Distribution Management

1. Distinguish the following words in distribution management

a. Marketing channel
- A marketing channel consists of the people, organizations, and
activities necessary to transfer the ownership of goods from the point
of production to the point of consumption.
b. Logistics
- Logistics refers to the overall process of managing how resources are
acquired, stored, and transported to their final destination. 
c. Supply chain management
- Supply chain management is the management of the flow of goods
and services and includes all processes that transform raw materials
into final products
d. Transportation and physical distribution
- Transportation as a component of physical distribution is concerned
with the movement of goods from the warehouse to customer
destination.

2. What are the elements of a firm distribution system to a plan for

achieving specific distribution objectives? Identify the elements
 Customer service: Customer service is a predefined standard of
customer satisfaction, which a retailer plans to provide to its
customers.
 Order Processing: Order processing, alternatively known as order
fulfillment is the handling of customer orders within the distribution
center (may be warehouse, retail store itself) involving the keying of
customer and order details into the computer system in order to
produce the invoices for picking. 
 Inventory Control: Inventory control is a major component of a retail
organization’s physical distribution system. 
 Warehousing: It involves all the activities required in storage of goods
between the time these are procured and the time these are
transported to the customer upon receipt of order.
  Transportation Mode: Transportation is indispensable for physical
distribution of goods and services.
 Materials Handling: Materials handling implies the movement of
goods inside the retail organization, warehouses and retail
stores/outlets.

Situational Analysis
1. On your own or with classmates identify, draw, and explain a reverse
channel with which you are serve to business, community and
consumer.

2. With a classmate, choose a product you think would sell best through
a direct chanel. Then create a brief sales presentation for your product
and present it to class, ask for feedback