Session 07-13

Choices Affecting Operations Structure – Operations strategy, product and

process decisions, product life cycle, structural decisions

Choices Affecting Operations Infrastructure – Infrastructure choices and

productivity, workforce involvement, organizational design, Quality systems,
information systems.

SIBM-MBA IV -OS-Session 07-13

 What is Product Ops ?

Product ops, or product operations, is a role designed to help a company’s

cross-functional product team operate as effectively as possible.

Product ops specialists own many of the product team’s behind-the-scenes

initiatives. Such as:

• Oversee quality assurance checks on new features

• Analyze data to help product management make better-informed decisions
• Develop business processes to streamline product development
• Manage the tools for road mapping, prototyping, etc
• Work closely with support and sales to improve the customer experience

SIBM-MBA IV -OS-Session 07-13

What is Operations Infrastructure ?
Operations strategy infrastructure is only one part of overall business or corporate
strategy, but it’s crucial for competitiveness and success, as follows:

SIBM-MBA IV -OS-Session 07-13

Various Industries for setting examples for shift in Role of Technology influencing OS
Operations strategies w.r.t Distribution,
Warehousing, Transportation.
Major Players who have gone in or
examining the Implementation for
the IoT – Block Chain duo are :

• FedEx – Not just a Courier

company any more -Diversified
SCM applications
• TCI – Transport Corporation of
India
• CCI – Container Corporation of
India
• Navaratnas & Mini Navaratnas

SIBM-MBA IV -OS-Session 07-13

What is Dev Ops ?
DevOps is the combination of cultural philosophies, practices, and tools that increases
an organization’s ability to deliver applications and services at high velocity:

evolving and improving products at a faster pace than organizations using traditional
software development and infrastructure management processes.

This speed enables organizations to better serve their customers and compete more
effectively in the market.

SIBM-MBA IV -OS-Session 07-13

What is Operations Infrastructure ?
A company’s operations infrastructure is madeup of its policies and systems
governing several activities like:

• Capital budgeting
• Equipment selection
• Organizational structure

Similar to GE plunging into Sustainability.

Organizational design also is highly dependent on vertical integration decisions,

as well as on decisions regarding how various facilities are located, specialized
and interconnected.

Integrating DRDO Labs & ISRO

SIBM-MBA IV -OS-Session 07-13
Revisiting definition of Operations Strategy ?
Operations strategies drive a company’s operations, the part of the business that
produces and distributes goods and services.

Operations strategy underlies overall business strategy, and both are critical for a
company to compete in an ever-changing market.

With an effective Ops strategy, operations management professionals can

optimize the use of resources, people, processes, and technology.

“Operations strategy is the total pattern of decisions which shape the long-term
capabilities of any type of operations and their contribution to the overall strategy,”
Nigel Slack

SIBM-MBA IV -OS-Session 07-13

Infrastructure choices and productivity:

Take a Global View:

See how others worldwide are providing better goods and services. Learn from
them, and see how you might compete and innovate in a core competency.

Also, improve your supply chain by looking globally, and employ global talent if
remote work is an option.

Have a Strong Mission Statement:

Focus your efforts with a mission statement that truly defines your goals and
guides your business approach.

Tie your overall business strategy and operations strategy into it.

SIBM-MBA IV -OS-Session 07-13

Infrastructure choices and productivity

Take a Global View:

See how others worldwide are providing better goods and services. Learn from
them, and see how you might compete and innovate in a core competency.

Also, improve your supply chain by looking globally, and employ global talent if
remote work is an option.

Have a Strong Mission Statement:

Focus your efforts with a mission statement that truly defines your goals and
guides your business approach.

Tie your overall business strategy and operations strategy into it.

SIBM-MBA IV -OS-Session 07-13

Infrastructure choices and productivity:
Gain Competitive Advantage with Differentiation:
Develop a point of differentiation and a unique value proposition, and
consistently innovate and build strategies around them.

Don’t just use best practices. Exceed them, and leapfrog the competition.

Gain Insights from a SWOT Analysis:

Analyze your company’s strengths, weaknesses, opportunities, and threats as a
catalyst to strategy.

Track Progress:
Develop strong analytics and KPI dashboards to measure and optimize your
operational efforts.

SIBM-MBA IV -OS-Session 07-13

Strategies to develop workforce Involvement | engagement workforce involvement

Let’s accept the fact that we might miss the mark on certain strategies
implemented now and then.

In order to successfully get the strategy off the ground, One need to involve the
key people from the start.

Major Milestones in developing the strategies are: 1.The Indian approach to

business Strategy: Devdutt
• Clarity – Be clear on the Roles & Responsibilities : Patnaik

• Realistic – Be realistic: 2.Your strategy needs strategy

https://www.ted.com/talks/martin_reeves :Martin Reeves.
• Agility – Be flexible: _your_strategy_needs_a_strategy#t-
233399
SIBM-MBA IV -OS-Session 07-13
Strategies to develop workforce Involvement | engagement workforce involvement

Clarity – Be clear on the Roles & Responsibilities :

• Clearly delegate responsibilities to the right individuals and keep track of their
progress.
• Make sure you know who’s responsible for what before you get started.
• Form an EEC- Employee Engagement Committee comprised of the same key
players, and task them with implementing and carrying out initiatives for the
strategy of the Company.

SIBM-MBA IV -OS-Session 07-13

Strategies to develop workforce Involvement | engagement workforce involvement

Realistic – Be realistic:
Set realistic standards | Targets for your team and outline specific goals when
possible.

Example: If any department | area of function faced challenges – subject to

Unrealistic targets – do not hesitate to revisit only that area on surgical basis to
address the Issue.

SIBM-MBA IV -OS-Session 07-13

Strategies to develop workforce Involvement | engagement workforce involvement

Agility | Flexible – Be agile to accept the changes as and when required.

One won’t find the perfect strategy Over night, don’t close yourself off to new idea.

Regularly measure employee engagement and analyze the data to find out what
works for your workforce.

Be open to suggestions and ready to adjust your strategy as needed.

.

SIBM-MBA IV -OS-Session 07-13

Strategies to Organizational Design: Organizational Design

Organization Design is a process for shaping the way, One’s organization operates,

It help’s you to pursue your strategies and meet the goals of the Company.

It involves setting up structures and systems, as well as helping people to adapt to

Innovative - New ways of working.

Organization design depends on the following factors:

Strategy : What strategy has been adopted by the management-Organisation

structure-Product-Volume-Service strategy.

Size :Small-Medium-Large scale teams play vital role on the strategic decision of
the Company. Growing along with the order.
SIBM-MBA IV -OS-Session 07-13
Strategies to Organizational Design: Organizational Design

Environment: What strategic environment has been chosen by the Mgmt ?

If Ones' organization intends to be innovative, a hierarchical structure may be a
block.
But if your strategy is based on low-cost, high-volume delivery, then a rigid structure
with tight controls may be the best design.

Controls : What type of control system sare in place for the Industry | Company
you are into ? Certain activities need special controls such as
• Patient services in hospitals,
• Money handling in banks & ATM’s, and
• Maintenance in air transport
while others are more efficient when there's a high degree of flexibility.

SIBM-MBA IV -OS-Session 07-13

Strategies to Organizational Design: Organizational Design

Incentives: Small-Medium-Large scale teams play vital role on the strategic decision of
the Company. Growing along with the order.

These need to support any new organizational design.

If you want to grow by acquiring new customers, for example, then you'll have to refocus
the incentives that you offer to your sales team accordingly.

If not, that team may be working out of sync with everyone else.

• Jyothy-Henkel Incentive schemes

• Housing Board-RERA Scheme’s - Real Estate Regulatory Authority, stands for transparency in the real
estate industry.
• Income Tax relief for Housing Loan

SIBM-MBA IV -OS-Session 07-13

Strategies to Organizational Design: Organizational Design

Size: One could paralyze a small organization by creating too much specialization.

In larger organizations, on the other hand, there may be economies of scale from
maintaining specialized departments and teams.

SIBM-MBA IV -OS-Session 07-13

Designs may need to change, too, as organizations grow.
Strategies for Quality Systems: Quality systems

5 Strategies to Improve Ones’ Approach towards Quality Management:

• Initiate Company culture that emphasizes Quality Improvement on Continual Basis.

• Design a robust training program on Continual & Regular basis for all Cadres.

• Develop a detailed Quality Inspection program:

a) Incoming Inspection
b) Stage Inspection
c) Final Inspection.

• Practice Maintenance Master Roll –

Ensure that equipment’s is regularly maintained.

• Schedule periodic Internal & External audits.

SIBM-MBA IV -OS-Session 07-13
Strategies for Quality Systems: Information systems

Quality management strategy is used to define the quality techniques and

SIBM-MBA IV -OS-Session 07-13

standards

Those to be applied and Introduce various responsibilities for achieving the

required quality levels, as desired by the Customer & Market.

Its also applicable for project execution Quality as well- It also confirms
any quality standards, procedures, tools and techniques that will be used.
Strategies for Information systems Systems: Information systems

Information strategy focuses on Creating an effective Information Systems Strategy to

SIBM-MBA IV -OS-Session 07-13

manage business information needs.

There are 5 major steps in design the Information strategy:

• Explore & Understand what the business is aiming at ?

• Understand what the information needs of the business are.

• Assess the AS Is status and look for TO BE.

• Review and consolidate.

• Define an enterprise architecture suitable to your Organization.

 2 Information systems
• Revenue Loss
•
Why •
Ransomware
Brand Image damage
Strategies for Information systems Systems:

• Operational Setback
How

• IoT & Deep Learning

• Critical information lost
• Deep Neural Networks
• Man hour lost
• Classification Process
• Time to rebuild
• Computer Vision
• Index tools
Cyber Threat

• AI based algorithm
to predict the
What suspicious activities
• Use the copy of the Architecture
Un-compromised data

SIBM-MBA IV -OS-Session 07-13

Strategies for Information systems Systems: Information systems

Repeat Attack

$15M Damages , Major Brand value gone , TCE is worst

impacted Attack on the Data base of
Business Loss frequently

Malware attack on Kudankulam Cyber attack on

Honda cyber-attack impacting its
Nuclear Power
SIBM-MBA Plant07-13
IV -OS-Session (KKNPP) Union Bank of India. ..
Global operations
Strategies for Information systems Systems: 2 Information systems

Why are we at Data Risk today ?

We are more
interconnected than ever Automated, Innovative,
before. sophisticated attacks &
Obivious to expanded attack Threats
surface

Apps, Programs,
24 x 7 Operations Software's defined
demands – Necessity to environment – Algorithm
keep running the Business defined environment

Larger the team, larger the

connectivity – Threat of loosing
control onSIBM-MBA
rogueIVelements
-OS-Session 07-13
Strategies for Information systems Systems: 2 Information systems

• Ever changing Advanced Threats • Supply Chain attacks

• Unpatched Software • Ransomware
• Spyware | Malware | Wiper attacks • Data | IP Theft
• Malvertising
Risk
• Phishing • Drive by Down loads
• Man in the Middle • Rogue software
• DDoS • Botnets
• Cycrptomining • Credential Compromise
• DDoS: Distributed denial-of-service attack is a malicious attempt to disrupt normal traffic to a web property
• Botnet short form of “robot network” is a network of computers infected by malware that are under the
control of a single attacking party.
• Malvertising is a technique for installing malware using advertisements.
Breaches Cost, More than Money Open Net Source

Operations 36% Customer Retention 33% Brand reputation 32%

SIBM-MBA IV -OS-Session 07-13
Strategies for Information systems Systems: Information
3
systems

Product Data – Target Industry Segment

Modes of Product Offer:

AI enabled Downloadable software
AI enabled Cloud based application
Who are the
The Data Insurance The Armour protects Niche
business-critical data and significantly Customers ?
reduce recovery time

Target Industry application: Most User friendly

• Media & entertainment Preferred GTM
• e-Commerce Go To Market
Options strategy
• Fin Tech application
• Other Niche segments
SIBM-MBA IV -OS-Session 07-13
 Thank You
End of Session 13

SIBM-MBA IV -OS-Session 07-13