BUSINESS PLAN

Aquaserve water refilling Station

I. EXECUTIVE REPORT

Aquaserve is a water refilling station that will offer sweet-tasting water for everyday
consumers. Water refilling station is a massive part of the daily lives of everyone. It is
essential since everyone needs water to survive. Not everyone has access to quality water.
With aquaserve close to them, the best caliber of water is now at their hands. The
products are not limited to a gallon of water; it comes in different shapes and sizes. One
is bottled water. With that is the gallon "bilog," which is primarily used in water
dispensers. The traditional blue water gallon is also offered. Refiling is also possible at a
low cost. Customers can personally bring their dried-up gallons or our delivery personnel,
who rounds the town all day to collect and deliver water. Aquaserve is a strong
competitor in this kind of market. It will bring good income with good marketing.

The initial capitalization for this business is Php 200,000. It covers the entire cost for
the machines and new bottles and gallons.

II. MANAGEMENT AND ORGANIZATION

A) Company Name: Aquaserve Water Refilling Station

B) Logo:

C) Address: 1536, Sitio 6, Pungo, Calumpit, Bulacan

D) Vision Statement: Aquaserve Water Refilling Station will be serving quality drinking
water, approved to the highest standards set by the government. It will be the best tasting,
highest quality sweet water for Calumpiteños.
E) Mission Statement: Aquaserve Water Refilling Station is a community-based enterprise
providing the best quality of sweet-tasting water at a very affordable price in the
convenience of your homes.
F) Key Personel:
a. Owner
b. Manager
G) Work Force and Support Personnel:
a. Delivery Men
b. Store Seller and Refiller
 H) Organizational Chart:

Refiller
Manager
Owner Delivery Man

Delivery Man
Duties and Responsibilities:
1. Owner/Manager- He or she is responsible for the overall operation
and is responsible for the finances. They are in line for critical
decision-making that can affect the business in somewhat ways.
2. Refiller- He or she is responsible for cleaning and refilling the
turned-over water gallons and ready them for delivery.
3. Delivery men- They are responsible for delivering the product to
the respective homes of the customers. They are also tasked to
collect the empty water gallons and return them to the water
station.
I) Owner: Family Owned
J) Capitalization: Php 200,000
K) Compensation and Incentives:
a. Employees'Salaries:
Manager - 350/day
Refiller – 250/day
Delivery Man- 250/day
b. Incentives:
Cash Advance

III. PRODUCT PLAN

A. Purpose of the Product
Aquaserve Water Refilling Station will provide the residents a quality sweet-tasting water
for a very affordable price. Water is necessary for everyone, and with this water, water products
will be accessible and easy to have.

B. Product Unique Features

The unique traits of Aquaserve's products of, first, it is easily accessible to customers
with one call away. Second, The water is filtered thoroughly with the latest technology ensuring
the best fresh river-style water. And lastly, delivery is guaranteed to come within the day to
supply your house with sweet-tasting water.

Below are the samples of the water products:

 C. Materials And Equipment And Sources Of Supply

The material requirement and their source as follows:

Materials Sources
Water Tanks Cubos Enterprises Water Refilling
Station Equipment's and Supplies

Filters Cubos Enterprises Water Refilling

Station Equipment's and Supplies

Hose, gauges, and switches Cubos Enterprises Water Refilling

Station Equipment's and Supplies

Water bottles and gallons Cubos Enterprises Water Refilling

Station Equipment's and Supplies

Table 1 (Material requirements and their sources)

D. Production Process And Controls That Will Be Used To Manufacture The Products.
Process for new gallons:
1. Put a sticker of the logo in the gallons and bottles
2. Clean the gallons
3. Fill it with clean filtered water.
4. Put seal on nozzele and lid.
5. Prepare for delivery
6. Deliver to house destination
Process for returned gallons:
1. Clean the gallon.
2. Refill the gallon with clean water.
3. Seal the nozzle and lid.
4. Prepare for delivery
5. Deliver to house destination.

E. Distribution Of Logistics
The delivery men will deliver the products via a tamia utility vehicle.

IV. MARKET PLAN

Marketing Strategy
A drive to boost the store will be done. It aims to introduce the product to the customers
gaining exposure, thus bringing more customers.
a. Social Media- Many are now hooked up in social media; people easily share, like, and
post information. We could use this advantage to bring more people to know the services
we offer.
b. Resellers- Sari-sari stores will play a massive role in this campaign. They will be one of
the leading distributors of the product to the target market.
 Sales Strategy
To fully take advantage of the internet, a Facebook page will be created where customers
can easily chat about their orders. Updates to promote the store will be posted and boost it to
reach more people.

D. Product Characteristics and Feature

Aquaserve Water refilling Station possess these characteristics and features:
 Quality of water- using the new technology in water filtering, we will provide
sweet-tasting drinking water to make you feel like your drinking from a river.
 Fast delivery- we guarantee that we try to deliver every order as soon as possible
within the day to ensure the best service.
 Lowest price – we give the best quality of service and best-tasting drinking water
for a small and reasonable price. At the same time, we are ensuring that every
Juan can afford the products.
E. Pricing Policy
Aquaserve Water Refilling Station will follow the indicated prices:
Retail Price:
Size of Water Price (Php)
500ml Bottle 10 php
Water Gallon with handle 25 php for new gallon/ 20 php for refill
Water Gallon for dispenser 30 php for new/ 25 php for refill

Reseller Price:
Size of Water Price (Php)
500ml Bottle 8 php
Water Gallon with handle 20 php
Water Gallon for dispenser 25 php

V. FINANCIAL PLAN
A. Start-Up Summary
EXPENSES COST
Water Tanks 50,000 php
Hoses, gauges, switches 50,000 php
Filters 100,000 php
Water bottles and gallons 10,000 php
Stickers, seals, and heat gun 5,000 php
Delivery service vehicle 25,000 php
Store remodeling 10,000 php
TOTAL 200,000 php

B. Sales Projection
 For New Gallons:
Kind of Product Numbers of Price Quantity Total
Clients
Bottles 75 10 php 100 pcs 1,000 php

Water gallon with 150 25 php 150 pcs 3,750 php

handle
Water Gallon for 90 30 php 100 pcs 3,000 php
dispenser
Weekly Income 7,750 php

For Refill:
Kind of Product Numbers of Price Quantity Total
Clients
Water gallon with 250 20 php 300 pcs 6,000 php
handle
Water Gallon for 120 25 php 185 pcs 4,625 php
dispenser
Weekly Income 10,625 php

Total for new gallons and refill- 18,375 PHP