INTERNAL ANALYSIS

INTERNAL ANALYSIS – PADINI

S1 High quality of product

S2 Not so high pricing
(3pcs short sleeve for RM49)
S3 Easy to find the outlet
(Almost every mall have Padini)
W3 Consumer not loyal
S14 Brand awareness – high
S16 Low complaints
S39 Targeted to all consumer

EXTERNAL ANALYSIS

EXTERNAL ANALYSIS – COMSUMER EXTERNAL ANALYSIS – COMPETITOR

O1 Highly satisfied customer O19 Good impression

O2 Customer repeat buying O20 Expanding more clothing line focus
O3 Positive WoM/EWoM O21 Accessibility – good
O5 More prefer to luxury T10 Brand competition - high
O6 More variation O23 Local touch – high
O7 Affordable design – Shirt only T13 Limited sizes
RM30

EXTERNAL ANALYSIS – DISTIBUTION

EXTERNAL ANALYSIS – INDUSTRY CHANNEL

O9 Town is the best area to indicate O25 Importance of DC

purchase power O26 Role of DC
O10 Different design for each seasonal O27 Position of the brand at the retailer’s
O12 Simple design premises
T4 Design does not comply shariah O28 Objectives, strategy and wishes of DC
O11 Sustainable fabric O29 Strength and weaknesses of
T5 Not eco friendly distributor
O17 Bargaining power of customer - O30 The process of purchasing
high T16 Outdated seasons clothing
ANALYSIS STRATEGI EXTERNAL
C EXTERNAL
ISSUES PRODUCT CUSTOMER ANALYSIS
OPERATIONAL
ANALYSIS
( SWOT ) LEADERSHIP INTIMACY EXCELLENTINDUSTRY
COMPETITOR
S1 / good quality ANALYSIS
EXTERNAL
VALUE STRATEGY ( TRACY & WIERSAMA
EXTERNAL)
S2 / affordable
3 pcs short sleeve – ANALYSIS
ANALYSIS
RM49 , BUY 1 FREE
1 CONSUMER
DISTRIBUTIO
INTERNAL
N CHANNEL
S3 / mostly mall have
padini outlet ANALYSIS
W3 / major
improvement
needed
S14 / well-known brand
S16 / can serve what
consumer want
S39 / Target for all age
O1 / quality & price
O2 /
O3 / consumer spread the /
word to others
O5 /
O6 / more choices
O7 /
O9 /
O10 / demand depend on
seasonal event
O12 / simple casual
T4 / improve in
design
O11 /
T5 / reduce energy-
intensive
O17 / /
O19 / good branding
O20 /
O21 /
O22 /
O23 / fabric high quality
T10 / / simple and
minimilist
T13 / big size not
available

O25 /
O26 / not copy
competitor
O27 / neat, easy for
customer
O28 /
O29 /
O30 / easy flow
T16 /outdated clothing
 Product leadership

3.8

2.1 4.7

Operational Excellence Customer intimacy