.

A
PROJECT REPORT
ON

CUSTOMER PREFERENCE
TOWARDS
EUREKA FORBES
Submitted in partial fulfillment of
the requirement for the degree of
BBA (Final Year)

Submitted To : Submitted By :
Mr. Aditya Verma (HOD) MANJU RANI
Mr. Arvind BBA (Final Year)
Roll. : 1585209512

BHAGWATI COLLEGE OF MANAGEMENT

& TECHNOLOGY
MEERUT (UP)
 .
BHAGWATI COLLEGE OF MANAGEMENT
& TECHNOLOGY
MEERUT (UP)

CERTIFICATE

This is to certify that MANJU RANI student of BBA

(FINAL YEAR) has completed her project work on

CUSTOMER PREFERENCE TOWARDS EUREKA

FORBES.

Director
 .
BHAGWATI COLLEGE OF MANAGEMENT
& TECHNOLOGY
MEERUT (UP)

CERTIFICATE

This is to certify that MANJU RANI student of BBA

(FINAL YEAR) has completed her project work on

CUSTOMER PREFERENCE TOWARDS EUREKA

FORBES.

Project Guide
 .
ACKNOWLEDGEMENT

A Project like this cannot be completed without help and

advice from different services. This project has been
made possible through direct and indirect co-operation of
various people for whom we wish to express our
appreciation and gratitude.

First and foremost I am thankful to academic and

administrative members of the Bhagwati family, for giving
me a chance to work on this project, I am thankful to the
teachers of BBA (FINAL YEAR) for enabling me to purse
our studies and attain this vast knowledge.

I am thankful to My Director, HOD and Guide for their

valuable suggestion and guidance.

Date :
Place : MANJU RANI
 .
CONTENTS

S.N. Topic Pg.

1. Chapter 1 : Introduction to Industry 1

2. Chapter 2 : Introduction to Company 11

3. Chapter 3 : Major Competitors 34

4. Chapter 4 : Research Methodology 39

5. Chapter 5 : Data Interpretation 45

6. Chapter 6 : Findings 54

7. Chapter 7 : Limitation 58

8. Chapter 8 : Conclusion 61

9. Chapter 9 : Recommendations 64

10. Appendix 66

a. Bibliography

b. Questionnaires

c. Details of Samples