Bullos, Lyza Mae A.

I – BSED English

Purposive Communication

Choose two (2) models of communication discussed during the class. Create/Draw the model and
explain in your own words. (15 points each)

S h a n n o n - W e

channel, noise, decoder, receiver, and feedback. This is also known as the “Telephone Model”
because of the noise which becomes the barrier in the communication process. The communication
begins with the sender or source of the message. Then, it will be transmitted through any medium
that serves as the channels. However, communication breakdowns often happen because of the
noise. Noise is the unique element in this model that may refer to unstable internet connection,
environment (physical), unclear mindset during conversation (psychological), mispronunciation
(semantic), and body condition (physiological). In this situation, the receiver responds that he or she
misunderstands the message that serves as the feedback to be received by the sender then the cycle
continues. For example, the teacher (sender) discusses a topic about Media Literacy through Zoom
application (channel). He or she calls a student to recite however due to the unstable internet
connection (noise) the student cannot tell his or her answer clearly. The message is still received, and
the teacher answered that he or she can try again next time (feedback).
Aristotle’s Model of Communication is the earliest model that contains five elements such as the
speaker, speech, occasion, audience, and effect. This is considered as linear because there is no
feedback. Moreover, the speaker or the source of the information depends on the occasion or
situation on what message he or she will deliver to the audience. As illustrated above, the effect is the
last element which refers to the reactions of the audience to the speaker’s message. This
communication process mostly occurs in speech delivery. The speaker needs to prepare his or her
speech beforehand. For instance, a student (campaign) runs as an Education Representative in their
College Student Council. He or she needs to persuade his or her classmates and schoolmates
(audience) to vote him or her. Therefore, he or she needs to prepare his or her speech and platforms
for their upcoming campaign (occasion).