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1. Why Zing MP3 is the No. 1 music streaming platform

2. Top-of-mind music platform for music marketing

1. Talent management
2. Build awareness with media and music solutions
3. Drive consideration through engagement

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@2020 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
Launched in August 2007, Zing MP3 has become in Vietnam

Premium content partners with

@2020 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
 Zing MP3 is the for Vietnamese audience

Leads the new trend Features music by artists trending Always up-to-date on the
in music among young audience latest hits

Source: Adtima Audience Pulse commissioned Kantar for Urban Needstates in Media
Consumption Report, March 2020 | n = 260 respondents
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Streams for Streams for “Anh
“Sóng Gió” for Zing Music for Zing Music ơi ở lại”
Award 2019 Award 2019

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 for every music moments

LATEST TRENDING GENRE FESTIVE HOLIDAYS MOODS AND ACTIVITIES

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DAILY STREAMING TIME

Source: The 2020 Zing MP3 At a Glance: User and Engagement Report from Adtima
Audience Pulse, April 2020
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 A music platform for audience

43.5%
Gender Geography
31.1%

11.6% 10.1%
3.7%

52% 48% 65% 35% Under 18 18 - 24 25 - 35 35 - 44 45+

Gen-Z and Millennials are highly engaged

on Zing MP3

Source: The 2020 Zing MP3 At a Glance: User Profile Report from Adtima Audiene
Pulse, Feb 2020
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 5 – 7AM 7 – 12PM 12 – 2PM 2 – 6PM 8 – 12AM 12 – 4AM

Work
Study
Web surfing Office hour

Commute Sleeping
Exercise
Dinner & Bonding
Lunch Self-indulgence
Exercise Bonding
Breakfast Nap time
Commute

Music accompanies people of their daily lives

Source: Adtima Audience Pulse Zing MP3 Product Understanding 2020 Report, May
2020 | n = 1740 respondents
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@2020 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
 Leverage Zing MP3’s of artists and KOLs

Identify
The most suitable KOLs for every brand needs, from creating
buzz for new product to always-on advocacy

Plan and manage

Effective planning and execution to ensure success. Manage
crisis to reduce negative impacts from unwanted events

Analyse performance
Continuously evaluate results to find opportunity to
improve in the next stages

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 AWARENESS CONSIDERATION
Capture users’ attention in both on-screen and Deliver brand message through association with music Form sticky connection by encouraging
screen-less moments consuming moments engagement & interaction

IMPACTFUL RIDE ON SQUEEZE RELEVANT

CONTENT BOOSTER DEEPEN CONNECTION
EXPOSURE TRENDS MOMENTS

SPONSORED MV & TRENDING PAX* SPONSORED & LIVESTREAM*

PREMIUM DISPLAY
BRANDED MV BRANDED PLAYLIST

PROMOTE MV & HYPER TARGETING BRAND CAMPAIGN*

AUDIO ADS
AUDIO

*New 2020 Opportunities

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WITH MEDIA AND MUSIC SOLUTIONS
Imprint your presence in the audience’s mind

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Make sure your brand Reach users in screenless
pop in the users’ sight music moment

Promote your brand’s music to Enhance brand message by associating with

million users on Zing MP3 the right music moments

Be present in the latest music video, or partner with

the top artists to create your own branded music

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 Grab the audience’s attention with that
follow through the user’s music journey on Zing MP3

DESKTOP FORMATS MOBILE FORMATS

Welcome ads Masthead Player banner

Perfect for Thematic campaign launch & Promote new products

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 Audio ads can drive
in screenless moments

CROSS-DEVICE AUDIO ADS –

awareness anywhere, anytime
• Mid-play: 15s (non-skip)
• Platform: PC, mobile
• Audio spot with companion display
DYNAMIC AUDIO ADS – Reaching the audience
with the right message
Hyper-personalize and scale your message variations

Ensure awareness when users aren’t looking & tap in hyper-relevant moments
Source:
The 2018 Audio Ad Survey from Adtima Audience Pulse
Magna & IPG Media Lab - Ad Receptivity, Deconstructed @2020 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
 Associate your brand with

Juicy Milk owned 100% SOV of Christmas

music moments with their “take a break”
message:
o 37 playlists
o 2,590,000 playturns
o 5,747,129 total impressions of audio and
display ads

o Perfect to tie up with specific moments & needs like working out, cooking, or relaxing
o Associating brand message with a special theme or holidays

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 Maximize awareness by tapping into

Heavy-rotation playlists with +15M playturns every month

+15M audio ads impression on APP & PC*

+11M preplay video impression on APP*

Brands can own desired % SOV during a particular season

or maintain awareness throughout the year

(*): to be confirmed upon request @2020 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
 Curate your own playlist to

Knorr’s branded playlist for Tết 2020

achieved 80,000 playturns in 1 week
By owning 100% SOV in the playlist,
Knorr successfully communicate their
“taste of home” message

o Build awareness in specific themes and moments, featuring your branded song
o Showcase brand image and personality to connect with like-minded audience

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 Use branded music to

Bivina refreshed their image and connection with fishermen and blue-
collar workers in Central Vietnam with “Uống gì nào?”
• Adtima & Zing MP3 partnered Bivina with the right artists
• Ensured Bivina and their message are visible in the lyrics and the MV

The song become a huge hit with Bivina’s target audience

with more than 12.6M streams on Zing MP3

A branded song and MV is perfect to make your

message fun and memorable. It can also last long &
add up incremental streams

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 Leverage native solutions to

Mirinda’s Tet 2020 song “Aiiiiiii Chuyện Cũ Bán Hông?”

with Truc nhan hit:
o #2 Zingchart MV in 3 days for MV version
o +500,000 streams in 2 weeks for audio version

Zing MP3 empower branded assets to reach out

massively on Vietnam’s biggest music streaming platform

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WITH ENGAGING MUSIC SOLUTIONS
Build sticky engagement with your audience to
influence their consideration

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 LIVESTREAM BRAND CAMPAIGN
Entertain your audience to engage with Music campaign on Zing MP3 to
them and natively promote your brand reach and engage with music lovers

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 Growing trend for
as people change to spend more time at home

Comprehensive livestream solution for your need:

• Branded Livestream: livestream your brand’s event and
show on Zing MP3
• Content Partnership: partner with Zing MP3 produce top-
notch content
• Livestream Sponsorship: build awareness in Zing MP3’s
original livestream shows

Sticky message Customized

reaction icon
Source: Adtima Audience Pulse Covid-19 Changes In Vietnamese Lives 2020 Report,
April 2020 | n = 704 respondents
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 Take advantage of Zalo Ecosystem to

Premium Placements – Social posts – reach more Articles on Zing News and Báo
featured positions to capture the through Zing MP3 App’s Social Mới – amplify with credible voices
attention Feed and Facebook page on our top news platforms

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Send a Song – sharing music
and connecting with each other
o 12 episodes
o 150,000 views/episode
o Key focus topics: summer,
friendship, dreams &
ambition etc.
H Sao – engaging fans and Bảo Anh mini concert –
artists and promoting new songs “Tôi – là – Bảo Anh
o 6 episodes (season 1) o +176,000 followers on Zing MP3
o 1M views, 20M impressions, o Schedule: 30/5 at 20:30
15 articles o Ideal for F&B, Home Electronic
o Expected artist: OSAD, Hòa partners
Minzy, AMEE and more (final
list may change)
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 Authentication Brand Ownership Value for money
Top-of-mind platform for Ensure your brand image will be Owning Zing MP3 presence
every music and artist- front and center, with for a full day to reach all app
related content customized brand interaction users at an optimal budget

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Enhance your
on Vietnam’s biggest streaming platform

Leverage Zing MP3’s brand name to attract users

Tap into our platform’s huge user base, and use our
library of millions licensed songs

Adtima & Zing MP3 can plan, optimize and execute

music campaigns to achieve the desired performance

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Block B2 Sarimi Building - 74 Nguyen Co Thach, Dist. 2, Ho Chi Minh City
Email: contact@adtima.vn

5th Floor, SVVN Building, D29 Tran Thai Tong, Cau Giay Dist, Hanoi.
Hotline: (+84) 904 910 123

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