A STUDY ON SURVEY ABOUT CUSTOMER’S PERCEPTION TOWARDS LIFE

INSURANCE CORPORATION OF INDIA

Summer Internship Report submitted in partial fulfillment of the requirements

for the award of the degree

MASTER OF BUSINESS ADMINISTRATION

By

M.RASANTH
Reg. No. 2019622024

Under the guidance of

Dr.A. MORARJI
Professor& Placement officer

ALAGAPPA INSTITUTE OF MANAGEMENT ALAGAPPA

UNIVERSITY, KARAIKUDI
2019 – 2021
 ALAGAPPA INSTITUTE OF MANAGEMENT ALAGAPPA
UNIVERSITY, KARAIKUDI
SUMMER INTERNSHIP – 2021

CERTIFICATE

I hereby declare that the report “A STUDY ON SURVEY ABOUT CUSTOMER’S PERCEPTION

TOWARDS LIFE INSURANCE CORPORATION OF INDIA ” is a bonafied

record of work done by me, M.PRASANTH(Reg. No. 2019622024) under the guidance of Dr.

A.MORARJI , Professor, Alagappa Institute of Management, and submitted in partial fulfillment

for the award of the degree Master of Business Administration in Alagappa University during

the academic year 2019 - 2021

(M.PRASANTH)

Faculty Guide
(Dr.A. MORARJI)

Certified that the summer project report was evaluated and the candidate was examined by us
on

Internal Examiner External Examiner Director

 DECLARATION

I hereby declare that the report “INTERNSHIP SURVEY ABOUT

CUSTOMER’S PERCEPTION TOWARDS LIC OF INDIA” was done originally by me

under the guidance of Dr.A. MORARJI, Professor & Placement officer, Alagappa

Institute of Management in partial fulfillment of the requirement for the award

of the degree Master of Business Administration in Alagappa Institute of

Management, Alagappa University, Karaikudi.

I assure that the work is original and has not been submitted earlier to this

university or to any other institution.

(M.PRASANTH)
 ACKNOWLEDGEMENT

I take this opportunity to extend my heartfelt thanks to our Director

Dr. S. Rajamohan, Alagappa Institute of Management, Alagappa University for
having given me an opportunity to carry out this summer internship work
successfully.

Foremost, I would like to express my sincere gratitude to my Professor . Dr.

K.Chandrasekaran for the continuous support of my survey report, for her
patience, motivation, enthusiasm, and immense knowledge. His guidance helped
me all time. I came to know about so many new things that will be more useful
for my career.

I would like to thank my respondents for spending their own time to

answer the survey report and At Last but not least gratitude goes to all my friends
who directly and indirectly helped me to complete this survey report.

(M.PRASANTH)
 TABLE OF CONTENTS

Chapt Pa
Tit
er g
le
No e
N
o
1 SERVICE INDUSTRY PROFILE
02

2 SERVICE OVERVIEW & HISTORY

07

3 SERVICE PRODUCT DETAILS

15

4 FREQUENCY DISTRIBUTION & CHARTS OF OPINION

SURVEY
18

5 GENERAL SUGGESTIONS &

RECOMMENDATIONS ABOUT THE SERVICE, CONCLUSION 41

6 OPINION SURVEY QUESTIONNAIRE

44

7 BIBLIOGRAPHY
49

8 SURVEY DATA RESPONSE SHEET

 50

LIST OF TABLES

TABLE NO TIT Page

LE No.

2.4 LIC’s Contribution to the five-year 10

plan over the years
2.8 Employees and agents 12

4.1.1 Age 18
4.1.2 Marital status 19

4.1.3 Place of residence 20

4.1.4 Educational qualification 21
4.1.5 Occupation 22

4.1.6 Annual income 23

4.1.7 What Percentage of monthly salary 24
do you save?
4.1.8 How many LIC policies do you have? 25
4.1.9 Mode of payment 26

4.1.10 What kind of investment do you prefer? 27

4.1.11 Investment safety 28
4.1.12 Investment return 29

4.1.13 Investment capital growth 30

4.1.14 Give reasons for insuring with LIC 31

4.1.15 What scheme of insurance policy 32

have you taken?
4.1.16 Most likely periodicity 33

4.1.17 Whether you are aware of all details of 34

policy you have LIC
4.1.18 Satisfaction level towards service 35
offered by LIC
4.1.19 If you buy a new policy would you like 36
to go for LIC
4.1.20 Rate your overall satisfaction 37
with insurance policies of LIC of
India
4.1.21 What do you feel after investing 38
in insurance plans of LIC of
India
4.1.22 What is overall perception about LIC 39
of India?
4.1.23 Attractive and informative Media, 40
Theme Layout, and language of the
advertisement.
 LIST OF FIGURES

FIGURE NO TIT Page

LE No.

4.1.1 Age 18
4.1.2 Marital status 19

4.1.3 place of residence 20

4.1.4 Educational qualification 21

4.1.5 Occupation 22

4.1.6 Annual income 23

4.1.7 What Percentage of monthly salary 24
do you save?
4.1.8 How many LIC policies do you have? 25

4.1.9 Mode of payment 26

4.1.10 What kind of investment do you prefer? 27

4.1.11 Investment safety 28

4.1.12 Investment return 29

4.1.13 Investment capital growth 30
4.1.14 Give reasons for insuring with LIC 31

4.1.15 What scheme of insurance policy 32

have you taken?

4.1.16 Most likely periodicity 33

4.1.17 Whether you are aware of all details 34
of policy you have LIC
4.1.18 Satisfaction level towards service 35
offered by LIC
4.1.19 If you buy a new policy would you like 36
to go for LIC
4.1.20 Rate your overall satisfaction 37
with insurance policies of LIC of
India
4.1.21 What do you feel after investing 38
in insurance plans of LIC of
India
4.1.22 What is overall perception about LIC 39
of India?
4.1.23 Attractive and informative media, 40
theme layout, and language of the
advertisement.