A Summer Internship Project Report

on

(Sales & Marketing)

Completed at

(MM CABLE INDUSTRIES, DELHI)

by
HIMANSHU
PARAKH
PRN-1062200921
Division- B
(BBA)
(Batch: 2020-2023)

Submitted to

Dr. Vishwanath Karad MIT World Peace University, Pune

Maharashtra, Pin-411038

In partial fulfillment of the requirement for the award of Degree of

Bachelor of Business Administration (BBA)

Submitted Through

School of Business (UG)

Dr. Vishwanath Karad MIT World Peace University, Pune
Maharashtra, Pin-411038
2022

1
 A Summer Internship Project Report
on

(Sales & Marketing)

Submitted in partial fulfillment of the requirement for the award of Degree

of

Bachelor of Business Administration (BBA)

Completed at

(MM CABLE INDUSTRIES, DELHI)

By
Himanshu Parakh
PRN-1062200921
Division- B
(BBA)
(Batch: 2020-2023)

Submitted to
External Guide Internal Guide

(Rohit Parakh) (Dr Kiran Kakade)

(MM Cable Industries) (Finance)

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 CERTIFICATE

This is to certify that Mr. Himanshu Parakh of SOM (UG), MIT-WPU has successfully completed the

project work titled “Sales & marketing” at MM Cable Industries in partial fulfillment of

requirement for the award of BBA prescribed by the Dr. Vishwanath Karad MIT World Peace

University, Pune from 1ST JANUARY 2022 to 28th February 2022

This project is the record of authentic work carried out during the academic year 2021-2022

Dr Kiran Kakade
School of Business (UG)

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4
 DECLARATION

I, Mr. Himanshu Parakh hereby declare that this project is the record of authentic work

carried out by me during the academic year 2021-2022. This project is plagiarism free

and has not been submitted to any other University or Institute towards the award of any

degree.

Signature of the student

(Himanshu Parakh)

PRN-1062200921
Division-B
(BBA)
(Batch: 2020-2023)

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 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to Dr Kiran Kakade as well as our
principal who gave me the golden opportunity to do this wonderful project. This project
helped me gain a lot of new experience and skills.

I would also like to thank my parents, friends & company staff who helped me a lot in
finalizing this project within the limited time frame.

Signature of the student

(Himanshu Parakh)

6
 Table Of Content

Sr. Particulars Page

No No.
.
1 Cover page and title page 1-2
Certificate from the 3

7 Institute 4
Company certificate (on Company
Letterhead) 5
Declaration by student 6
Acknowledgment 7
Table of Contents

2 Executive summary 8

3 Introduction 9-15
1.1 Industry Profile
1.2 Company Profile
1.2 Objective of study
1.3 Challenges
1.4 Takeaways
1.5 Important Terms
4 Summary & Conclusion 16

5 Learning Outcomes 17

6 Bibliography 18
 EXECUTIVE SUMMARY

As an intern in the sales and marketing department of MM Cable Industries, my primary

objective was to gain hands-on experience and contribute to the success of the company's
marketing and sales efforts. During my internship, I was able to participate in several projects
that helped me develop my skills and knowledge in the field.
One of my main responsibilities was conducting market research to identify potential
customers, market trends, and competitors. This involved gathering and analysing data from
various sources, such as industry reports and customer surveys. Through this process, I gained a
better understanding of the company's target market and was able to make recommendations for
future marketing strategies.
Another project I worked on was assisting the marketing team in planning and executing
product launches. I helped create marketing materials, organize launch events, and track the
success of the launch. This experience gave me insight into the entire product launch process
and the importance of effective communication and collaboration within a team.
In addition, I played a role in managing the company's social media accounts, creating content,
and tracking engagement metrics. I also assisted the sales team in managing customer accounts
and responding to customer inquiries.
Overall, my internship was a valuable learning experience. I was able to develop my skills and
knowledge in the field and make meaningful contributions to the company's marketing and
sales efforts.

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 INTRODUCTION

ABOUT INDUSTRY AND COMPANY PROFILE:

SECTOR: WIRES AND CABLES

The wire and cable industry in India is a significant sector that plays a vital role in the country's
infrastructure development. The industry is involved in the production and distribution of wires
and cables that are used in various applications, including power transmission,
telecommunications, construction, and automobiles.
India is one of the fastest-growing economies in the world, and the demand for electricity and
other infrastructure services is continuously increasing. The wire and cable industry has a
crucial role to play in meeting this demand. The industry has been growing at a steady pace,
driven by the growth in the power, construction, and telecommunication sectors.
The industry has also been impacted by the COVID-19 pandemic, as demand for wires and
cables declined due to the slowdown in construction and infrastructure projects. However, the
industry has shown resilience, and demand is expected to pick up in the post-pandemic period.
The Indian government has also been taking initiatives to boost the wire and cable industry. The
government's Make in India campaign has encouraged domestic production, and the
government has also launched several schemes to support the industry, such as the Production
Linked Incentive (PLI) scheme. In conclusion, the wire and cable industry in India is a
significant sector that is poised for growth in the coming years. The industry has a crucial role
to play in the country's infrastructure development, and the government's initiatives and support
are expected to further boost the industry's growth.

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 COMPANY PROFILE

MM Cable Industries is in the Wires and Cables industry, with 15 years of expertise. They
take pride in offering a wide range of superior products that cater to various applications.
Their product portfolio includes building wires, flexible cables, submersible flat and round
cables, all manufactured to the highest quality standards. The company's services are
certified by ISI, laid by BIS (Bureau of Indian Standards) and quality management control
by ISO 9001:2008. MM Cable Industries aims to build a trustworthy brand image by
providing high-quality products and services to its customers. The company's growth
strategy is focused on research and development, skilled labor, and stringent quality
control at every stage of the manufacturing process. By maintaining consistency in quality
and standards, they have become one of India's leading brands in the Cable Industry. MM
Cable Industries is committed to fulfilling its objectives and meeting the needs of its
customers

ADDRESS:
Plot No E-3, Lane no 4A, Friends Colony Industrial Area, Delhi-95

COMPANY VISION:
At the company, their vision is to become one of the top cable manufacturers in India. They
strongly believe that their products play a significant role in keeping the world running
smoothly, from household to power networks, from fields to transmission.
To achieve their vision, they have a highly professional team that strives to build high-quality
products that cater to the specific needs of their customers. They understand that every industry
has unique requirements, and they make sure that they are well-equipped to meet those needs.
Creating a great work environment for their employees is one of their top priorities. They firmly
believe that satisfied employees lead to happy customers. Therefore, they provide their
employees with opportunities for growth and development and a supportive work culture.
In addition, the company values their customers and aims to provide them with great value and
support. They are committed to building long-term relationships with their customers, not just
making sales. They are dedicated to providing high-quality products, excellent customer
service, and timely support.

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COMPANY MISSION:
The company has a mission to provide its customers with a product for every task in any
industry. Its staff undergoes regular training to develop highly efficient and innovative
products using the latest technology available in the market.
To ensure the best outcomes for its customers, the company has planned its Unique Selling
Proposition (USP) as follows:
 Best in industry quality standards: The company strives to deliver products that
meet the highest quality standards in the industry.
 Best market prices: The company understands the importance of cost-effectiveness
and offers its products at the most competitive prices in the market.
 Unmatched ethical business practices: The company upholds ethical business
practices and conducts its operations with utmost transparency, ensuring a fair and
honest relationship with its customers.
 Wide distribution network: The company has a strong distribution network,
ensuring that its products are easily accessible to customers, no matter where they
are located.
The company is committed to providing its customers with products that exceed their
expectations and contribute to their success in their respective industries. Therefore,
customers can rely on the company's reliable and efficient products to help them achieve
their goals.

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 OBJECTIVES

Objective of this program is to have a dynamic understanding of the organizations and to

integrate classroom learning with practical experiences. The program helps to grow the
network and helps to increase the confidence of the trainee this helps to identify the strengths,
weakness, likes & dislikes. This program`s main objective is to help students make familiar
with the organizational working environment. Analyze sales data and customer feedback to
identify opportunities for improvement and help develop effective sales strategies. Assist in
creating marketing materials, including brochures, sales presentations, and online content.
Conduct market research to identify potential customers, market trends, and competitors in
the industry. Assist in creating marketing materials, including brochures, sales presentations,
and online content. Work closely with the sales team to help build relationships with
customers and achieve sales targets. Assist in managing customer accounts, including
responding to inquiries, managing orders, and ensuring customer satisfaction. During my
internship , my objectives in sales and marketing were to gain hands-on experience and
contribute to the success of the company's marketing and sales efforts.
One of my main tasks was conducting market research to identify potential customers, market
trends, and competitors. I worked on analysing the data to help the company in developing
effective marketing and sales strategies.
I also had the opportunity to assist in product launches, which involved creating marketing
materials, organizing launch events, and tracking the success of the launch. This allowed me
to see first-hand how marketing campaigns are planned and executed.
Another objective was to develop marketing campaigns to promote the company's products
and services. I worked on identifying target audiences, creating marketing messages, and
selecting appropriate channels for distribution. I also had the responsibility of managing the
company's social media accounts, creating content, and tracking engagement metrics.
In sales, building strong relationships with customers is essential, and I assisted the sales
team in managing customer accounts, responding to customer inquiries, and ensuring
customer satisfaction. Lastly, I analysed sales data to identify patterns and trends, which
helped the company in making data-driven decisions and developing effective sales
strategies. Overall, my objectives were to gain practical skills and contribute to the success of
the company's marketing and sales efforts.

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 CHALLENGES

As an intern in sales and marketing, I faced several challenges during my internship. One of the
major challenges was learning the technical details about the products. Wires and cables are
complex products with specific technical requirements, and it took me some time to understand
the technical aspects of the products. However, with the help of my colleagues, I was able to
overcome this challenge by learning about the various types of wires and cables and their
applications.
Another challenge was dealing with customers. As an intern, I had limited experience in
customer service, and it was challenging for me to understand and respond to customer
inquiries and concerns effectively. However, I received guidance and training from my
colleagues on how to handle customers, and I gradually gained confidence in my ability to
communicate with them.
Additionally, working in a fast-paced environment with tight deadlines was also challenging. I
had to learn to prioritize my tasks effectively and manage my time efficiently to meet the
deadlines. This required me to be organized, focused, and disciplined, which was a learning
experience for me.
Finally, adapting to the company's culture and working with a diverse team was also a
challenge. However, I learned to appreciate the different perspectives and experiences of my
colleagues, which helped me to broaden my horizons and work collaboratively with them.

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 TAKEAWAYS

First, I would like to thank MIT WPU for providing me with the great opportunity to work
as a sales & marketing intern through Summer Internship program (SIP).

As an intern, I gained valuable experience and knowledge that will help me in my future
career. Here are my takeaways from my internship:

1. Understanding the industry: During my internship, I gained a deeper understanding of

the wires and cables industry. I learned about the different types of cables, their
applications, and the key players in the market.

2. Building relationships: As part of the sales team, I had the opportunity to interact with
customers and build relationships with them. This taught me the importance of
effective communication and how to develop strong relationships with clients.

3. Developing marketing strategies: I assisted the marketing team in developing

marketing strategies to promote the company's products and services. This helped me
understand the importance of market research and developing targeted messaging.

4. Sales data analysis: I learned how to analyse sales data to identify trends and make
data-driven decisions. This skill will be invaluable in any future sales or marketing
role

5. Teamwork and collaboration: Finally, my internship taught me the importance of

teamwork and collaboration in a professional setting. I worked closely with both the
sales and marketing teams, and learned how to effectively communicate and work
together towards a common goal.

Overall, The internship provided me with valuable experience and knowledge that will help
me succeed in my future career.
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IMPORTANT TERMS

During my internship, I learned several important terms that were crucial for my
understanding of the industry. Here are some important terms that I learned during my
internship in the wires and cable industry, presented in past tense:

1. Conductors: Conductors are materials that can easily carry electrical current. During
my internship, I learned about different types of conductors, such as copper and
aluminium, and how they are used in cables.

2. Insulation: Insulation is a material that is used to protect the conductors in a cable

from external influences. I learned how different types of insulation materials, such as
PVC and XLPE, can affect the performance and durability of a cable.

3. Jacketing: Jacketing is an outer layer that is applied to a cable for protection against
physical damage, moisture, and other environmental factors. I learned how different
types of jacketing materials, such as PVC and nylon, can impact the durability and
flexibility of a cable.

4. Wire gauge: Wire gauge is a measurement of the size of a wire or cable, and it
determines the amount of electrical current that can be safely carried. During my
internship, I learned about the different wire gauges used in various applications, and
how to choose the appropriate gauge for a given project.

5. Stranding: Stranding is the process of twisting together multiple wires or strands to

create a cable. I learned about different stranding techniques, such as concentric
stranding and bunch stranding, and how they affect the flexibility and durability of a
cable.
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SUMMARY & CONCLUSION

As an intern in the sales and marketing department of a wires and cables industry, my
experience was both challenging and rewarding. During my internship, I was able to learn
about the intricacies of the industry, and gained valuable skills in sales and marketing.

One of the main tasks I was given during my internship was to assist in the development of
a new marketing strategy for the company's products. This involved conducting market
research and analysing customer data to identify trends and opportunities. Through this
process, I learned the importance of understanding customer needs and tailoring marketing
strategies to meet those needs.

I also had the opportunity to work closely with the sales team, assisting them in their day-to-
day activities such as lead generation and customer relationship management. This allowed
me to develop my communication and interpersonal skills, as well as gain a better
understanding of the sales process.

Overall, my internship in the sales and marketing department of a wires and cables industry
was a great learning experience. I gained valuable skills and knowledge that will be useful
in my future career, and I am grateful for the opportunity to have worked with such a
knowledgeable and supportive team.
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LEARNING OUTCOMES

I learned a great deal about the industry, including the different types of wires and cables, the
various applications they are used for, and the different customer segments that the company
serves.

I also gained valuable hands-on experience in a range of sales and marketing activities,
including market research, lead generation, sales presentations, and customer relationship
management. Through these experiences, I developed a deeper understanding of the
importance of customer service and the role it plays in building long-term relationships with
clients.

The internship gave me a better understanding of the sales and marketing processes and
strategies that companies use to succeed in a competitive market.
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BIBLIOGRAPHY

1. "Challenges and Opportunities in the Indian Wire and Cable Industry" by Ankit Goel
and Dr. Anju Singh -
https://www.researchgate.net/publication/326221067_Challenges_and_Opportunities_in
_the_Indian_Wire_and_Cable_Industry
2. "Marketing Strategy for Wires and Cables in India" by Swagat Mahapatra -
https://www.quora.com/What-is-the-marketing-strategy-for-wires-and-cables-in-India
3. "Emerging Trends in Indian Wire and Cable Industry: A Marketing Perspective" by Dr.
Shikha Mishra and Dr. Manoj Dixit -
https://www.researchgate.net/publication/335714355_Emerging_Trends_in_Indian_Wir
e_and_Cable_Industry_A_Marketing_Perspective

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