PHILIPPINE WOMENS’S UNIVERSITY

TAFT, MANILA

BUSINESS RESEARCH
Course Outline

Course Objective: To provide budding entrepreneurs an in depth guide for a successful business
planning that leads to the preparation of a feasibility study. It includes strategic planning, environmental
scanning, and the use of SWOT analysis. This will give emphasis on how should entreprenuer handles
the technical, human, marketing, operation and production, and the financial and the socio-cultural
aspects of the business.

Topics
1. Scope and nature of business research
 Definition and application of business research
 Historical development of business research
 Who does business research
 Contributions of business research and organizing research department
 Qualification of Business Researcher

2. The Research Problem and Research Design

 Preliminaries to Research
 The Research Problem
 The significance of the Problem
 Sample of research design

3. The Descriptive Research Method

 Broad view of descriptive research
 Importance of descriptive business research
 Classification, Analysis and types of Descriptive
 General steps in descriptive research
 Abstract of researches utilizing the descriptive research

4. The Experimental Method

 Characteristics, Techniques
 Abstract of experimental research

5. Historical Research
 Value, Processes, Sources of Historical research
 Criticism of Data

6. Instruments in Research
 Researcher-made instrument
 Sample questionnaire
 Validating the instrument
 7. Business Statistics
 Concepts in statistics and measurements
 Descriptive Statistical tools
 Measures of Central tendency
 Measures of Variability or Scatter significance
 Statistical inference
 Sampling procedures
8. Research Writing ( Final Requirement )
 Thesis
 Business Plan/Strategic Business Plan
 Feasibility Study
 Case Study

Output/Requirement : Submit a brief Case Study of any company. Use the format provided or
Email emvillmar@pwu.edu.ph

Textbook :
Salvador, Baysa & Geronimo, Fundamentals of Business Research

Reference :
Aciertom Baltazar, Maneclang, Mercado and Umaclap, A guide to Successful Business Planning, 017
Jorge H. Cuyugan, A Business Planning Manual, 1996