Creativity & Innovation

Technopreneurship 101

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE
IE103 – Technopreneurship 101
Prof. Marvin I. Noroña, MBA, PIE
IE103 – Technopreneurship 101
Prof. Marvin I. Noroña, MBA, PIE
IE103 – Technopreneurship 101
Prof. Marvin I. Noroña, MBA, PIE
IE103 – Technopreneurship 101
Prof. Marvin I. Noroña, MBA, PIE
IE103 – Technopreneurship 101
Prof. Marvin I. Noroña, MBA, PIE
IE103 – Technopreneurship 101
Prof. Marvin I. Noroña, MBA, PIE
IE103 – Technopreneurship 101
Prof. Marvin I. Noroña, MBA, PIE
IE103 – Technopreneurship 101
Prof. Marvin I. Noroña, MBA, PIE
 Problem – Solution Fit
PRODUCT IDEATION

VOICE OF THE CUSTOMER

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE
 Value Proposition
• Consumers typically choose products and
services that give them the greatest value.
Thus, marketers want to position their
brands on the key benefits that they offer
relative to competing brands.

Value Proposition - Examples

Amazon –
For World Wide Web users who enjoy books,
Amazon.com is a retail bookseller that provides
instant access to over 1.1 million books.

Volvo –
For upscale American families, Volvo is the
family automobile that offers maximum safety.

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE
 Value Proposition - Examples

Uber – The Smartest Way to Get Around

Uber's value proposition, offering uber convenience

Value Proposition - Examples

Apple iPhone – The Experience IS the Product

Apple knows how crowded and competitive the smart device market is, so rather than
focus on a specific feature – virtually none of which are unique to the iPhone or iOS –
the company instead opts to focus on the experience of using an iPhone. Most
companies couldn’t pull off using words such as “magical” to describe using a
smartphone, but Apple can.

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE
 VALUE PROPOSITION CANVAS

Value Proposition Canvas

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE
 Value Proposition Canvas

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE
 Problem – Solution Fit
(Value Proposition Canvas)

Product – Market Fit

(Business Model Canvas)

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE
 Business Model Canvas

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE
 3 Phases of Customer Development

Problem – Solution Fit

Product – Market Fit

Scale

The Role of the Business Plan

Problem – Solution Fit

Product – Market Fit

Business Plan

Execution

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE
 Problem – Solution Fit

Product – Market Fit

Business Plan

Execution

Voice of the Voice of the

Customer Process

Voice of the
Business

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE
 Finding the SWEET SPOT

Customer
DESIRABLE

SWEET
SPOT
Process /
Business Technology
VIABLE FEASIBLE

Problem – Solution Fit

Product – Market Fit

Business Plan

Execution

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE
 Integrated Product & Process Design

1. Product Design – “ How the

product will look like”
2. Process Design – “How the
product will perform / function)”
3. Production Design – How the
product will be made”

Problem – Solution Fit

Product – Market Fit

Execution

IE103 – Technopreneurship 101

Prof. Marvin I. Noroña, MBA, PIE