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Human resource management – a survey of practices within family and non-family firms
Renee S. Reid John S. Adams
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Renee S. Reid John S. Adams, (2001),"Human resource management – a survey of practices within family and non-family
firms", Journal of European Industrial Training, Vol. 25 Iss 6 pp. 310 - 320
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Renee S. Reid
Management Institute, Faculty of Business & Management, University of Ulster,
Shore Road, Newtownabbey, Co. Antrim, Northern Ireland
John S. Adams
Management Institute, Faculty of Business & Management, University of Ulster,
Shore Road, Newtownabbey, Co. Antrim, Northern Ireland
[ 310 ]
Renee S. Reid and leading employers in West Germany, Japan,
John S. Adams Current HRM issues and the USA spend up to 3 per cent of
Human resource management
± a survey of practices within Storey (1989) identified that HRM models, turnover per annum on training, on average
family and non-family firms whether British or American, commonly employers in the UK spend only 0.15 per
Journal of European Industrial assert that employees should be regarded as cent''. This statistic implies a vicious cycle ±
Training valued assets and that there should be an SMEs have to generate jobs to get support ± to
25/6 [2001] 310±320
emphasis on commitment, adaptability and generate jobs requires a competitive edge.
consideration of employees as a source of Pfeffer's (1998) book The Human Equation:
competitive advantage. Thus, the theory of Building Profits by Putting People First
``resourceful humans'' may more accurately suggests that the impact on performance is
be posited. Edwards (1987) and Storey (1989) more pronounced when complementary
suggest there is a need to further understand groups (or ``bundles'') of HR practices are
the role of line managers in operationalising used together, and that this conclusion holds
HRM. These authors highlight survey good for all organisations and industries
evidence suggesting that personnel managers irrespective of their context. This may be
are not generally involved in matters of appealing to the ``in-house'' SME types,
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strategic importance, and additionally, it however, Guest (1992) remarks that these
seems they are also not always involved in ideas might be ``right enough to be
implementation. This lack of involvement of dangerously wrong''. Pfeffer does identify
these line managers at key stages makes it seven practices of successful organisations,
extremely difficult for them to manage the which reduces his earlier (Pfeffer, 1994) list of
human resource effectively. In the family 16 (see Table I).
business setting, where many companies are A significant problem with the various
dominated by the CEO, the involvement of lists of ``best practice'' HRM is that there are
line managers in HRM strategy is perhaps inconsistencies between studies, with some
even less likely. ignoring one factor but including another.
A study by Atkinson and Meager (1991) For example, despite the importance
found that, not surprisingly, the ``owner- attached to employment security by Pfeffer,
proprietor'' as a distinct managerial position this is not included in quite a number of the
diminished slowly with firm size. Following other lists (e.g. Delaney and Huselid, 1996;
this, the appointment of specialist managers, Wood and de Menezes, 1998). Also, ``best
(in particular personnel managers) were practice'' is largely a wish list of descriptors
found among only 12 per cent of the largest and may seem unreal or unattainable in
firms (50 plus employees). These studies some SMEs.
suggest that many of these companies prefer Although Pfeffer encourages working with
to undertake their own ``in-house'' training unions, he does not suggest the format this
and personnel practices. working relationship should take. However,
Huselid (1995) found that extensive he argues that, because of improved and open
recruitment and training procedures, communication, co-operation with employee
incentive compensation and increased representatives can only have positive
employee involvement were associated with outcomes.
higher levels of turnover, higher
productivity and better financial
performance. Family businesses ± a special
case?
Family business should be regarded as a
Current trends special case regardless of size, as the long-
Minehan (1996) sees a new role of HRM in term commitment of the CEO and family
that eligibility for government assistance members involved in management require
will be further tied to employment and job the balance of not only management but
creation. The influx of unskilled and low-
skilled workers will focus attention on Table I
improving the quality of the workforce thus HRM practices of successful firms
necessitating more emphasis on in-house Employment security Selective hiring
training and development programs with Self-managed High compensation contingent
more interest in school-to-work programs teams/team on organisational
and other business-education partnerships. performance
Keep (1987) uses statistical evidence to re- Extensive training Reduction of status differences
enforce this argument suggesting that the UK Sharing of information
is lagging behind in training provision even
at the macro level. He points out that ``while Source: Pfeffer (1994)
[ 311 ]
Renee S. Reid and ownership. Family businesses employing and have greater turnover, more employees,
John S. Adams family members need to address both these and perhaps three or more participating
Human resource management issues in many cases. Owing to the unique family generations implying ``family'' could
± a survey of practices within
family and non-family firms organisational structure of the family be expected to considerably influence
Journal of European Industrial business HRM policies may require greater operations. Mintzberg and Waters (1990)
Training clarity in the areas separating ownership and suggest that the formalization of the family
25/6 [2001] 310±320 management. Astrachan and Kolenko (1994) business is an inevitable result of growth.
suggest that limited organisational capability Company growth spurs change in
may be one key factor contributing to the management practices, transforming the
short life span of family firms in an ``small, personalized, flexible, knowledge-
increasingly competitive global market. based firm into a larger, more formal,
Cascio (1991) reports ``people costs represent economically powerful corporation''. In later
approximately 55 per cent of operating stages of firm development, the utilisation of
budgets across all US industries, it is business-focused practices are increasingly
important that there be more research focus used and are more dependent on business
on organisational capability and human growth.
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individual grooming at a young age to letting responses were received of which 219 were
siblings choose their own leader or leaders. usable (16 per cent). Five respondents
This may signify much more flexible actually employed between 15-18 employees
approaches to HR matters than earlier and, although this was less than the required
ideas about nepotism in family firms number of 20 employees, they were included
suggested. in the analysis. Family firms accounted for 61
In the light of the perceived importance of per cent (n = 133) and non-family firms 39 per
HRM practices and ``competitive edge'' and cent (n = 86) of the returns. No follow up was
the appearance that family ownership and carried out to increase returns as the rate
size of firm may be factors effecting outcome, was considered reasonable ± being based on
this paper will explore the HRM practices of the total population of SMEs in Northern
SME family firms in Northern Ireland, Ireland. No effort had been made to ensure
comparing them to the practices reported in ``family firm'' representation as previous
their non-family counterparts. studies (Cromie et al., 1995) suggested that
the majority of all enterprises are family
owned/managed and the returns for this
Methodology survey confirmed these figures. The
questionnaires were electronically scanned
Population using the aforementioned Data Capture
The population base comprised all companies
Software and the responses analysed using
based in Northern Ireland employing
SPSS for Windows (Version 6).
between 20-100 employees (referred to as the
small- to medium-sized enterprise SME
employer).
The definition used to distinguish a
Analysis and results
business as a family firm was one utilised in Basic descriptive statistics and chi-square
a previous family business survey (Reid et tests of independence were utilised to
al., 1999) that ``the family'', own more than 50 examine differences (if any) between family
per cent of the shareholding of the business and non-family enterprises. The results on a
and participate in the management of the per section basis are presented as follows.
business.
Results section 1 ± CEO/director
Questionnaire design characteristics
The survey was designed using automated Table II summarises the characteristics of
Design and Capture software (FORMIC 3.3). the owner or director who has responsibility
This package allows for automatic direct data for HRM. In family businesses, 48 per cent of
capture of questionnaire returns via the sample were owners and in non-family
scanning. businesses only 16 per cent were owners.
The questions comprised 47 fixed and Additionally, a higher percentage (81 per
multiple-choice answers in order to assist in cent) of family businesses had male owner/
the process of automated data capture. directors than non-family businesses (71 per
Content of the questionnaire was designed by cent).
the HRM Research Group, within the Faculty The age structure of the owner/director in
of Business and Management at the family businesses highlights the fact that
University of Ulster-based on the Cranet owners of family businesses tend to remain
Survey on International Strategic Human in control for much longer (average tenure 24
[ 313 ]
Renee S. Reid and Table II
John S. Adams Characteristics of owner/director with HRM responsibility
Human resource management
± a survey of practices within Family business (%) Non-family business (%)
family and non-family firms
Yes No Yes No
Journal of European Industrial
Training Are you the founder 48 52 16 83
25/6 [2001] 310±320 Male Female Male Female
Gender of owner/director with HRM responsibility 81 15 17 28
Base n = 133 n = 86
Age (years)
< 25 26-30 31-40 41-50 51-60 61-70 71+
Age of owner
(family business) 2% 4% 21% 34% 30% 8% 1%
Age owner/director with
HRM responsibility
(non-family business) 0% 7% 30% 37% 21% 5% 0%
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years (Dunn, 1995)) than their non-family Family businesses were more highly
counterparts. The non-family owner/ represented in the 26-50 employee group (74
directors dominated the age range 26-50 years per cent) whereas, non-family businesses
while the family group dominated the 51-71+ were larger in that 24 per cent of non-family
range. businesses employed 51-75 employees in
A substantially higher percentage of the comparison with their family counterparts
non-family business owner/directors (63 per (14 per cent). In terms of turnover however,
cent) had a university degree compared to family companies were larger with 84 per
the family group (33 per cent). The difference cent of the sample producing turnovers in
was not as marked when examining those excess of £1 million per annum against 74 per
who held a professional qualification ±32 per cent of non-family companies. These higher
cent of family owner/directors compared to turnover figures could reflect the higher
44 per cent of non-family owner/directors. percentage of family companies from the
``other manufacturing'' sector.
Results section 2 ± company Labour costs for non-family businesses
characteristics were much higher than family businesses
Table III details company characteristics and (see Table V).
both family and non-family businesses, as A total of 72 per cent of non-family
expected, were most strongly represented in businesses reported that more than 20 per
the service sector. However, a higher cent of last year's turnover or revenue budget
percentage of family businesses (32 per cent) accounted for labour costs whereas for family
to non-family businesses (14 per cent) were businesses the percentage was 43 per cent.
represented in ``other manufacturing''. This too could also be a reflection of the
The breakdown of businesses by employee respective sectoral breakdown between
size and turnover is given in Table IV. family and non-family firms.
Table III
Company chacteristics ± sector
Family Non-family
business business
Main sector of industry or services you operate (%) (%)
Agriculture, hunting, forestry, fishing 4 5
Energy and water 0 0
Chemical products; extraction and processing of non-energy materials 3 1
Metal manufacturing, mechanical, electrical and instrument engineer 9 9
Other manufacturing (food, drink, tobacco; textiles, paper, etc.) 32 14
Service sector 47 51
Public sector 4 19
[ 314 ]
Renee S. Reid and Table IV
John S. Adams Company characteristics ± employees and turnover
Human resource management
± a survey of practices within Total number of employees Company turnover
family and non-family firms
Family business Non-family business Family business Non-family business
Journal of European Industrial
Training (%) (%) (%) (%)
25/6 [2001] 310±320 15-25 10 12 Under £100,000 0 1
26-50 74 62 £100,000-£999,999 16 23
51-75 14 24 £1-£5 million 65 57
76+ 2 2 £5 million+ 19 17
Table V
Company characteristics ± labour costs
Percentage of the last financial year's turnover or revenue budget Family business Non-family business
accounted for by labour costs (%) (%)
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1-10 19 12
11-20 36 14
More than 20 43 72
Results section 3 ± human resource policy conditions. This again may reflect the
Table VI reports the results of the companies' sectoral breakdown, additionally, it may also
human resource policies. Where appropriate underline the view that family firms tend to
significant chi-square results are reported. be introverted and ``family centered''. It also
Significantly higher numbers (2 = 5.19; highlights an issue that Pfeffer (1998) raised
1df; p < 0.05) of non-family businesses when he recommended that firms should
reported having a personnel or HRM become more open with their information
department/manager. Less than 50 per cent and negotiations with trade unions was one
of both family and non-family businesses of the steps that he recommended.
reported that the head of HRM did not have a Significantly higher numbers (2 = 18.80;
place on the board. These findings support 1df; p < 0.01) of non-family businesses had a
those of Edwards (1987) and Storey (1989) who mission statement. Ward (1987) saw this as
pointed out that HRM/personnel managers one of the first public signs that family firms
are generally not involved in matters of should adopt to indicate a more strategic
strategic importance. It also supports family approach to their business.
firms research (Ward, 1987) that many CEO's Significantly higher numbers of non-
in family firms tend to fight relinquishing family businesses kept records on disability
control and highlights the lack of division (2 = 10.16; 1df; p < 0.01), ethnic origin
between ``ownership'' and ``management''. (2 = 4.22; 1df; p < 0.05), gender (2 = 9.13; 1df;
Significantly higher numbers (2 = 9.73; p < 0.01) and religion (2 = 7.35; 1df; p < 0.01)
1df; p < 0.01) of non-family businesses and once again this may indicate the fact that
negotiated with trade unions on pay and many family firms suffer from a ``family
Table VI
Personnel ± human resource policy
Family business (%) Non-family business (%)
Yes No Yes No
Does your organisation have a personal or HRM department 40 60 55 45
Does the head of the HRM department have a place on the
board 41 46 36 55
Do you negotiate with trade unions on pay and conditions 10 88 28 72
Does your organisation have:
A mission statement 45 47 77 20
A business plan 65 29 77 17
A personnel/HRM management plan 26 63 34 52
If you have a business plan ± what stage is the person
responsible for HRM involved in its development:
From the outset 47 52
On implementation 7 14
Not consulted 15 12
[ 315 ]
Renee S. Reid and first'' ethos as opposed to a ``business first'' Significantly higher numbers of family
John S. Adams ethos (Reid et al., 1999). businesses used flat rate and individual
Human resource management Only 26 per cent of family and 34 per cent of bonus pay and reward mechanisms (2 = 3.99;
± a survey of practices within
family and non-family firms non-family businesses reported having a 1df; p < 0.05) for manual workers than non-
Journal of European Industrial personnel/HRM management plan. Of those family businesses. This could be due to the
Training companies who had a business plan only 47 high percentage of family firms in ``other
25/6 [2001] 310±320
per cent of family and 52 per cent of non- manufacturing''. Significantly higher
family businesses reported that the person numbers of non-family businesses used
responsible for HRM was involved in its merit/performance related pay (2 = 3.92; 1df;
development. p < 0.05) as a pay reward mechanism for their
Interestingly, both family (34 per cent) and management than their ``family''
non-family (40 per cent) businesses counterparts. The findings suggest that many
considered the major challenge for HRM in of the non-family firms have put in place
their businesses over the next five years to be HRM structures and policies ahead of their
``Training and development''. ``family firm'' counterparts.
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Figure 2
Percentage of employees on training activities within last year
often than they do for family members. It also compensation more difficult in family firms.
highlights Ward's (1987) view that for a This survey clearly demonstrates that some
family firm to professionalise itself, it is of the family firms need to professionalise
important to separate ownership and their procedures regarding HRM,
management roles. The fact that particularly in relation to the introduction of
remuneration packages are not based on family members into the business. As
performance can only create difficulties Lansberg (1983) and Ward (1987) recommend,
within the business for other non-family separating the reward for ownership and the
management members. Ward also suggests reward for management of the business will
that remuneration could be made through help clarify how the family extract wealth
ownership for family members and that from the business. Ensuring that
payment for the job should be based on remuneration for non-working family
market value. The implications for so many members (this may take the form of perks)
of these companies who have not addressed derives from the ownership ``pot'' and that
the control issue, i.e. leadership and working family members who have market-
ownership and who are in the transition based salaries coming from the management
period, is that they may experience ``pot'', will assist in establishing sound
tremendous difficulty in trying to establish structures that may mitigate intra family
unified management practices necessary to firm tensions. Even when the family owners'
achieve sound organisational capability. mission is clearly a ``family first'' one,
remuneration must be managed realistically.
Although Mintzberg and Waters (1990)
Discussion suggest that all companies will
Overall the findings would generally support professionalise with increasing size, the
those of Astrachan and Kolenko (1994), that family firms in this study have tended to
family businesses, perhaps partly due to operate their HR practices in a more
their limited organisational capability, have distinctive fashion compared to their non-
lagged behind their non-family counterparts family counterparts. This is characterised by
in implementing HRM policies and practices. informality despite the push for
However, many are clearly in transition and formalisation typical of larger sized firms to
the new generation may have plans to change improved efficiency.
things, when they get power. As Cascio (1991) Many of the CEO characteristics of the
points out, if ``people costs'' represent family firm group indicate that succession
approximately 55 per cent of operating has already taken place with respect to
budgets, it is important that organisational handing over management responsibilities,
capability and HRM practices in family firms (i.e. ``management'' succession). However,
develop in line with their non-family the power base in many cases (i.e.
opposites. shareholding) is still being held by the
Astrachan and Kolenko (1994) also point previous generation (i.e. the ``ownership''
out that the volatility created by the overlap succession is not yet complete). The majority
of family, business and ownership makes of these companies will be undergoing total
implementing employee selection and succession within the next ten years and the
[ 318 ]
Renee S. Reid and need for implementing sound governance Business advisors, educators and training
John S. Adams and organisational structures and processes organisations need to be aware of the
Human resource management
± a survey of practices within is necessary to aid the transitional process. differences that exist between family and
family and non-family firms Lack of management training provision non-family businesses when designing
Journal of European Industrial being provided to family members (only 65 training interventions. HRM in a family
Training per cent receiving such training) in these business, the authors believe, needs to be
25/6 [2001] 310±320
companies may also adversely effect treated as a ``special case'' due to the complex
successful transition of each generation if not relationship which exists between ownership
fully prepared for the giving and receiving of and management. Some family members
power. HRM practices appear to be one area have share ownership and work in the
where family business carry out practices business, other family members may have
differently to their non-family counterparts. only shareholding, while others are involved
Whether their practices are more or less only in management. Interventions,
successful requires further enquiry. therefore, need to address the perspective of
Many siblings entering the family business all groups. Additionally, the reported
within the next ten years will have the operating practices of family business
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benefits of tertiary education, Gersick et al. owners in this study support those from
(1997) (many of whom will be MBA previous studies suggesting that they tend to
graduates), and this may offset the lack of practice HRM differently (for their
formal management training. Through their employees) than their non-family
education and exposure to peer group counterparts. These issues are all extremely
practices these siblings may perhaps be important for training providers to be aware
aware of the need to professionalise of when attempting to marry HRM
management in their businesses. interventions within the complex,
The fact that many family businesses are introverted nature of the family business.
often viewed as ``introverted'' would appear
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