Introduction

In the past, people invented trains, cars, computers, mobile phones, and many other kinds of
devices which helped them to develop. Then, people sold things that they had invented such as
games, food, products, and so on. To sell products, sellers need to provide their products to
everyone and make profit which is called marketing. There are many kinds of marketing, such as
interviews, surveys, and providing products through social media. In the 4.0 revolution, many
individuals feel bored when being interrupted by traditional marketing. In more detail, customers
pay more attention to the information they received after watching a marketing video.
Nationally, in Vietnam, most of the population is using the Internet and they can see many
marketing methods in their daily lives. Base on those things, Group 2 from E-MQI will introduce
to customers, companies, and enterprises our new product, which is called GAME FORCE (GF).
Novelly, this project is different from other kinds of marketing.

Part 1: Strength of Business Idea

1. Strong

As an increasingly popular tech trend, gamification can “potentially be applied to any industry
and almost anything to create fun and engaging experiences, converting users into players.”

2. Moderate timely

Gamification is used quite a lot in the world but is still very limited in Vietnam. Therefore, the S-
shaped strip of land is a fertile land full of potential and also a reasonable stepping stone for all
of us - the puzzle pieces of Game Forces to take the first steps before the dream of drawing the
red flag with the yellow star on the world map plate.
3. High

Firstly, it is common in digital marketing to use gamification as an effective way to launch new
promotions or encourage purchases through discounts.

Next, it helps meet the goal of customer loyalty, as well as attracting new users.

Moreover, gamification marketing becomes more than handy, cutting down on both regular
expenses and turnaround time.

Besides, Games bring fun and enjoyment to users, plain and simple.

4. Not very satisfied or ambivalent

Games are developed in Vietnam today for the purpose of online marketing have not really
brought viral and effective effects as expected. Also, they have not been meticulously invested in
design as well as the quality of experience.

5. Moderate changes required

Game Force carries on a mission to change the behavior of people interested in the game. They
will still have the opportunity to have access to today's trendy mobile gaming entertainment, but
with a healthier and higher quality that offers an unforgettable experience.

Part 2: Industry-Related Issues

 1. Few

About industry-related issues, firstly, as one of the new areas, GAME FORCE has quite a
few competitors in the industry.

2. Emergence phase

In the Stage of the industry life cycle, GAME FORCE is in the emergence phase. In fact,
games created by GAME FORCE not only can be used for effective marketing but also make
users satisfied with their experiences.

3. Strong growth

In the era of technology 4.0, when everything was accessible through the internet, online
marketing proved quite effective but was growing strongly. Therefore, GAME FORCE is
confidently one of the advertising methods with great potential.

4. “ Would like to have”

Most of the people who shop on online shopping apps are very excited and want to
experience the mini-games created to entertain them and help them accumulate points to
redeem rewards or earn discount codes for the items they buy.

5. High

Because of the four parts above, Industry operating margins can be easily confirmed to be high.

Part 3: Target Market and Customer-related issues

1. Maybe able to identify

 It is not difficult to identification of target market for the proposed new venture. 
GameForce's target audience is small and medium businesses.  Since GameForce provides
products, especially game marketing, GameForce joint ventures do not have difficulty
identifying target markets. 

2. Can create

Compare with current competitors - traditional marketing, then: According to a statistic,

every day the world has to access more than 5000 different communication messages,
making the creative problem in the advertising industry increasingly difficult.  At the same
time, more than 98% of marketing content is non-interactive.  This means that only the
proactive stuffing from the brand makes the customer bored with advertising and the cost of
marketing is too high.  For potential competitors, GameForce focuses on product
differentiation. 

3. Moderate

Because GameForce customers are businesses, the purchasing power of the customer
depends on the needs of the business. 

4. High

The products GameForce creates deliver marketing content that uses game-specific elements
and interactions that increase the effectiveness of brands' advertising.  In addition, the game
provides software tools to design games with high quality and easily compatible with
different marketing platforms. 

5. High

Meanwhile, the growth potential of target market is quite high due to the trend of the
growing gaming marketing market

Part 4: Founder-(or Founders-) Related Issues

1. Experienced

Our two founders have about a year of experience in business, make sure that we can control
business stably.

2. Moderated skills

Experienced in managing and developing software for 6 months in an extremely difficult

game:Dota 2.

3. Extensive

Because one of our founders was a software developer and engineer of Dota 2, which has
been known from all over the world, so he has a number of loyal followers and customers.

4. Moderate

We created GAME FORCE to provide game marketing for businesses wishing to advertise
with self-games. Since we have a background in all aspects before, we think that now we
have met founders' goals.

5. Moderately likely

My personal opinion is that, now we are still very young, really want to collide with society
and business, want to learn more lessons in our favorite fields. But each person has a hobby,
a field. Although it is difficult to reunite, the elders said: "nothing is impossible".
Part 5: Financial Issues

1. Low

Specific tools of game programming are conceptualization, concept development, project

management, game scenario setting, game screen, etc. Therefore, the initial capital investment is
mainly from relatives, friends and acquaintances of the starters, so the capital amount is not too
much.

2. Two to three

Our start-up has 2 ways to make money:

We will design game ideas to match the customer’s products and services.

We will create an inventory of games available for customers to refer to at any time.

3. Less than one year

Breakeven times are fast as it is done on an online platform. The initial investment is not too
much. Marketing as an online game will save us a lot of money. Along with that we are students
of the National Economics University, so we are confident with the business knowledge that we
learned here to be able to develop this product and service. Therefore, my choice is less than one
year.

4. Modest
Currently in Vietnam, game marketing often appears on e-commerce floors such as Shopee,
Lazada, Grab, and so on. This is a type of business that has many in the world, but in Vietnam it
is still a fairly new model. This is a new type of business with potentials in the future, especially
in this era of technology 4.0. However we keep financial performance of similar business at
Modest because it because it's a fairly new type.

5. Moderate

We see that the initial product development and start-up costs are not too great because
gameforce is mostly ideas. So I choose the moderate as the final decision.

Overall Potential
We had a detail plan for our project. Overall, we consider this is a highly potential project
because it is fit the market needs. Because our plan is technological, so it will take advantage of
an environmental trend and fulfill the gap in the marketplace.

Firstly, there aren’t many competitors because this platform is still new to the Vietnamese
marketing market.

Secondly, our work force has many experienced members in the field of marketing and creating
games.

Last but not least, this plan doesn’t require much money to be launched, and we have enough
labor force to start the program immediately and reach the break even in a short period of time.

Conclusion

In conclusion, Game Force will open a new era for Marketing where the recipient will take the
product more actively. Moreover, GF also creates a new trend in content marketing instead of the
traditional way. In the age of technology, proactive actions make people remember products and
approach more positively.

This is a completely new way in the Vietnamese market so we can be the leaders to create a
business idea based on this platform. Since we are the leaders of this idea, we will not run into
too many competitors and it is completely beneficial to our business idea. This is also a unique
platform to help everyone, especially young people interested because the richness and variety as
well as the fun of the advertising game will surely be expanded in the future with a reasonable
investment.