ACE & TATE

DISRUPTING THE EUROPEAN EYEWEAR INDUSTRY.

The company aims to deliver a good quality of glasses to

the clients and in the same time keep the cost low.
Because they are using the cost savings. Their goals is to
create a strong, stylish product at a fraction of the usual
price.

Ace & product are available online. The company provide

for the customers a free shipping and flexible return
policy. Customers may try four pair of glasses, which are
free shipping as well. The company select the correct
synthetic glasses, lens coatings and also includes
ultraviolet protection at no extra charge.

Ace & Tate is providing to the customers an opportunity

to shop on mobile devices in the same effectively as on
desktops, quickly and efficiently scaling websites and
applications in accordance with the device each
customer is using to access the site.

Ace & Tate is focusing in targeting the younger

customers. Thus, the company has get involved in social
media to keep customers update with their designs. The
company has accounts in Instagram, Facebook, Twitter,
YouTube, and Vimeo. With a good number of people
following their accounts.

the first physical store was in amsterdam. The second

store was in berlin. the success of these two stores
push the company to open more in Germany. Later on the
company opened a pop-up store in London. the company
has plans for the future to open in France and Spain. This
strategy helped in bringing completely new clients.

Warby Parker was founded in 2010, this company has

inspired many other companies. For example: Ace & Tate.
Warby Parker has quickly expanded from a handful of
physical stores to 61 stores across the United State and
Canada.

JABBAR AHLAM 1833220