
referring to those that have a high degree of entry and zero
on their degree of connectedness, and articles are consid-
exit as root documents; to those that have a high degree of
ered as nodes and citations as connections (Robledo-
ndez & Zuluaga-Giraldo, 2013). intermediation as the trunk; and the articles with zero input
Giraldo, Duque-Me
grade and high exit as the leaves (Robledo-Giraldo et al.,
The methodology of the study is based on the application
2014). The distribution of the categories can be given chro-
of the graph theory in order to identify the authors and
nologically, in terms of the publication of the documents,
respective articles, along with notable participants in the
but it is not a classification criterion.
field of study. Within the graph theory, analyses are carried
out on the structural properties of the networks derived
from the understanding of the nodes (Robledo-Giraldo Results
et al., 2013).
The tool that is used is the ToS1 tool, which is an online This section presents the contributions of the documents
application, developed at the Universidad Nacional de identified by ToS for the terms deliberate and emergent
Colombia - Manizales, which, through algorithms based on strategies. The tool yielded 803 documents, which were
the graph theory, optimises the search for and selection of divided into 10 root documents, 10 trunk documents and 60
articles. The goal of this tool is to diminish the search for leaves documents (See Fig. 1). First, the documents were
fundamental articles on a particular subject (Robledo- evaluated based on the title, summary and conclusions, and
Giraldo et al., 2015). the rest of the content of the document was subsequently
The ToS tool has been used in various fields of knowledge reviewed. The main question for each document was
as a methodological basis for obtaining relevant literature whether it used the concept of deliberate and emergent
on a specific subject. Some recent uses of the tool have strategies. At the end of the presentation of the contribu-
been in the area of the ethics of organisations (Toro & Rodrí- tion of each element that makes up the tree (root, trunk
guez, 2017), mobile commerce (Trujillo, 2017), studies of and leaves), the substantial lines (the fundamental or
times and movements (Ovalle-Castiblanco & nuclear concepts that are identified in each part of the tree)
Cardenas, 2016), glandular cancer in women (Benavides- are considered, as also the deficiencies, or the limitations in
Cerquera, Boho rquez-Lozano, Prada-Quiroga, Carvajal-Car- terms of the evolution of the concept.
mona & Echeverry, 2016), synthetic polymers and biopoly-
mers (Rodríguez & Orrego, 2016) and networking (Robledo- Roots of deliberate and emergent strategies
Giraldo et al., 2014).
The tool starts with the creation of a search equation Based on the ToS results, 10 documents were classified as
with representative terms for the desired field of study. The roots, published between 1978 and 1998. (See Table 1)
search equation is then entered into the Web of Science The author who had the highest number of records in this
(WoS)2 database, and the results are taken from the com- classification was Mintzberg, considered the main author of
plete records and the cited references, which are down- the adaptive perspective on strategies, with his definition of
loaded in a flat ".txt" file. Later, that file is loaded onto the strategy as a pattern in a flow of decisions and decisions as a
commitment to action, i.e., a group of successive decisions
1
Tree of Science – ToS – is an application created at the Universidad
3
Nacional de Colombia - Manizales. With access at: http://tos.mani The number of documents entered in the ToS was 147, which arose
zales.unal.edu.co/home. See Appendix for details of access. from the results of the search in WoS. The number 80 corresponds to
2
Web of Science - WoS is a database of academic information pro- the result of documents (whether or not from the original list of
vided by Thomson Reuters (Clarivate Analytics). We accessed it results of the WoS) obtained by the tree built by ToS, as a result of
through the subscription of the National Library System - SINAB of the analysis of the bibliographic relationship of the documents that
the Universidad Nacional de Colombia. were loaded in the application.
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
Please cite this article in press as: J.E. Herna
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ToS of deliberate and emergent strategies 3
Figure 1 ToS result of deliberate and emergent strategies. Note: This picture shows a screenshot of the Tree of Science (ToS) result.
The cluster of dots at the base represents the documents sorted into roots, the cluster of dots in the middle represents the trunks and
the cluster on top represents the leaves. The image was taken from the ToS platform: http://tos.manizales.unal.edu.co/.Source:
Picture taken from the ToS platform
that demonstrates a stable and coherent flow over time gradually, which may have an unconscious impact on the
(Mintzberg, 1978). decision-making, portraying the concept of strategy as flow
This author had four documents: the first one was Pat- patterns and making it more tangible and more operational
terns in Strategy Formation, published in 1978, which for researchers.
defined deliberate and emergent strategies, starting from In order to surpass these two notions of strategy and find
the perspective established with the foregoing definition, patterns of operation simultaneously, the author identified
which allows for the study of strategy beyond a post-action two types of strategies: intended ones and realised ones,
phenomenon and planning-based directions as a prelude to which, with the initial theoretical scope, means there are
decision making (Mintzberg, 1978). three types of strategy combinations (Mintzberg, 1978,
Mintzberg (1978) stated that the concept of strategy has p.945):
two perspectives: the first marked by the formulation of
guidelines in advance that guide the specific decisions and 1. Planned strategies that are carried out; or deliberate
the second referring to the construction of the strategy strategies.
Table 1 Documents classified as the roots of the tree of science of deliberate and emergent strategies.
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
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2. Planned strategies that are not carried out, perhaps good and emergent strategies as purely evil, because a via-
because of unrealistic expectations, errors of judgement ble strategy would have elements of learning and control,
about the environment, or changes during implementa- that is to say, emergent and deliberate characteristics.
tion; or unrealised strategies. The author concluded that the limits of the formalisation
3. Performed strategies that were never planned, perhaps of phenomena must be respected; while this predisposition
because no strategy was thought out at first or maybe is natural, in creative and complex activities, such as strate-
because, as in (2), those that were planned were dis- gic elaboration, one must be careful to understand the limits
carded along the way; or emergent strategies. (Mintzberg, 1994).
The fourth root document was authored by Mintzberg, along
with Lampel and Ahistrad, entitled Strategy Safari, in 1998,
Mintzberg’s (1978) research was based on the analysis of with reprints in 1999 and 2003, in which strategy was portrayed
patterns in the decision flows of organisations, using long as an indomitable animal that is holistically unknown.
enough periods and a case study configuration. In Min- The authors sought to expose the different schools of
tzberg’s (1978) study, four main steps were used: (1) Basic thought for strategy in order to overcome bias in the devel-
data collection, (2) Inference of strategies and periods of opment of the concept; they started with the fable of the
change, (3) Intensive analysis of periods of change, and (4) blind and the elephant, which relates how the elephant is
Theoretical analysis. These steps were applied to the com- defined based on the section of the body that is touched;
pany Volkswagen and the strategy of the United States in something similar they said had happened with strategic
Vietnam. management (Mintzberg, Bruce & Lampel, 2003).
Mintzberg (1978) intended to present a new descriptive They defined deliberate and emergent strategies with the
perspective of the strategy formation process; the pair of concept of strategies as a plan, wherein a projection of
cases described in the document questioned the only defini- strategy towards the future is made and the strategy, as a
tion of strategy, that is, as a fixed plan with pre-established pattern, revises the behaviour model towards the past. The
changes and responding exclusively to the intentions of the concept of deliberate strategies denoted strategies that are
decision maker, and discussed strategy in terms of the train- intended, and emergent strategies referred to strategies
ing and learning that may constitute strategies that can be that are carried out. From there, Mintzberg et al. (2003)
considered as emergent. defined deliberate strategies as those that generate a pro-
The second document Of Strategies, Deliberate and jection for the future and that, after being executed, they
Emergent, was published by Mintzberg and Waters in 1985. review the past, obtaining a result that is similar for the two
In this document, Mintzberg’s previous (1978) concept was strategies. According to the authors there are also strategies
developed further. that are not planned, but a behavioural pattern emerges
At that time, Mintzberg and Waters (1985) viewed strat- when one looks at the past, and these are called emergent
egy as a continuum, and the extremes as purely deliberate strategies (Mintzberg et al., 2003).
strategies and purely emergent strategies, which resulted in The authors suggested that strategies that are deliberate
strategies classified as seen in Table 2. are based on a control mechanism and strategies that are
Mintzberg and Waters (1985) sought to open the perspec- emergent are based on a learning mechanism, but real-world
tive on deliberate and emergent strategies, where there strategies are scarcely purely deliberate or purely emergent,
was latent bifurcation between the two strategies. meaning the strategy must "exercise control while promoting
The authors encouraged more research on the problem of learning" (Mintzberg et al., 2003, p.27). The schools proposed
the formation process of strategies, with the idea of "strate- by the authors are shown in Table 3.
gic learning" as a differentiating element of emergent and Next, Porter, in Competitive Strategy (1980) focussed his
deliberate strategies, based mainly on the notions of direc- discourse on general analytical methods in relation to the
tion and central control (Mintzberg & Waters, 1985). competitive strategy, the generic environments of the indus-
The third root document was authored by Mintzberg, and try, and the approach that the agent must take before mak-
was called The Fall and Rise of Strategic Planning, 1994, ing the strategy decisions. Particularly, this book is a tool to
where the author talked about strategic planning and how it design strategies of companies, focussing the analysis on the
can be confused with strategic elaboration, emphasising the structure of industry, skills, and evolution of the industrial
capacity of synthesis of the latter, and capacity of analysis sector. The author made no mention of the concept of delib-
of the former, making clear the involvement of both in the erate and emergent strategies (Porter, 1980).
strategic process. This document associated deliberate James Quinn wrote an article in 1978 and a book in 1980
strategy with strategic planning and emergent strategy with titled Strategies for Change: Logical Incrementalism, which
the development of the strategy. did not provide a formal definition of deliberate and emer-
In the context of deliberate and emergent strategies, Min- gent strategies, but discussed the process of formation of
tzberg (1994) stated that the former, based on the intentions strategy from elements of logical incrementalism, which
of top management, can be exemplified in the conquest of a allows managers of organisations to respond flexibly to
new market. Mintzberg (1994) also talked about emergent unfavourable situations (Quinn, 1978).
strategies, where there are patterns that arise from making Logical incrementalism responds to the process of strate-
decisions one by one, forming the strategy. Emergent strategy gic change that is usually in evolutionary and intuitive frag-
was characterised as being a strategy formed without inten- ments, unlike analytical systems generally presented in the
tion, and generated by means of the learning process. literature. Strategy evolves from the general consensus for
In this paper, Mintzberg (1994) critiqued strategic plan- actions formed from internal behaviour and external events
ning, in its intention to exhibit deliberate strategy as purely (Quinn, 1978).
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
Please cite this article in press as: J.E. Herna
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ToS of deliberate and emergent strategies 5
Burgelman’s, 1983 article, A Process Model of Internal Cor- Burgelman (1983) also concluded that autonomous strat-
porate Venturing in the Diversified Major Firm, speaks of an egy initiatives are more at risk of generating corporate
exploratory study that related the processes of innovation results in highly diversified organisations, precisely because
with the organisational structure, generating findings compa- they seek objectives that have been classified as impossi-
rable to the theories of learning, and emergent strategy ble, and present problems for the acquisition of resources.
when entrepreneurship in organisations lies in the autono- In this case, the presence of the average manager is neces-
mous strategic initiatives of individuals in the operation of sary since these managers must generate the connection of
the organisation, highlighted as a bottom-up strategy. the innovative ventures that are born from the structural
This means that innovative hi-tech ventures are born out base of the organisation with the concept of corporate
of the initiative of leading group technologists to command strategy.
strategies that go beyond the concept of corporate strategy That is, Burgelman (1983) linked the discussion on strat-
prevalent at that time (Burgelman, 1983). This gives the egy to the concept of autonomous strategic behaviour, fuel-
sense that emergent strategy has the characteristic of sup- ling the debate on organisational theories with the validity
porting the innovation of organisations and is generated of rational versus natural models in understanding the
from the base of the structure. growth of companies.
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
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6 ndez-Betancur et al.
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The next on the list is Eisenhardt (1989) with Building In comparison, emergent strategies are processes that gen-
Theories from Case Study Research, which became the basis erate strategies that can be considered as durable resources
for the methodological perspective and for the treatment of with potential, providing competitive advantage based on
case studies for the generation of theory. the rarity of the strategies and their imperfection in terms
Later, Barney (1991) contributed the document Firm of imitation and substitution.
Resources and Sustained Competitive Advantage, wherein Barney (1991) encouraged the evaluation of the sustain-
he related the process of strategic planning, the source of able competitive advantage of a resource with the following
competitive advantage, to the value of the resources, question: "Is it a valuable resource, is it rare, is it imper-
affirming that, after emergence, strategies deliver added fectly imitable and are there substitutes for that resource?"
value that is rare, inimitable or imperfectly imitable. (p. 222). He urged organisations to review their trajectory
Barney (1991) indicated that an organisation is willing to and the resources obtained from it and to generate advan-
carry out formal planning, that is to say that organisations tages that are not possible to duplicate since all organisa-
are all orientated toward learning how to do formal plan- tions have not traversed the same path.
ning, which leads to the idea that formal planning does not Finally, the roots of the tree of science associated with
exclusively represent a sustainable competitive advantage. deliberate and emergent strategies are closed by Noda and
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
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ToS of deliberate and emergent strategies 7
Table 4 Documents classified as the trunk of the tree of science of deliberate and emergent strategies.
Bower with Strategy Making as Iterated Processes of The trunk of deliberate and emergent
Resource Allocation, published in 1996, wherein they devel- strategies
oped theoretical conceptions on strategy formation from a
study of a couple of organisations providing mobile phone Continuing with the formation of the tree of science of
services, contributing to the strategy field by enriching the deliberate and emergent strategies, the next part is the
understanding of the intraorganisational strategy process trunk, which is made up of 10 documents published between
and elucidating multilevel, simultaneous and interrelated 1984 and 2015, of which five documents made substantial
managerial activities that combine to generate an "emer- contributions to the concept of deliberate and emergent
gent" strategy (Noda & Bower, 1996). strategies, three did so tangentially, and two were not
Regarding the articles that comprise the roots, the sub- related. (See Table 4).
stantial line focusses on strategy formation as a novel field, Within this group of contributions, Macbeth (2002)
in its moment, standing out from the observation of strategy emphasised the strategies in the supply chain from the per-
as a problem merely of deliberate planning and it highlights spective of the formation process, characterised by a lack of
the presence of non-deliberate formation. Emergent strat- linearity in the dynamics and in keeping with the chaos the-
egy is understood as having connections with learning, the ory, and strengthened the use of complexity in the genera-
knowledge base of the actors involved, and innovation, in tion of emergent strategies.
terms of resources and capabilities. Macbeth (2002) stated that it is necessary to use emer-
As for the deficiencies or limitations of the evolution of gent solutions in situations where the deliberate do not
the concept of deliberate and emergent strategies within work, a process vision that is directly influenced by "strate-
the root documents, until that moment, strategy forma- gic behaviour, such as a phenomenon that emerges unpre-
tion is not stated as a process or a system. In this sense, dictably from the networks of influence and interaction in
the concept of “emergency” or emergent strategy does the organization". (MacIntosh & Maclean 1999, p. 299 cited
not come from the novelties that could arise from the con- by Macbeth, 2002).
nections that make up that system, since it is not denomi- In addition, Macbeth (2002) argued the possibility of
nated as such. In other words, the emergency is adjustment to routines, which can be overcome or changed
understood as something non-deliberate, but without the when the routines are no longer appropriate. In the same
explanatory possibility of the system view, observing the way, new patterns of action are generated and formalised in
connections of the elements, and the emergent properties the form of rules, which grant conditions in terms of struc-
that would account for why the emergent strategy is non- ture and behaviour that are subsequently applied and con-
deliberate. siderably coveted for the future. In other words, new
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
Please cite this article in press as: J.E. Herna
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8 ndez-Betancur et al.
J.E. Herna
patterns of action allow the organisation to free itself, leav- research developed by the authors, they detailed deliberate
ing old rules behind and accommodating dissonance, energy strategy as a rational process that counts on the clarity of
and new opportunities (Macbeth, 2002). the agent in terms of the objectives, vision and direction,
Other authors assigned to the trunk category within the and the specificity of means and ends; on the other hand,
tree of deliberate and emergent strategies include Jett and the emergent strategy features an adaptive and rapid
George with the document Emergent Strategies and Their response to environmental changes, more autonomous deci-
Consequences: A Process Study of Competition and Complex sions and actions, less control, and greater intangibility
Decision Makingç published in 2005, wherein they recognised (Maritz, Pretorius & Plant, 2011).
the participation of deliberate strategies in the formation of The role of the leader within the deliberate strategy was
emergent strategies; in addition, they made use of a novel seen as the fine-tuning of the design of strategic plans for the
methodology based on interactive simulation that evidenced development of a controlled activity, aligning the organisa-
the formation of emergent strategies through decisions tional objectives with the structure, as contained in formal
made by teams (Jett & George, 2005). planning. While this would provide the conditions for the
Jett and George (2005) indicated that when an organisa- leader to inspect the elaboration of the strategy, which con-
tion is immersed in environments that are highly prone to verges with governance, it would leave the organisation in a
being dynamic and uncertain, it is not convenient (and in rigid position when faced with strategic changes in response
some cases impossible) to use deliberate forms of strategy to changes in the environment (Maritz et al., 2011).
development, in particular formal planning, while recognis- On the other hand, the leader is the agent of change in
ing that formal planning can have purposes that can be seen the emergent strategy; autonomous action and the speed of
as valuable, but along with the possibility of becoming response to the change support the work of the leader, who
inflexible and cumbersome routines. is seeking timely reaction to environmental dynamics taking
In line with Jett and George (2005), Mintzberg and into account all the demands of the interested parties. In
Waters (1985) showed that they agreed with the disadvan- this sense, to have a leader as an agent of change that is
tage that a deliberate strategy can present in specific condi- developed in the context of an emergent strategy may guide
tions of a specific moment in highly dynamic and uncertain the organisation in situations of ambiguity and instability.
environments and that the emergent processes of the strat- The emergent strategy presents some disadvantages for gov-
egy confront precisely those unforeseen events, problems, ernance, such as the lack of specificity in means and ends,
and opportunities with adaptive decision-making. decentralised decision-making processes, and less control
At the conclusion of their study, Jett and George (2005) capacity, which makes it a more difficult strategy to manage
empirically contributed to the theory of effective decision- (Maritz et al., 2011).
making (Mintzberg & Westley, 2001) with elements of "seeing The next document was From Autonomous Strategic
and doing", surpassing the concept of "thinking first" to make behaviour to Emergent Strategy, published in 2014 by Mira-
decisions, without detracting from its importance in an beau and Maguire, wherein they developed the theoretical
emergent strategic decision process (p. 407). They also implications of the context/ space between deliberate and
observed that emergent processes have some elements emergent strategies with the inclusion of the autonomous
rooted in deliberate strategies, where decisions are con- strategic behaviour, which precedes the emergent strategy.
stantly benefitting from the interaction between deliberate They also considered the possibility of having emergent strat-
and emergent strategies. egies that are not finally realised, which they call ephemeral.
Subsequently, the contributions of Morrison and Sali- In their research, based on a case study in a telecommu-
pante (2007) with the document Governance for Broadened nications company, they concluded that the precursor of the
Accountability: Blending Deliberation and Emergent Strategiz- emergent strategy is the autonomous strategic behaviour.
ing, revealed the combination of deliberate and emergent They also concluded that the portion of the strategy that
strategies with the evidence of an ethnographic case, wherein can be constituted by an emergent strategy "arises from the
they illustrated the exercise of maintaining stable strategy intraorganizational ecological processes since projects (i.e.,
from a mixture of deliberate and emergent developments. The variation) vie for development and impetus (selection) and
case study was developed in non-profit companies. for integration into organizational routines (retention)" (Mir-
The authors presented the combined strategy, which has abeau & Maguire, 2014, p. 1226).
both a deliberate and an emergent component, in which the The trunk documents included three documents where
former provides satisfaction to the interested parties, based the conceptions of deliberate and emergent strategies are
on the prediction of future results, which are duly priori- applied: the first approached linking the emergent strategy
tised. On the other hand, the latter involves the interested with the measurement of yields with indicators (Lowe &
parties in the search for superior performance in the daily Jones, 2004). The second studied an international telecom-
processes of the organisation. In particular, the emergent munications company in terms of shaping intermediate man-
strategy has the characteristic of being implicit in the pro- agers in international strategy (Boyett & Currie, 2004), and
cesses of the organisation, directed towards learning and the third looked at sustainable strategy in a Swedish multi-
giving meaning to particular and complex experiences (Mor- national company (Egels-Zande n & Rosen, 2015).
rison & Salipante, 2007). From the substantial lines that make up the trunk, it can be
In 2011, Maritz, Pretorius, and Plant arrived with the doc- identified that the strategy formation is conceptualised as a
ument Exploring the Interface Between Strategy-making process. In addition, there are simple connections within the
and Responsible Leadership, wherein they related emergent deliberate and emergent strategies, articulated possibly cycli-
strategy to leadership, which requires better governance cally and there is a presumption that an antecedent or a causal
and poses greater challenges. From the empirical mixed reason for emergency is autonomous behaviour.
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
Please cite this article in press as: J.E. Herna
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ARTICLE IN PRESS
ToS of deliberate and emergent strategies 9
This procedural perspective of strategy formation contrib- From the general review of the leaves of the tree of sci-
utes conceptually in two ways: through methodological ence of deliberate and emergent strategies, the classifica-
approaches (chaos theory, for example) and from explanations tion led to 12 categories, taking into account the main
of consequences of particularities of the industrial dynamics theme that was addressed in the articles. Nine documents
and business environment in which the decisions arise. discussed general concepts of strategy, four spoke of innova-
As regards the deficiencies in the trunks, there is still a tion, four dealt with organisational change, three addressed
lack of a systemic definition of the strategy formation, public policies, sustainability strategy had two documents,
despite the fact that there is progress in identifying that as did control management, sales and marketing, and agents
there are deliberate and emergent components, which are and, finally, there was one document each on the strategy of
interrelated, but the identification is not deepened by pro- operations, chaos theory, entrepreneurship, and decision-
viding details of the connections and the components making (See Fig. 2).
involved. This shows that there is no explanation of the Regarding the substantial lines of the leaves, it is
internal evolutionary dynamics within the systems that drive observed that they deepen the trunks, and there are more
the formation of these strategies. works with a methodological approach such as chaos theory,
complex adaptive systems and eventually novel topics such
as organisational improvisation, organisational behaviour
The leaves of deliberate and emergent and change management, which explain the connections
strategies between the deliberate and emergent components. At the
same time, another substantial line that is extended within
According to the ToS application, the tree of science of the trunk, is the conception of the environment. In the
deliberate and emergent strategies has 60 leaf documents, leaves, there are more works evidenced on characteristics
of which 3 made direct contributions to the conceptualisa- of the environment, such as the life cycle of the industry.
tion of deliberate and emergent strategies (see Table 5), 32 The other substantial line of the leaves extends to
documents referred to applications of the concept, and 26 direct applications of the original concepts proposed in
were discarded post-review for not being related although the roots, in particular those of Mintzberg, applying in a
they were included by the application (see Table 6). more systematic way the concept of strategy as a pattern
Thirty-two documents referred to the application of the in the flow of decisions. As the documents in the leaves
concepts of deliberate and emergent strategies, and they deepen the contributions identified in the trunks, it is pos-
can be classified as different topics of administration (See sible to have the same deficiencies in the leaves as in the
Table 7). trunks, in terms of the lack of a better explanation of the
Table 5 Documents classified as the leaves of the tree of science considered to make direct contributions to direct and emergent
strategies.
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10 ndez-Betancur et al.
J.E. Herna
Table 6 Documents classified as the leaves of the tree of science but not related to direct and emergent strategies.
evolutionary dynamics or a better clarification of the sys- First, taking into account the results of the ToS, based on
tem (See Fig. 3). the theory of graphs to develop knowledge interactions, it
was confirmed that the topic is centred on the contributions
of Professor Mintzberg (and his coauthors) since this author
Conclusions presented 40% of the documents belonging to the roots. In
addition, his contributions were cited in 50% of the leaves,
From the generation of the tree of science, one can conclude 70% of the trunks, and 60% of the roots, which demonstrates
some aspects about deliberate and emergent strategies. the centrality of his work in this theme.
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
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ToS of deliberate and emergent strategies 11
(continued)
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12 ndez-Betancur et al.
J.E. Herna
Table 7 (Continued)
Authors Title Year Contribution Sub-area Category
Tanner, J., Executives' perspec- 2008 An evaluation of the strate- Strategy of sales 6. Sales and
Fournier, C., tives of the changing gies of sales executives executives Marketing
Wise, J., Hollet, role of the sales pro- and identification as an
S., & Poujol, J. fession: Views from emergent strategy based
France, the United on the improvisation and
States, and Mexico execution of unknown
actions, rapid responses to
unforeseeable situations
Bovaird, T. Emergent strategic 2008 Study based on the evalua- Creation of public 5. Public policy
management and tion of strategic manage- policy in adapt-
planning mecha- ment in the public domain, able, complex
nisms in complex as compared to emergent systems
adaptive systems strategies and planning
mechanisms in an adapt-
able, complex system.
Concluded that there is
relevant participation
from emergent strategies
and focus on planning, but
other authors replaced
emergent strategies with
“meta-planning”
Nair, A. & Boulton, Innovation orien- 2008 Implied that “the interac- Innovation 4. Innovation
W. tated operations tion between the industrial
strategy typology cycle of life and the tech-
and stage based nological rate of change
model requires operational direc-
tors to continuously adapt
their operation strategies
to the evolution of the
industrial ecosystems,”
which invites the idea of
emergent strategies.
Honorio, L. Strategical and orga- 2009 An evaluation of the factors Formulation pro- 7. Strategy
nizational determi- that influence interna- cess for interna-
nants of the tional strategy based on tional strategies
internationalization the concept of the deliber-
degree of Brazilian ate and emergent strate-
companies gies of Mintzberg, who
concluded that a high
amount of direction con-
trolled the formulation
process for international
strategies, giving a delib-
erate sense to the order
(top to bottom) and
rationale.
Kipping, M. & Mintzberg’s emergent 2010 Directly used the concept of Canadian metallur- 7. Strategy
Cailluet, L. and deliberate strat- deliberate and emergent gic company
egies: Tracking strategies to evaluate a
Alcan’s activities in Canadian metallurgic com-
Europe, 1928–2007 pany, confirming that the
evolution of the organisa-
tion strategy was based on
emergent strategies and
towards more deliberate
strategies, resulting in
internal decisions.
(continued)
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
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ToS of deliberate and emergent strategies 13
Table 7 (Continued)
Authors Title Year Contribution Sub-area Category
Lindquist, E. From rhetoric to blue- 2010 An evaluation of the crea- Creation of public 5. Public policy
print: The Moran tion of public policy based policy
Review as a con- on a reform from the Aus-
certed, comprehen- tralian Public Services
sive and emergent (APS) in order to meet
strategy for public future challenges; the
service reform author found a relationship
between emergent and
deliberate strategies
€ger, U. &
Ja Strategy’s negotiabil- 2010 Application on the concept Legitimisation of 7. Strategy
Kreutzer, K. ity, reasonability, of deliberate and emer- non-profit
and comprehensibil- gent strategies in non- strategies
ity: A case study of profits with inverse,
how central strate- decentralised structures
gists legitimize and where the strategies delib-
realize strategies erately share resources,
without formal but there is not control of
authority the strategy execution,
which suggests a basis in
emergent strategy
Barbosa, R. How middle managers 2010 Participation of middle man- Role of middle 9. Agents
Canet-Giner, contribute to strat- agers and their roles in the management in
M. & egy formation pro- strategy formulation pro- the formulation
Peris-Bonet, F. cess: Connection of cess as a practice, confirm- of strategies
strategy processes ing that they play an
and strategy important role at the
practices lower and upper levels,
changing the trajectory of
the organisation based on
their practical
perspectives
Baskin, K. How Chinese thought 2011 Did not directly speak of the Concept of emer- 7. Strategy
can lead the trans- concept of strategy formu- gent strategies
formation in man- lation, but addressed for organisations
agement practice ancient Chinese concepts based on ancient
and the association with Chinese culture
the concept of organisa-
tion; the author recognised
the concept of organisa-
tional emergence as over-
coming Newtonian
mechanics by seeing the
organisation as a machine,
providing a complex vision
of the organisation that
can be explained by the
concepts of Dao and Wu-
wei. Providing a new con-
cept of organisation
(emergent, complex, and
interacting), which is not
parametric like the delib-
erate concept.
(continued)
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14 ndez-Betancur et al.
J.E. Herna
Table 7 (Continued)
Authors Title Year Contribution Sub-area Category
Ritson, G. Johan- Successful programs 2011 Addressed the alignment of Alignment of man- 7. Strategy
sen, E. & wanted: Exploring management programmes agement pro-
Osborne, A. the impact of and plan execution, which grammes and
alignment requires deliberate and plan execution
emergent strategies,
which require the design
and management of organ-
isational programs, such as
complex adaptive systems.
Garnett, A., Deliberate strategy 2011 Compared deliberate and Relationship 7. Strategy
Bevan-Dye, A. & and the tangible link emergent strategies and between organi-
de Klerk, N. to performance: recognised the weakness of sational perfor-
Lessons from South deliberate strategies result- mance and
African higher ing from their inflexibility in deliberate
education changing situations in the strategies
organisational environment,
but recognised the impor-
tance of creating expansion
and seeking an attractive
landscape, and so, evaluat-
ing deliberate planes within
strategic management and
the results that help an
organisation in terms of per-
formance. Carried out
within the context of South
African universities.
James, M. Autoethnography: The 2012 Directly used the concept of Formulation of 7. Strategy
story of applying a deliberate and emergent positioning strat-
conceptual frame- strategies in an autoethno- egies in an envi-
work for intentional graphic evaluation of strat- ronment centre
positioning to public egy formulation for
relations practice positioning in the environ-
ment centre of an Austra-
lian university, confirming
that the positioning strat-
egy lies within the deliber-
ate and emergent
continuum and encouraged
further studies on concepts
including “deliberately
emergent.”
Stefanovic, I. & On conceptual differ- 2012 Conceptual relationship of Relationship 7. Strategy
Milosevic, D., entiation and inte- strategy with business mod- between strategy
gration of strategy els, the concept of strategy and business
and business model based on the definitions of models
Mintzberg, concluding that
strategy represents the sum
of all business models and
that the business models
use functional strategies.
van der Change agent sense- 2012 Did not mention the concept Agent of change in 1. Organisational
Heijden, A., making for sustain- of emergent strategy, but corporate change
Cramer, J. & ability in a spoke of ad hoc as an inte- sustainability
Driessen, P. multinational grated element of organisa-
subsidiary tional operations that are
not recognised during
planning.
(continued)
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ToS of deliberate and emergent strategies 15
Table 7 (Continued)
Authors Title Year Contribution Sub-area Category
Reitzig, M. & Biases in the selection 2013 Tangentially included the Bias in the evalua- 4. Innovation
Sorenson, O. stage of bottom-up concept of emergent strat- tion of innovating
strategy formulation egies (without mentioning ideas
them) with the concept of
learning and experience
within an organisation,
which gives rise to the
operation, as a basic ele-
ment, on behalf of the
employees and that are
evaluated by middle man-
agement, in order to
appreciate the bias of
innovating ideas that give
rise to sub-units in an
organisation
Brauer, M. & Antecedents and tem- 2013 Did not directly mention the Concept of strate- 1. Organisational
Heitmann, M. poral dynamics of concept of deliberate and gic divergence change
strategic divergence emergent strategies, but
in multinational cor- spoke of the concept of
porations: Evidence strategic divergence in
from Europe multinational organisa-
tions, inviting the idea that
divergence occurs when
the plan is not executed
faithfully, leading to an
emergent strategy, which
gives rise to local manage-
ment in multinational
companies.
Tucker, B. & Out of control? Strat- 2013 Study on the relationship Management con- 3. Control
Parker, L. egy in the NFP sec- between management trol systems management
tor: The control systems and strat-
implications for egy, fundamentally
management explored in non-profits
control
Ghezzi, A. Revisiting business 2013 Mentioned four tools that Business strategy 1. Organisational
strategy under are part of the emergent during change change
discontinuity model in organisational
strategy, useful in times of
change.
Kim, Y:, Sting, F. & Top-down, bottom- 2014 Applied the concept of Operational 10. Operational
Loch, C. up, or both? Toward deliberate and emergent strategies strategies
an integrative per- strategies in the formation
spective on opera- of operational strategies,
tions strategy both bottom to top and top
formation to bottom
Kauppila, O. So, what am I sup- 2014 Used the concept of deliber- Roles and function 9. Agents
posed to do? A mul- ate and emergent strate- of the employees
tilevel examination gies to understand how the
of role clarity roles of employees within
an organisation function,
understanding that the
functions of employees are
determined by the man-
ager, who does completely
understand their roles,
(continued)
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16 ndez-Betancur et al.
J.E. Herna
Table 7 (Continued)
Authors Title Year Contribution Sub-area Category
specific to a deliberate
strategy. Contrary to the
emergent strategy, where
the employees participate
in the choice of behaviour
patterns and define their
functions
aume, L. &
Rhe Strategy-making for 2015 Used the concepts of delib- Innovation 4. Innovation
Gardoni, M. innovation manage- erate and emergent strat-
ment and the devel- egies to understand the
opment of corporate administrative and deci-
universities sion-making operations in
relation to innovation
Neugebauer, F., Planned or emergent 2015 Understood the strategy of Strategy of 2. Strategy of
Figge, F. & Hahn, strategy making? sustainability of organisa- sustainability sustainability
T. Exploring the forma- tions from a perspective
tion of corporate that it is not only planned,
sustainability but also emergent, the
strategies strategy is a continuum
between deliberate and
emergent strategies and
that actual strategies
behave in a mixed manner.
n, N.
Egels-Zande Not made in China: 2016 Applied the concept of Strategy of envi- 2. Strategy of
Integration of social emergent strategies to ronmental sustainability
sustainability into strategies of environmen- sustainability
strategy at Nudie tal sustainability in compa-
Jeans Co nies, starting with the
emergent definition of
Mintzberg
Abfalter, D. & Strategizing cultural 2016 Applied the emergent strat- Social policy in 5. Public policy
Piber, M. clusters: Long-range egy concept to the world's terms of culture
socio-political plans largest museum complex in
or emergent strat- Vienna, called Museums-
egy development? Quartier, indicating that it
was an emergent strategy.
The policy finally allowed
for the creation of
MuseumsQuartier, dealing
with resistance and con-
flicting individual inter-
ests, the newly established
vitality, in terms of various
organisations, gastronomy
and visitor frequency, was
not the result of a long-
term strategic plan, rather
it emerged, reflecting the
approach of strategy as a
practice.
Sims, J. Powell, P. A Resource-based 2016 Associated the concept of Technology imple- 4. Innovation
& Vidgen, R. view of the build/ deliberate and emergent mentation in an
buy decision: Emer- strategies with the under- organisation
gent and rational standing of the operations
stepwise models of of technological imple-
strategic planning mentation in an organisa-
tion from the perspective
(continued)
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ToS of deliberate and emergent strategies 17
Table 7 (Continued)
Authors Title Year Contribution Sub-area Category
of a deliberate strategy,
such as step by step and ex
ante evaluations, and an
emergent strategy, as part
of learning from a
situation.
Naranjo-Gil, D. Role of management 2016 Simultaneously analysed the Organisational 3. Control
control systems in role of four control sys- control systems management
crafting realized tems (belief, border, diag-
strategies nosis, and interactive) for
new strategic initiatives.
This article also examined
how these four control sys-
tems make it easier for
organisations to carry out
their planned strategies,
and related the formation
process of strategies to the
control systems of the
organisations
Source: Based on the concepts of the authors.
In the trunk, which was particularly developed after the organisational change, control management, decision-mak-
year 2002, the concept of deliberate and emergent strate- ing, agents involved in the strategy and the strategy itself,
gies began to be extended to other organisational aspects, but there are new topics amongst the leaves, such as sus-
such as the management of change in the supply chain, mea- tainability strategies, innovation, public policy generation,
surement of organisational performance, role of middle chaos theory and entrepreneurship.
managers, and decision-making, amongst others. A substantial line can be determined through the review
Finally, the leaves led to the understanding of how the of each of the components of the tree, and the evolution of
concept of deliberate and emergent strategies is currently the concept of deliberate and emergent strategies can be
disseminated; you can find contributions in different areas evidenced. Starting at the roots, by an initial bifurcation of
of organisational study focussed on this concept. Some of the concept of strategy, it can be seen not only as a purely
them continue from the contributions of the trunk, such as deliberate problem, but also in terms of non-deliberate
Fig 2 Classification of the tree of science branches for deliberate and emergent strategies. Source: Present study.
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18 ndez-Betancur et al.
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Fig 3 Evolution of the substantial line of deliberate and emergent strategies.Source: Present study.
(emergent) situations. In the trunk, we see the primary com- a. Enter the web page: http://tos.manizales.unal.edu.co/
pression of some connections between the deliberate and b. Click on the "Sign Up" button
emergent strategies, which allows us to move to a process c. Fill in the requested data (the email used within this reg-
perspective, developed from methodological contributions ister must be the one referred by the colleague)
and context influences. Finally, in the leaves, the concept d. Click on the "Register" button
enters a deepening stage, by means of the same substantial e. Return to the registered email to validate the registration
lines found in the trunk. A preliminary connotation of “sys- process by clicking on the link that is sent in an email.
tem” can be given to the formation of strategy, but the fun-
damental weakness or limitation found is in the evolutionary Note: For readers who wish to be referred to enter ToS
explanation within the system, as there is not enough clarity please send an email to the authors, they will be invited.
in the operation of the system to throw light on the relation- Log in process:
ship between the decisions of the agents and the formation
of the strategy. a. Enter the web page: http://tos.manizales.unal.edu.co/
It is recommended that future research continue to b. Click on the "Log in" button
review the leaves for the concept of deliberate and emer- c. Enter the email and password data
gent strategies and its compression as a system, which would d. Click on the "Log in" button
provide a solid framework for analysing strategy formation After entering, you can find detailed instructions on how
within organisations. It is also interesting to extend this type to generate the tree of science. In addition, you can look for
of research to the general concept of strategy and to show more details on the use of ToS in the YouTube channel:
the influence of the process of strategy formation on the https://www.youtube.com/channel/UCV4E8Frjgw5c7Sb3sJ
field in general. Likewise, research based on other method- 7tBJg
ologies (for example, those that can be seen in Sims, 2018, 2. The relevant policies associated with the use of
and Snehvrat, Kumar, Kumar & Dutta, 2018) would contrast the ToS that the users must be aware of are
the results obtained in this document.
- The registration for the use of ToS works from referrals.
Appendix - The creation of science trees by means of ToS is limited
to the WoS database.
1. Instructions to register or subscribe to ToS - The results obtained in the WoS should be from 100 to 500
documents for the tree of science to be constructed.
The website to access ToS is: http://tos.manizales.unal. - The information of the documents that are the result of
edu.co/ the search in WoS must be uploaded in ToS in ".txt" format.
Users who wish to create an account within ToS must have - ToS selects 80 documents that best explain the tree of
a referral from a colleague, which allows them to complete science, taking into account the volume of citation and
the registration process on the website. the indicators of entry, exit and intermediation, estab-
Registration process: lishing that the root documents are those with a high
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
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ToS of deliberate and emergent strategies 19
degree of entry and zero exit, the trunk documents are 3. References to studies published using ToS in
those that have a high degree of intermediation, and the management and other disciplines
items with zero entry and high exit are the leaves
(Robledo-Giraldo et al., 2014).
ndez-Betancur et al., The tree of science of deliberate and emergent strategies, IIMB Management Review (2021),
Please cite this article in press as: J.E. Herna
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20 ndez-Betancur et al.
J.E. Herna
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Please cite this article in press as: J.E. Herna
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ToS of deliberate and emergent strategies 21
Montoya, I., & Montoya, L. (2013). La Formacio n de Estrategias Robledo-Giraldo, S., Duque-Me ndez, N., & Zuluaga-Giraldo, J. (2013).
Deliberadas y Emergentes: Una propuesta a partit de defini- Diffusion of products through social networks: A literature review
ciones Basicas de una Metología de Sistemas Suaves. Revista Fac- usring graph theory. Respuestas 18 (2), 28–42.
ultad de Ciencias Econo micas: Investigacion Y Reflexio n 21 Robledo-Giraldo, S., Osorio, G., & Lo pez, C. (2014). Networking en
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Please cite this article in press as: J.E. Herna
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