Marketing Plan

Next G’s marketing plan is to use our own software and resources when interacting with new
clients, as displays are better than literature. Our sales team can also communicate with potential
buyers and vendors creating an atmosphere for demonstration. Further attention will be paid to our
low-cost ads and web pages, all of which feature our 'powered by' logos. As these sites gain
customers, we will collect comprehensive customer details, allowing our employees to approach
these businesses more effectively to analyze our goods and services.
What distinguishes Next G from competition:
1. NEXT G's items have adaptable core features that can be effectively customized according
to our clients' needs.
2. NEXT G's P.C.- based applications don't require their clients to have the most recent in PC
innovation, as the facilitating server gives a large portion of the application's necessary
help.
3. NEXT G's contribution of services will be a consolidated contribution giving quality
alternatives, adaptable highlights, and complete customization to suit our Industrial
customers' needs.
4. As part of its premium services portfolio, NEXT G offers its customers social media
marketplaces, our applications often connect with these marketplaces, making reliable
consumer access and support possible.

Marketing strategy
1. Establish a high-profile selling atmosphere for taking our services to current and new
customers.
2. Create new ways of selling our goods through our branded applications and software to
potential customers.
3. Establish collaborations between distributors using our applications based on P.C.
4. Establish and sustain high-quality customer support and follow-up services.
5. Build and use an ongoing electronic marketing program for contacting potential customers.
6. Carefully plan marketing costs to optimize the campaign returns.

Advertising strategy
In a trial and test basis, many of our media marketing tools, custom designed software, P.C - based
sales and customer service products are available for limited time. Advertising strategy will
include a performance guarantee of 100% with a money-back offer of limited time. Some portion
of our technique is to build up the items so that modules can be included when the customer might
want extra features. The entirety of our items will have an assistance and Supporting territories for
the customers to access 24 hours; this will likewise permit a no-cost Web-based demonstration
and product marketing environment. We will also do our advertisement through different social
medias. We will also be using a significant amount of our advertising budget on social medias like
LinkedIn and Twitter because most of our corporate clients use these social medias.
NEXT G will introduce a web-based distribution of its business applications which will allow
NEXT G or other web developers to instantly install or update our applications on PCs. With
Internet-based connectivity the cost of distribution is low. Some custom apps can use CD-ROMs
to get the apps to the device.
Sales plan
The Integrated Technologies Division at NEXT G has a clear plan for sales. By demonstrating the
efficiency of the program as we use it, we will create interest among current clients of NEXT G
Industrial Sales and NEXT G Products and Services in all our interactions with customers in the
other two divisions. Our sales agents will establish communications with current customers from
the other divisions and work closely with them to configure software, hosting services, and help
to meet their needs. Such customers can then be used as more proof to new potential customers of
how our program allows real businesses in these industries to boost their inventory monitoring,
customer service, sales, and internal communications.

Pricing Strategy

NEXT G's product range is designed to reach small- to medium-sized companies pursuing overall
sales and marketing improvements. Our combination of goods and services allows customers to
produce their goods cost-effectively, introduce them into the market and provide the company with
the highest level of support possible. The price of products and services is focused, in part, on the
time spent customizing software, supporting services, subscription, licensing and advertisement
fees. Because NEXT G will establish its own software and media environments, it is possible to
re-use our overall product several times over, making NEXT G's service highly competitive.

Technology
NEXT G's infrastructure consists of Artificial Intelligence (AI) technology and the newest Unix-
based high-speed servers to support our PHP-driven business applications. In addition to server
infrastructure, NEXT G will also create local P.C.- based applications with MYSQL Databases. In
addition, management will personally build and introduce a personalized database network in the
organization. Our internal servers & Artificial Intelligence support our company processes and our
accounting and marketing systems.
Milestones
Hire Application Developers
NEXT G will look for multi-talented individuals to create the perfect business applications based
on P.C. that we intend to build as part of our product offering. Such workers will work closely
with management to configure the base code needed for our application.
Hire Web Developer
NEXT G will be searching for a highly qualified Web Developer software specialist to build the
ideal Internet applications to work with our existing P.C applications. This employee will work
closely with management to turn the principles of management into tools relevant to rational, well
designed Web-based business creation, customer support, marketing, and engineering.
Applications development begins
Next Gs application developers will begin designing our sales, marketing and engineering software
for integration with the company's websites, as an encouragement to staff members to handle
customer demands, create collaborations with other companies requiring technical assistance, and
export sales and engineering knowledge about our goods and services.
Sales and Marketing program development
NEXT G must establish a comprehensive database-driven marketing system to directly reach
potential customers. NEXT G's overall view of the US market, its purchasing habits, and marketing
priorities is strong. NEXT G will customize its product and service offerings better with this
knowledge, producing a better return on our marketing efforts.
Customer Service Associate Manager and Associate Support collection
NEXT G will screen candidates for qualified individuals seeking to develop a customer service
career. This person would require outstanding computer skills, some previous experience
supporting the website and previous experience in sales. Both workers will work closely with Mr
Jeremy and developers of extensive training in all aspects of our portfolio of goods and services.
Marketing Sites are developed
NEXT G must create and operate multiple marketing sites dedicated to the entire line of industrial
products and services NEXT G provides. These pages will also produce revenue from our
distributor partners with additional product marketing.
Revenue Sites are developed
NEXT G must build and operate several sites unique to the industry. Such sites will be a pay-per-
ad situation which will enable marketers to highlight their goods and services. The logo of the
NEXT G media group will allow visitors to access our pages for our products and services. In
some cases, NEXT G will be a vendor in these sites as well.
Alliance Growth Starts-NEXT G will launch its Alliance Dealer Plan to extend its customer base
in the Bangladesh.

Financial plan
Next G’s financial strategy is focused on raising $325000 from private equity to establish the
corporation's integrated Technologies Division. The division of Integrated Technologies will
grow, market and support P.C.- based industrial sales applications and marketing portals in order
to sustain Gross Margins of 36 percent or better. Such products will be generated together with
input from our divisions Industrial Sales and Products and services, using our other divisions as a
model and test bed. Our innovative customer applications will help accelerate the valuation and
procurement process of our 400,000 industrial goods on sale in our catalogs of industrial divisions.
The Integrated Technologies Division will completely execute a large-scale Internet and catalog-
based marketing program in just over a year to expand its customer base locally as well as
nationally.
We expect this division to indicate a net loss in the first two years which will help offset taxes on
income earned by the other two divisions at Next G level. The infrastructure built by this division
will serve as a vital part of Next G’s Industrial Sales and Next G’s Products and Services day-to-
day operations starting in month six.

Vital elements that will impact the financial plan includes:

1. How quick the Division of Industrial Sales will put together its activities as this Division
will be located within the same area as the other Divisions. Management would need to
improve its sales teams and cross-train them as soon as possible.
2. Although management imposes a lot of focus on sales and promotions focused on the
Internet, we will initially introduce a strong direct marketing strategy with ads in many
industrial magazines and websites.
3. Since the business is a start-up company, the financial model is focused squarely on the
market profiles and cost structures of other software and application developers. We also
removed certain overhead corporate expenses, such as warehouse and payroll costs,
inventory fees, and negligible corporate interest, as this division would carry just 1/3 of
many of the usual previously defined operating expenses.
Regarding all of these factors, this division is capable of producing $500,000 in sales by plan year
5. These financial targets can be completely achieved with difficult financial planning when all
elements of the company units are in operation, operating as a complete organization.

Important assumptions
This plan is one part of a multi-division business plan which provides information for more
accurate estimates of each business segment. See the key plan (Next G, Inc.) for complete forecasts
which shows the overall development of the company as a whole. The main assumptions we have
formed around this strategy are as follows:
1. Existing business, banking, and economic patterns remain stable.
2. Buying trends and orders from customers stays high.
3. Overhead and other external operating costs are on the rise as anticipated.
4. External outsourced costs are through as predicted.
5. Trends in Internet buying in the industrial sector are continuing to grow.
Sales Forecast
With potential customers and distributor partners numbered close to 330,000, NEXT G's Integrated
Technologies division's sales forecast looks strong. We create our own resale goods and services,
in the form of renewable subscribed services. With the average annual company expenditure of
about $3,000 or more, this rapidly becomes a marketplace of $990 million dollars.

The table and charts below show our estimated sales for the Division of Integrated technologies.
The plan's first nine months are needed lead time for software creation, during which we will have
virtually no sales. When the functionality of the website is established. We anticipate some small
revenue from the resale of distributed goods starting in August. Our launch date for the initial
version of the standard integrated-software kit after much internal testing is November 25th, 2020.
We expect a strong increase in sales after this point, as customers from the other NEXT G divisions
see the benefit of purchasing a low-cost, fully-integrated software system that suits their business
needs. Direct inventory costs for these goods and services are very minimal because much of the
related costs are focused on R&D, and are covered by daily employee payroll. The cost of the
inventory also refers to the resale of outside applications and goods. Specific costs for in-house
software include outsourced packaging of completed CD-ROMs and redelivery for shipment to
the Richfield site. Packaging of CD-ROMs will be outsourced to a reputable local plant. Other
costs include new software and server updates as we broaden our hosting and service capacities,
and employee travel expenses to personally install the software packages on the computer systems
of the clients.
Our sales forecast table uses the following assumptions:

1. Auto body Services market growth rate of 27%.

2. Commercial Drilling market growth rate of 32%.
3. Sporting Goods Services market growth rate of 15%.
4. Metalworking and Manufacturing market growth rate of 14%.
5. Service providers for the above industries, market growth rate of 7%.
6. Distributor Partners market growth rate of 3%.

Categories 1-6 illustrate our targeted customer clientele, all of which show stable growth levels in
line with other divisions of the NEXT G. Categories 7 and 8 represent about 1,500-6,000 partners
who may participate in categories 1-6 of operation. NEXT G expects additional marketing
revenues from having access to consumer accounts for the distributor partners.

SALES FORECAST

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Sales
Interactive media site $5,500 $71,360 $87,059 $97,506 $117,772
revenues
Custom Applications $0 $26,346 $30,297 $34,841 $40,067
Revenue
Existing Applications $3,724 $35,282 $40,574 $46,660 $53,659
Revenue
Support Services $2,880 $29,000 $40,600 $56,840 $79,576
Revenue
Distributed Resale $10,900 $24,000 $48,000 $60,000 $90,000
Products
Distributor Partner $0 $8,160 $10,200 $12,750 $15,937
Revenues
Affitiate Revenue $200 $5,800 $11,600 $23,200 $46,400
TOTAL SALES $23,204 $199,948 $268,330 $331,797 $443,411

Direct Cost of Sales Year 1 Year 2 Year 3 Year 4 Year 5

 Interactive media site $1,100 $14,272 $17,412 $19,501 $23,554
Custom Applications $0 $2,635 $3,030 $3,484 $4,007
Existing Applications $372 $3,528 $4,057 $4,666 $5,366
Support Services $0 $0 $0 $0 $0
Distributed Resale $6,976 $15,360 $30,720 $38,400 $57,600
Products
Subtotal Direct Cost of $8,448 $35,795 $55,219 $66,051 $90,527
Sales

Sales by Year

400000

350000
Affiliate Revenue
300000
Distributor Partner Revenues
250000 Distributed Resale Products
200000 Support Services Revenue
Existing Applications Revenue
150000
Custom Applications Revenue
100000
Interactive Media Site Revenues
50000

0
Year 1 Year 2 Year 3 Year 4 Year 5

Projected Profit and Loss

The Projected Profit and Loss table takes into consideration all of the basic operating expenses for
the Integrated Technologies Division only. When management produced the table, we considered
the project to a softer startup with more of a gradual expense growth as we added equipment and
services. However, in software and Web development, up-front research and development
expenses are significant.

PRO FORMA PROFIT AND LOSS

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Sales $25,000 $200,000 $260,000 $330,000 $450,000
Direct Cost of Sales $8,500 $40,000 $57,000 $68,000 $91,000
Developers Payroll $94,800 $74,800 $74,800 $74,800 $74,800

Contracted Graphics $5,500 $5,500 $5,500 $5,500 $5,500

Development for Software

TOTAL COST OF SALES $108,800 $120,300 $137,300 $148,300 $171,300

Gross Margin ($83,800) $79,700 $122,700 $181,700 $278,700

Gross Margin % -335.20% 39.85% 47.19% 55.06% 61.93%
Operating Expenses

Sales and Marketing

Expenses
Sales and Marketing Payroll $15,000 $57,000 $60,000 $67,000 $69,000

Advertising/Promotion $6,000 $8,000 $14,000 $14,000 $14,000

Other Sales and Marketing $0 $0 $0 $0 $0

Expenses
TOTAL SALES AND $21,000 $65,000 $74,000 $81,000 $83,000
MARKETING
EXPENSES

Sales and Marketing (%) 81.67% 28.61% 24.22% 20.19% 15.56%

General and Administrative
Expenses

General and Administrative $0 $0 $0 $0 $0

Payroll

Sales and Marketing and $5,000 $10,000 $15,000 $15,000 $19,000

Other Expenses

Depreciation $1,000 $2,000 $2,000 $2,000 $2,000

Rent $10,000 $10,000 $10,000 $10,000 $10,000
Utilities $5,000 $5,000 $5,000 $5,000 $5,000
Insurance $3,500 $6,000 $6,000 $6,000 $6,000

Payroll Taxes $0 $0 $0 $0 $0
CPA: Accounting and $600 $600 $600 $600 $600
Payroll
Off-site secure backup $350 $400 $400 $400 $400
storage
Computer maintenance and $1,000 $3,000 $5,000 $6,000 $7,000
software upgrades
TOTAL GENERAL AND $30,550 $37,000 $44,000 $45,000 $50,000
ADMINISTRATIVE
EXPENSES

General and Administrative 97.79% 12.00% 13.02% 9.15% 7.47%

%
Other Expenses:

Other Payroll $0 $0 $0 $0 $0
Consultants $0 $0 $0 $0 $0

Other Expenses $0 $0 $0 $0 $0
TOTAL OTHER $0 $0 $0 $0 $0
EXPENSES
Other % 0.00% 0.00% 0.00% 0.00% 0.00%
Total Operating Expenses $51,550 $102,000 $118,000 $126,000 $133,000
Profit Before Interest and ($135,350) ($22,300) $4,700 $55,700 $145,700
Taxes

EBITDA ($134,650) $350 $6,500 $64,000 $163,500

Interest Expense $2,500 $2,300 $2,100 $1,900 $1,680

Taxes Incurred $0 $0 $1,200 $15,700 $48,270

Net Profit ($137,850) ($24,600) $3,500 $38,100 $83,050
Net Profit/Sales -551.40% -12.36% 1.35% 11.54% 18.46%
 Net Profit Yearly Gross Margin Yearly
$100,000 $300,000
$250,000
$50,000 $200,000
$150,000
$0
$100,000
1 2 3 4 5
$50,000
($50,000)
$0
($50,000) 1 2 3 4 5
($100,000)
($100,000)
($150,000) ($150,000)

Projected Cash Flow

Next G's projected cash flow reflects the business' position to repay the initial investors and the
long-term loan. The Integrated Technologies Division will operate at a loss for the first two years
in order to build a solid, integrated software package to support the other divisions and to serve as
the basis for future customized software and hosting for outside clients.

PRO FORMA CASH FLOW

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Cash Received
Cash from Operations

Cash Sales $11,602 $99,974 $134,165 $165,899 $221,706

Cash from Receivables $5,871 $56,324 $117,277 $150,224 $194,140

SUBTOTAL CASH $17,473 $156,298 $251,442 $316,123 $415,846

FROM OPERATIONS

Additional Cash Received

Sales Tax, VAT, $0 $0 $0 $0 $0

HST/GST Received
New Current Borrowing $0 $0 $0 $0 $0
New Other Liabilities $0 $0 $0 $0 $0
(interest-free)
New Long-term Liabilities $0 $0 $0 $0 $0
Sales of Other Current $0 $0 $0 $0 $0
Assets
Sales of Long-term Assets $0 $0 $0 $0 $0
New Investment Received $0 $0 $350,000 $0 $0
SUBTOTAL CASH $17,473 $156,298 $601,442 $316,123 $415,846
RECEIVED

Expenditures Year 1 Year 2 Year 3 Year 4 Year 5

Expenditures from
Operations
Cash Spending $107,900 $124,800 $127,800 $129,800 $131,800
Bill Payments $38,265 $82,991 $119,715 $145,872 $198,976
SUBTOTAL SPENT ON $146,165 $207,791 $247,515 $275,672 $330,776
OPERATIONS
Additional Cash Spent
Sales Tax, VAT, $0 $0 $0 $0 $0
HST/GST Paid Out
Principal Repayment of $0 $0 $0 $0 $0
Current Borrowing
Other Liabilities Principal $0 $0 $0 $0 $0
Repayment
Long-term Liabilities $2,262 $2,300 $2,300 $2,300 $2,300
Principal Repayment
Purchase Other Current $0 $0 $0 $0 $0
Assets
Purchase Long-term $0 $0 $0 $0 $0
Assets
Dividends $0 $0 $300,000 $20,000 $80,000
SUBTOTAL CASH $148,427 $210,091 $549,815 $297,972 $413,076
SPENT
Net Cash Flow ($130,953) ($53,794) $51,627 $18,150 $2,770
Cash Balance $79,047 $25,253 $76,880 $95,030 $97,800
 Cash Flow
$150,000

$100,000

$50,000

$0
1 2 3 4 5
($50,000)

($100,000)

($150,000)

Net Cash Flow Cash Balance

Balance Sheet
Next G's projected Balance Sheet shows the expected decrease in asset values (including cash
reserves) over the two years, as we build, test, and establish our products and services. Once sales
begin to pick up, we will make up this loss, reaching a strong net worth in year five.

PRO FORMA BALANCE SHEET

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Assets
Current Assets
Cash $79,047 $25,253 $76,880 $95,030 $97,800
Accounts Receivable $5,731 $49,381 $66,269 $81,944 $109,509

Inventory $2,345 $9,935 $15,327 $18,952 $25,328

Other Current Assets $6,500 $6,500 $6,500 $6,500 $6,500
TOTAL CURRENT $93,622 $91,069 $164,976 $202,426 $239,136
ASSETS
Long-term Assets
Long-term Assets $15,000 $15,000 $15,000 $15,000 $15,000
Accumulated $996 $1,996 $2,996 $3,996 $4,996
Depreciation
TOTAL LONG- $14,004 $13,004 $12,004 $11,004 $10,004
TERM ASSETS
 TOTAL ASSETS $107,626 $104,073 $176,980 $213,430 $249,140

Liabilities and Year 1 Year 2 Year 3 Year 4 Year 5

Capital
Current Liabilities
Accounts Payable $6,631 $8,099 $11,838 $14,216 $19,596
Current Borrowing $0 $0 $0 $0 $0
Other Current $0 $0 $0 $0 $0
Liabilities
SUBTOTAL $6,631 $8,099 $11,838 $14,216 $19,596
CURRENT
LIABILITIES
Long-term Liabilities $24,888 $22,588 $20,288 $17,988 $15,688
TOTAL $31,519 $30,687 $32,126 $32,204 $35,284
LIABILITIES
Paid-in Capital $225,000 $225,000 $575,000 $575,000 $575,000
Retained Earnings ($19,650) ($148,893) ($451,613) ($450,146) ($473,774)
Earnings ($129,243) ($2,721) $21,467 $56,372 $112,630
TOTAL CAPITAL $76,107 $73,387 $144,854 $181,226 $213,856

TOTAL $107,626 $104,073 $176,980 $213,430 $249,140

LIABILITIES AND
CAPITAL
Net Worth $76,107 $73,387 $144,854 $181,226 $213,856

Business Ratios
Next G's business ratios are compared to standard industry ratios for the Business-Oriented
Computer Software industry. Our ratios differ in some areas, as the industry profiles most likely
reflect a complete business with a full overhead.

RATIO ANALYSIS

INDUSTRY
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
PROFILE
Sales Growth 0.00% 761.70% 34.20% 23.65% 33.64% 3.84%
Percent of Total
Assets
Accounts 5.32% 47.45% 37.44% 38.39% 43.95% 18.43%
Receivable
Inventory 2.18% 9.55% 8.66% 8.88% 10.17% 2.30%
Other Current 6.04% 6.25% 3.67% 3.05% 2.61% 46.80%
Assets
Total Current 86.99% 87.50% 93.22% 94.84% 95.98% 67.53%
Assets
Long-term Assets 13.01% 12.50% 6.78% 5.16% 4.02% 32.47%
TOTAL 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
ASSETS
Current 6.16% 7.78% 6.69% 6.66% 7.87% 33.10%
Liabilities
Long-term 23.12% 21.70% 11.46% 8.43% 6.30% 15.52%
Liabilities
Total Liabilities 29.29% 29.49% 18.15% 15.09% 14.16% 48.62%
NET WORTH 70.71% 70.51% 81.85% 84.91% 85.84% 51.38%
Percent of Sales

Sales 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Gross Margin -364.35% 42.44% 49.87% 56.19% 61.70% 100.00%
Selling, General 26.60% 25.88% 19.21% 15.86% 12.27% 79.13%
& Administrative
Expenses
Advertising 19.89% 18.89% 16.37% 14.26% 11.45% 1.27%
Expenses
Profit Before -545.81% -0.17% 12.23% 24.85% 36.67% 1.63%
Interest and
Taxes
Main Ratios
Current 14.12 11.24 13.94 14.24 12.2 1.34

Quick 13.77 10.02 12.64 12.91 10.91 1.07

Total Debt to 29.29% 29.49% 18.15% 15.09% 14.16% 57.52%

Total Assets
Pre-tax Return on -169.82% -3.71% 21.17% 44.44% 75.24% 3.03%
Net Worth
Pre-tax Return on -120.08% -2.61% 17.33% 37.73% 64.58% 7.13%
Assets
Additional Ratios Year 1 Year 2 Year 3 Year 4 Year 5

Net Profit Margin -556.99% -1.36% 8.00% 16.99% 25.40% N/A

Return on Equity -169.82% -3.71% 14.82% 31.11% 52.67% N/A
Activity Ratios N/A
Accounts 2.02 2.02 2.02 2.02 2.02 N/A
Receivable
Turnover
Collection Days 39 101 157 163 158 N/A
Inventory 7.36 5.83 4.37 3.85 4.09 N/A
Turnover
Accounts Payable 6.77 10.43 10.43 10.43 10.43 N/A
Turnover
Payment Days 31 32 29 32 30 N/A

Total Asset 0.22 1.92 1.52 1.55 1.78 N/A

Turnover
Debt Ratios N/A
Debt to Net 0.41 0.42 0.22 0.18 0.16 N/A
Worth
Current Liab. To 0.21 0.26 0.37 0.44 0.56 N/A
Liab.
Liquidity Ratios
Net Working $86,991 $82,971 $153,138 $188,210 $219,540 N/A
Capital
Interest Coverage -48.85 -0.15 15.31 43.08 96.56 N/A
Additional Ratios N/A
Assets to Sales 4.64 0.52 0.66 0.64 0.56 N/A
Current 6% 8% 7% 7% 8% N/A
Debt/Total Assets
Acid Test 12.9 3.92 7.04 7.14 5.32 N/A
Sales/Net Worth 0.3 2.72 1.85 1.83 2.07 N/A
Dividend Payout 0 0 13.97 0.35 0.71 N/A