BUSINESS

OPPORTUNITY ON
ZALO ECOSYSTEM
OUTLINE

0 ZALO
1 DEMOGRAPHIC

02 ZALO FOR
BUSINESS

03 ADTIMA & ZALO

ECOSYSTEM

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ZALO
DEMOGRAPHIC

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ADTIMA COVERS DIFFERENT SEGMENTS

58.000.000+

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 ZALO DMP

2nd 3rd
dat dat
a a

Demographic Location Device owned Interests Behavior Segmentation

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ZALO FOR
BUSINESS

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VARIOUS SOLUTION ON ZALO

MAXIMIZE ENHANCE
USER
BRAND MEDIA
RETENTION
VISIBILITY EFFICIENCY

SOLUTION
Media on ZALO ecosystem Zalo OA

Impactful Format AWO Loyalty

Segmentation audience
& Content activities Model

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DISPLAY ADS ON ZALO PLATFORM

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 VARIOUS ADS FORMAT ON ZALO ECOSYSTEM

DISPLAYADS VIDEOADS AUDIOADS NATIVEADS

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 ADVERTISING TARGETINGABILITY

Ag CUSTOME AUDIENCE
e
VISITORS OF BRAND SITE

Gende
r
LOOK-ALIKE FROM CUSTOMERS
DATABASE
Locatio
RECENTLY REACT WITH ADS /
n BRANDED CONTENT

Media
behaviors

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ZALO OFFICIALACCOUNT

 CONSOLIDATED COMMUNICATION
HUB

 LOYALTY & REWARDS

 CUSTOMER RETENTION VIA ALWAYS

ON ACTIVITIES

 DATA ACQUISITION

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ZALO OFFICIALACCOUNT

Leverage Zalo OA to do
customer service:

 1 – 1 CHATTING WITH
CUSTOME

 TAGGING TO SEGMENT
CUSTOMER

 TRANSACTION
HISTORY

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ZALO SHOP

 PRODUCT
LISTING

 PROVIDE DETAIL PRODUCT

INFORMATION

 LIVE CHAT

 READY TO INTEGRATE WITH 3RD

PARTY PARTNER

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ZALO ARTICLE

Vietnam airlines  SUPPORT VARIOUS CONTENT

FORMATS

Vietnam airlines

 FREE TO SEND CONTENT TO

“Quan tâm” Vietnam airlines trên Zalo để cập nhật các thông tin hữu ích &
các chương trình ưu đãi hấp dẫn.
Vietnam airlines

FOLLOWERS

 PROMOTE TO NON-FOLLOWERS VIA

KhámpháĐàiLoan
ADS
ìmh
Tutê
iểm

 ENGAGE WITH CONTENT (RATING

/ SHARING TO FRIENDS)

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ZALO STICKERS

Developed by Zalo or from well- Builtfrom brand’s mascots

known artists in other platforms or other characters

Downloads: 700.000 ~2.000.000/ month Downloads: ~400.000/ month

Chat usage: 1.000.000~34.000.000/ month Chat usage: ~600.000/ month

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@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
ZALO CHAT-BOT
SEARCH NEAR-BY QUERY GET REMIND
AGENTS CONTENT MESSAGE

Chào bạn đến với Zalo của Vietjet! Chào bạn đến với Zalo của Vietjet!
Chuyến bay VN1221 sẽ
Click vào các nút chức năng bên dưới để Click vào các nút chức năng bên dưới để
bắt đầu hành trình của bạn cùng Vietjet bắt đầu hành trình của bạn cùng Vietjet khởi hành vào lúc 19:00
Air nhé Air nhé
chiều nay (23/04). Qúy
khách vui lòng có mặt
tại trước thời gian khởi
hành 2 tiếng để hoàn
tất thủ tục.
Vietnam Airlines kính
chúc quý khách 1
chuyến đi thương lộ
Bông Sen Vàng Bông Sen Vàng bình an!! Bông Sen Vàng

Self-making chat-bot on Zalo Official Account

https://developers.zalo.me/docs/api/official-account-api/phu-luc/lam-the-nao-de-tao-chatbot-tra-loi-tu-dong-voi-zalo-api-post-
1698

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 SUCCESS STORIES: “WORLD CUP PREDICTION”

Content MKT
Media on digital
with Zing.vn

Social article Score predict

Branded PR activities

Unique code
Zalo chat-bot
redemption

Video case
study
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SUCCESS STORIES: “EVNHCM”

Electricity usage
Online payment
report

Record schedule Online billing

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SUCCESS STORIES: “JUNO – CRM MODEL”

Zalo Shop Follow OA and

Marketplace receive voucher

Loyalty program
Near by store
via Zalo OA

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SUCCESS STORIES: “HIGHLAND COFFEE O2O MODEL

Case study
article

Follow OA Welcome Message Share location Play game Search nearby store
and redeem voucher
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ADTIMA &
ZALO ECOSYSTEM

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ADTIMA ISA PREMIUM PUBLISHER
Owns top online platforms across Vietnamese passion points

Zalo
#1 messaging app Zing MP3
#1 music streaming platform
ZALO
Zing.vn
ECOSYSTEM Zing TV
#1 online newspaper Top video on demand platform

Báo Mới
#1 news aggregator

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 ADTIMA ISA PREMIUM PUBLISHER
Owns top online platforms across Vietnamese passion points

#1 #1 #1 #1MUSIC STREAMING TOP VIDEO ON

MESSAGING APP ONLINENEWSPAPER NEWSAGGREGATOR PLATFORM DEMAND PLATFORM

All-in-one mobile Credible source of Provide latest news on Extremely high number Own exclusive
platform online news and update hot topics of repeat usage daily: 15 patternedcontent
times/user

Branded &Service Personalized content

ProfessionalJournalists based on user behaviors
account
and reference Top reputed music chart Multi-device
experience
Public Service Apply technology for
new readingexperience Continuouslyupdate
news Provide advanced music
experience
O2O Solution Diverse information &
topic

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THANK YOU!
Doan Thi Minh Tam
Email: tamdtm@vng.com.vn
Phone: 03 555 999 28