Annexure-V- Cover Page for Academic Tasks

Course Code: MKT 306 Course Title: Digital Marketing Analytics

Course Instructor: Dr. Mohit Jamwal Section: Q3E31

Academic Task Title: Identify keywords for an

Academic Task No.: 01
online business

Date of Allotment: 13/08/2020 Date of Submission: 26/08/2020

Students Name: Krishna Shah Student's Registration No.: 11816164

Student's Roll No.: RQ3E31 A006 School: Mittal School Of Business

University: Lovely Professional University,

Program: BBA
Phagwara(Punjab)

Learning Outcomes: (I am able to know the steps to be followed to identify and use
kewords of various length.)

Declaration:
I declare that this Assignment is my individual work. I have not copied it from any
other student‟s work or from any other source except where due acknowledgement is
made explicitly in the text, nor has any part been written for me by any other person.
Student's signature:
Evaluator’s comments (For Instructor’s use only)
General Observations Suggestions for Best part of assignment
Improvement

Evaluator‟s Signature and Date:

Marks Obtained: Max. Marks:
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 INTRODUCTION

TREKKING IN NEPAL

Trekking is an outdoor activity of walking for more than a day. It is a form of walking,
undertaken with the specific purpose of exploring and enjoying the scenery. Trekking could be a
motive; it could be a commitment, an aim, an objective, a mission, a party, a social gathering. It
could be a place where you find friends, and it could be a journey. It could be a slightest chance
to save our future generation from losing the nature lovers, mother earth holding within. It can be
shortened or extended as per the desire of trekkers.

Trekking is more challenging than hiking since it tests one's ability, endurance and their mental
as well as psychological capacity. There are many different ways to do a trek and trekking
culture often varies from country to country. It usually takes place on trails in areas of relatively
unspoiled wilderness.

In Nepal, trekking is very popular among national and international tourist due to the privilege of
being in the home of Himalayas. Most of the famous trekking areas make an amazing experience
of the Himalaya. Most of the people they want to trek in the Mountain side of the area here you
will see the most of the trekking area and more detail of the Nepal trekking for foreign and local
tourist

Importance of Trekking

Trekking can be viewed from two different points: as an intense exercise, or an amazing and
unique learning experience. Personally, I would love to learn whatever, I can during my trek.
In trekking, we have to face different difficulties and uncertainties, by overcome them we allow
ourselves to enhance our knowledge, experience and the understanding of the world.

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 By involving in trekking, you can realize that how beautiful is nature and you will be grateful to
live in a place like earth. You can see things differently. Some of the major importance of
trekking are as follows:

 Overall improve fitness

 Reduce stress
 Social benefits
 Skill development
 Cultural understanding
 Wildlife encounters
 Thrill and adrenaline
 Understanding of nature
 Develops your interacting skills
 Satisfaction for your mind, body and soul

Trekking Region in Nepal

Nepal is the home of Himalayas with various natural places for trekking. Nepal had different
trekking trail/route. Most of the famous trekking areas some of the famous trekking areas of
Nepal are given below as short description.

1. Everest region

The Everest region, also known as the Khumbu region, is one of the most visited regions for
trekking in Nepal. It is situated in northeastern side of Nepal. The region is a major Sherpa
settlement of the Himalayas and has an amazing mountainous landscape.

Some of the famous trekking routes in Everest region are:- Everest Base Camp trek, Everest
View Trek, Everest Base Camp Kala Pattar trek, Everest Base Camp Cho-La Pass and Gokyo
trek, Everest Three High Pass Trek, Tengboche Monastery Everest View Panorama Trek, Jiri to
Everest Base Camp Trek, Everest view trek, Everest Base Camp Helicopter  Tour, Everest Base
Camp Heli trek

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 2. Annapurna Region

About two third of the trekkers in Nepal visit the Annapurna region. The area is easily
accessible, hotels in the hills are plentiful, and treks here offer good scenery of both high
mountains and lowland villages. Most of Central Nepal is dominated by the Annapurna
Himal and the village of Pokhara. There are three major trekking
routes in Annapurna Region:- Annapurna Circuit Trekking, Annapurna Base Camp Trek,
Jomson to Annapurna Sanctuary Trek, Ghorepani Poonhill trek. Which is famous short and easy
trekking of Annapurna trekking route.

3. Manaslu region

Manaslu Himal is located in the Mansiri Himal, part of the Nepalese Himalayas, in the west-
central part of Nepal. Its name refers to “mountain of the spirits” which is derived from Sanskrit
word Manasa. Manaslu region is untouched and newly famous trekking region of Nepal. It is
located in the west-central part of Nepal. Most popular trekking routes in Manaslu region
are: Lower Manaslu Eco Trek, Tsum Valley Trek, Manaslu Circuit Trekking, Tsum valley
combine Manaslu round trekking.

4. Langtang region

Langtang is a region in the Himalayas of Nepal to the north of the Kathmandu Valley and
bordering Tibet. Langtang Region is considered one of the most popular narrow mountain
valleys at the base of central Himalaya. Langtang region trekking route goes through traditional
and ethnic villages and virgin forests on the way to the peaks of Langtang. Some of the popular
trekking route of Langtang region are: Langtang Valley Trek, Langtang and Gosaikunda Trek,
Ganja La pass Trek, Langtang Gosainkunda Helambu Trek and Helambu Trek.

5. Restricted  region

Nepal is a country famous among many travelers from all around the world. There are many
cultural, religious, historical, mountainous places to visit. However, there are some restricted
areas where foreigners are strictly controlled. In these areas, you will either cannot get a permit
or you must travel with a liaison officer and should pay for a special permit. The areas which are

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restricted are “Paradise on Earth” due to the numerous natural beauty, hidden valleys, people and
their unique culture, custom and lifestyle. Some of the popular trekking routes in the restricted
areas are: Upper Dolpa Trek and Upper Mustang Trek.

6. Other regions in Nepal

There are many other popular trekking routes in Nepal and some of them are: Rara lake trekking,
Lower Dolpa Trek, Ganesh Himal Trek and many more.

Type of trekking:

Everest base camp trekking Company basically provides two types of trekking which
are Teahouse Trekking, Camping Trekking, and Hiring guide and porters. Teahouse is the local
lodge where you can eat and sleep during your trek. If you are going for a teahouse trek, you will
have to stay in this type of accommodations. Whereas, Camping trek is a fully Organised
Supported Trek.

Camping trek includes a team of the guide, cook, Sherpa, & porters to give you accompany.
Trekkers should carry an only small bag or what they might need during the day. At night, they
are provided dining tents, sleeping tents, & toilet tents.

Guide and potter hire as per daily basis. In this type of trekking there you the customer will be a
pay service charge and wages of guide and potter as per daily basis or full trip basis then
provided the guide and potter, needed official document for the trip by contract agency.

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My Company Details

NAME NEPALI TREKKERZZ

KATHMANDU 144600, NEW ROAD,
ADDRESS
NEPAL
CONTACT +977 9844534504/ 9819697174
WEBSITE www.nepaltrekkerzz.com.np
1. Everest region Trekking
2. Annapurna Region Trekking
3. Manaslu region Trekking
4. Restricted  region Trekking
5. Langtang region Trekking
6. Dhaulagiri region Trekking
7. Doplo region Trekking
8. Makalu region Trekking
SERVICES
9. Kanchenjunga region Trekking
10. Camping Trek
11. Nepal Off the Beaten Trial Trek
12. Monsoon Trek
13. Helicopter Services
14. Residental Services
15. Paragliding
16. Rafting
1. Adventurous kits
2. Clothes
3. Gears
4. Map
5. Compass
PRODUCTS
6. Camera
7. Accessories and all other necessary
stuffs.

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SECTOR Tourism and Adventure
our mission is to provide customers with the
most innovative high quality products and
MISSION
services that Nepal tourism sector seeks to
provide
Our aim is to be best company in Tourism
VISSION and Adventure Sector, to be known for best
trekking service provider.

COMPETITORS

1. The Nepal Trekking Company Pvt Ltd

2. Access The Asia Treks Pvt. Ltd
3. Nepal Everest Base Camp Trekking Company Pvt.Ltd
4. Himalayan Asia Treks and Expedition P Ltd
5. Adventure Great Himalaya Treks & Expedition
6. The Himalaya Trekking Company
7. Nepal Wilderness Trekking Pvt. Ltd
8. Mountain Sherpa Trekking

SEO Template for new content

For Example:-

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Target keywords: trekking cost nepal, trekking, trekking nepal, trekking boots

Page title

• Optimal title length: 55 characters

• Add at least one of your target keywords to your <title> tag, don't use each target
keyword more than 1 time: trekking cost nepal, trekking, trekking nepal, trekking
boots

Meta description

• Optimal meta length: 160 characters

H1

• Add all your target keywords at least one time: trekking cost nepal, trekking,
trekking nepal, trekking boots

Text

• Try to acquire backlinks from the following domains: populardirectory.org,

dontpaniconline.com, explorehimalaya.com, i-likelocal.com, lets-travel-more.com,
alivelink.org, alive-directory.com, communalnews.com, freesocial-seo.com,
thriveglobal.com, domainmetrics.de, techmelife.com, diarioya.es, vakantiereiswijzer.nl,
travel-language.com, thesmartlad.com, websiteperu.com, kontactr.com, clevescene.com,
helloworldtrip.com

• Enrich your text with the following semantically related words: visit nepal, annapurna
conservation area, nepal cost, water resistant, everest base camp trek, tea houses,
upper mustang, trekking agency, annapurna circuit, annapurna base camp, everest
region, la sportiva, trekking shoes, annapurna circuit trek, guides porters, trek in
nepal, trip to nepal, trekking experience, mountaineering boot, ebc trek

• Focus on creating more informative content. Recommended text length: 1677.25

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 • Make sure that your text is easy to read with the Flesch-Kincaid readability test. The
readability score should be: 56.66833092059408

• Add at least one of your target keywords: trekking cost nepal, trekking, trekking
nepal, trekking boots

When your content has been published, launch a SEO Ideas campaign to check if your content
complies with all on-page SEO factors and discover what else can be done to give your content a
SEO boost.

Analyzed top-10-ranking rivals for my target keywords

1. trekking cost nepal

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 1. https://greatadventuretreks.com/trekking-in-nepal-cost/

2. https://mountainswithmegan.com/budgeting-for-trekking-nepal/

3.https://www.tripadvisor.com/ShowTopic-g293889-i9243-k10408205-
Average_daily_cost_of_trekking-Nepal.html

4.https://www.thelongestwayhome.com/travel-resources/trekking/how-much-does-it-
cost-to-trek-in-nepal.html

5. https://www.bookmundi.com/nepal/trekking/a1-bm

6. https://himalayasonfoot.com/trekking-in-nepal-costs/

7.https://www.nepaltrekadventures.com/blog/top-5-treks-in-nepal-with-best-itinerary-
cost/

8. https://www.bookmountaintours.com/trek/nepal/trekking

9. https://www.budgetyourtrip.com/nepal

10. https://nepalecoadventure.com/trekking-in-nepal-costs/

2. trekking

1. https://www.welcomenepal.com/things-to-do/trekking.html

2. https://www.nepaleverestbasecamp.com/blog/what-is-trekking.html

3. https://www.adventuretreksnepal.com/

4. https://nepalguidetrekking.com/

5. https://www.kimkim.com/c/trekking-in-nepal

6. https://www.kimkim.com/c/why-trek-an-insiders-advice-for-trekking-in-nepal

7. https://www.nepalhikingteam.com/

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 8. https://asian-trekking.com/

9. https://www.magicalnepal.com/blog/best-treks-nepal/

10. https://www.discoveryworldtrekking.com/

3. trekking boots

1. https://www.switchbacktravel.com/best-hiking-boots

2.https://www.amazon.in/Mens-Trekking-Hiking-Footwear/b?
ie=UTF8&node=1983560031

3. https://www.gearpatrol.com/outdoors/a459304/best-hiking-boots/

4. https://www.outdoorgearlab.com/topics/shoes-and-boots/best-hiking-boots

5. https://www.decathlon.in/footwear/hiking-and-trekking-boots-15651

6. https://www.amazon.com/Mens-Hiking-Boots/b?ie=UTF8&node=679280011

7. https://www.lasportiva.com/en/trekking-footwear-man

8. https://www.nytimes.com/wirecutter/reviews/best-hiking-boots/amp/

9. https://www.rei.com/learn/expert-advice/hiking-boots.html

10. https://www.bergfreunde.eu/walking-boots/

4. trekking nepal

1. https://www.adventuretreksnepal.com/

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 2. https://www.welcomenepal.com/things-to-do/trekking.html

3. https://www.nepalhikingteam.com/

4. https://www.bookmundi.com/t/top-12-best-treks-in-nepal-snapshot-overview/amp

5. https://nepalguidetrekking.com/

6. https://www.magicalnepal.com/blog/best-treks-nepal/

7. https://trekroute.com/trekking-in-nepal/

8. https://www.adventurealternative.com/nepal-treks/

9. https://www.thrillophilia.com/trekking-in-nepal

10. https://www.kimkim.com/c/trekking-in-nepal

How competitors write about targeted keywords:

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 A. https://www.amazon.com/Mens-Hiking-Boots/b?ie=UTF8&node=679280011: trekking
cost nepal, trekking, trekking nepal, trekking boots

Low prices on school supplies. Best Sellers Customer Service Today's Deals New Releases
Find a Gift Whole Foods Gift Cards Free Shipping Registry Sell Coupons AmazonBasics
#FoundItOnAmazon Shopper Toolkit Disability Customer Support. NORTIV 8.

B. https://www.kimkim.com/c/why-trek-an-insiders-advice-for-trekking-in-nepal: trekking
cost nepal, trekking, trekking nepal, trekking boots

Albania Armenia Austria Bosnia and Herzegovina Bulgaria Croatia Czech Republic England
Estonia Finland France Germany Greece Iceland Ireland Italy Latvia Lithuania North Macedonia
Norway Poland Portugal Romania Russia.Australia Bhutan Cambodia China Fiji India Indonesia
Japan Laos Malaysia Mongolia Myanmar Nepal New Zealand Philippines Sri Lanka Thailand
Tibet Vietnam. Why Trek? An Inside Perspective on Trekking in Nepal. Twenty-five years ago,
New Zealand native Jamie McGuinness followed his muse and took a break from university to
travel the world. During that time, trekking became his passion, and he has been exploring the
Himalaya ever since. Jamie has been opening up new trekking areas with a series of hardcore
treks - many as long as 42 days - in a nod to the meaning of life, the universe, and everything in
Douglas Adams' quirky book, "Hitchhikers Guide to the Galaxy". Along the way he wrote his
own guidebook, " Trekking in the Everest Region ", exploring virtually every trail, major and
minor, which is now being updated to the sixth edition. While the Everest base camp trek has
universal name recognition and brings 40,000 trekkers to Nepal annually, it is not the only hike
on the map. For example, in the Annapurna region, Jamie says, there are lower altitude treks as
well as high-altitude treks to suit everyone.

STEPS TO INCREASE TRAFFIC

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 I. Enter the landing page URL

Enter the URL you want to drive traffic to.

II. Choose the goal

Specify the main goal for this URL — awareness or conversions.

III. Specify a campaign budget

Set your own budget. Enjoy the full service on your own terms.

IV. Choose locations and maximum bid

Select the target locations you want to get traffic from and the highest amount that you're willing
to pay for a click on your ad.

V. Upload creatives or use the “Auto-creative” feature

You can provide your own creatives and banners if you wish, or use the “Auto-creative” feature.
The latter extracts all the required information (images, text, meta data, keywords, competitors,
etc.) from the entered URL, and Traffic Jet will determine the best traffic sources and create
multiple variations of the ad copies to use.

VI. Integrate Traffic Jet with Google Analytics account

Integration with Google Analytics lets the tool choose the most effective traffic channels based
on user behaviour metrics.

VII. Campaign testing stage

Traffic Jet will use the ready-made ads and test which variations perform best. When testing is
needed, all the traffic you receive at the testing stage is free.

VIII. High-quality traffic comes to your website

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The tool chooses the traffic sources that deliver guaranteed marketing results. You can monitor
the incoming traffic on your Reporting Dashboard inside the tool or in Google Analytics
account.

KEYWORDS:-
When creating content, a key factor to the long-term success of that content is the keyword it
focuses on.

The focus keyword is what you want to be found for when people enter that search query into a
search engine. There are three basic categories for these keywords: short tail, medium tail, and
long tail keywords.

Each category of keywords is based off of three things: their specificity, their keyword volume
(how many people search for the term per month), and keyword difficulty (how hard it is to rank
for that keyword in search.)

If you focus on a keyword that’s too broad and you may never rank well for it.

Focus too specific and very few people will search for it.

1. trekking
2. trekking cost
3. trekking nepal
4. everest trekking
5. trekking company
6. trekking nearby
7. trekking time
8. trekking camera
9. trekking kits
10. trekking bag
11. trekking boots
12. trekking for beginners

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 13. trekking for couples
14. trekking vs hiking
15. trekking what to pack
16. cheap trekking gear
17. how to trekking pole
18. can I trek alone
19. Is trekking dangerous
20. Trekking to mount everest
21. Trekking cost in nepal
22. What trekking shoes to buy
23. how many types of trekking are there
24. how is trekking different from mountaineering explain
25. where to buy trekking gear in kathmandu
26. where to buy trekking shoes
27. are trekking shoes good for walking
28. can trekking be done during periods
29. how much is a trekking permit in nepal
30. how much to tip trekking guide nepal

Short Tail Keywords:-

Short tail keywords are very broad keywords. They have a lot of search volume and are very
competitive.

For example above, the keyword “trekking” returned about 28,82,00 results. It has over 100,00
people searching for it every month, but the competition for it is very high.

If you wish to target that keyword in your content, you’re not going to rank highly for it for a
very long time – if ever.Within your content marketing strategy you can try to get search
visibility for a short tail keyword, but be prepared to wait a long time (and to create a lot of
supporting content) for it to come to fruition.

1. trekking

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 2. trekking cost
3. trekking nepal
4. everest trekking
5. trekking company
6. trekking nearby
7. trekking time
8. trekking camera
9. trekking kits
10. trekking bag

Reason and justification:- Since my company is based on providing services and products for
adventure like Trekking in Nepal, I find the above mentioned keywords very effective to drive
more customers at my blogs. As my company is based on Trekking, the most reliable and most
searched keyword I find is "trekking". It directly reflects the sector of my business and is
proportionally related to my company's service. Since I'll be also posting about the gear and kits
at my blog, the keywords like trekking camera, trekking kits, trekking shoes will help to boost
the traffic since it will have those in its content.

Medium tail keywords:-

Medium tail keywords are the best of both worlds. They have some specificity in them, so their
competition isn’t as high as short tail keywords, but they still have some decent search volume.

As in the long tail keywords, search engines are getting good at figuring out what people are
searching for. So many times they seem to automatically take a long tail keyword and try to
match it up with a medium tail keyword. So why not just start with a medium tail keyword?

Medium tail keywords still take a lot of work to rank well. The content you create has to
be great, and you need to get inbound links to your content for search engines to really pay
attention to it. But focusing on a single medium tail keyword allows you to focus on that single
piece of content instead of multiple pieces, which should make that single piece of content more
effective.

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 1. trekking for beginners
2. trekking for couples
3. trekking vs hiking
4. trekking what to pack
5. cheap trekking gear
6. how to trekking pole
7. can I trek alone
8. Is trekking dangerous
9. Trekking to mount everest
10. Trekking cost in nepal

Reasons and justification:- We already know what medium tail key words are. Thus above are
the some medium tailed keywords that I find most relevant to atttract my customers at my blog.
While looking at the data provided by keyword planner tools like Semrush and ubersuggest I
found the above mentioned data quite reliable and more effective to increase traffic at my
website. Since focusing on a single medium tail keyword allows us to focus on that single piece
of content instead of multiple pieces, which makes that single piece of content more effective.

Long Tail Keywords:-

On the opposite end of the spectrum are long tail keywords. Long tail keywords are very specific
and usually contain more than 3 individual words. They also have very low competition and
search volume. Ranking highly for a specific keyword with low search volume doesn’t move the
needle much in terms of traffic to your site. This is where a now old-fashioned SEO technique
took root. Because search engines used to rely on specificity in the searches (looking for an exact
match to the user’s query) many content creators and SEOs based their entire strategy on long
tail keywords.

1. how many types of trekking are there

2. how is trekking different from mountaineering explain
3. where to buy trekking gear in kathmandu
4. how to pack a trekking bag

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 5. are trekking shoes good for walking
6. can trekking be done during periods
7. how much is a trekking permit in nepal
8. What trekking shoes to buy
9. where to get trekking permit in pokhara
10. how many trekking company in nepal

Reason and justification:- I have selected above mentioned Long Tailed keywords because I
found that they are one of the bet keywords that people are looking. Besides they are very cheap
though it doesn't attract much traffic at my blog. Though most of the long tailed keywords
doesn't work as effective as short tailed and long tailed there might me some feasibility that it
may increase traffic. For example: "how to pack a trekking bag" this alone long tailed keyword
has a total of 19.4M result and 45.06 %KD. I have enlisted the above keywords keeping in mind
that it take my visitors to my blog a SEO search will relate the searched keyword to the content
of my blog. Since I will be using the more keywords in my blog post, social media posts, the
more the target audience will feel easy to find me. Long tail keywords are a combination of three
or more words or phrases. While long tail keywords tend to boast lower search volumes, they
generally attract more relevant traffic, are typically less competitive, and easier to rank well on.
So I choosed long tail keywords that help to specify my product and service.

Refrences:-
1. https://www.semrush.com/analytics/keywordmagic/?q=trekking&db=np&questions=true
2. https://app.neilpatel.com/en/ubersuggest/keyword_ideas?
keyword=TREKKING&locId=2840&lang=en
3. https://sherpaexpeditiontrekking.com/#
4. https://www.welcomenepal.com/things-to-do/trekking.html
5. https://www.nepaleverestbasecamp.com/blog/what-is-trekking.html

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