1st Speaker: Mr.

Mark Timbal (NDRRMC)

“Communicating Resilience in the New Normal”

-NDRRMC is a council of government and Non-Government Agencies that developed

policies which govern their work in 4 Thematic Areas which are:

o Disaster prevention and mitigation

o Disaster Preparedness
o Disaster Rehabilitation and Recovery
o Disaster Response

-Advocacy for resilience is a strategy to build national resilience.

-Communities should manage change by maintaining or transforming their living

standard during disasters (Covid-19) without compromising their long-term prospect.

-Communication campaigns are useless if people aren’t in to it.

-Ingredients for successful campaign:

o Public Buy-in
o Support from sympathetic groups
o Utilization of multiple platforms/media of communication
o Clear call for action
o Measurable Impact

-Things needed for the people to support campaigns:

o Use reliable info (Proven Scientific Data)

o Translate it to Lingua Franca
o Make people own it.
o Select an angle that would capture the attention by eliciting fears, exciting
desires, and stirring up the hopes.

-Recommendation for localized communication campaigns in the new normal

o Feel the public pulse

o Do not stop re-inventing.
o Maximize use of Social Media platforms
o Nurture Partnerships
o Ensure Public Buy-In
o Be Creative
 o Invest

2nd Speaker: Usec. Martin B. Dino -DILG

“Info Campaign”

-Info campaigns should reach the first responders which are barangays.

-To strengthen community in national level, it is important to strengthen the Barangays

First.

3rd Speaker: Engr. Allan S. Cabanlong

“Social Media as a tool for risk and emergency communications”

-Social Media has a very vast number of users; it is high time to utilize it to strengthen
the communications.

-Inherent problem in emergency management communications

o Inability to quickly communicate across different scales of action.

o Information Asymmetry
o Information Silos

-Why use Social Media?

o Real-time delivery of timely info through notifications

o Breaking news from refutable sources can be learned on social media
first.
o Real-time incident notification through user comments
o Community Reaction and response to warning and alerts
o First-hand reports, including photos, videos used to assess hazard
impacts.

4th Speaker: Usec Jonatahan E. Malaya, DILG – Plans, Public Affairs and
Communications Department

“DILG Capacitating LGUs Towards Disaster Resiliency”

-Oplan LISTO is an advocacy program mandating disaster preparedness for LGU using
the “One Government and whole society approach” where the DILG will boost the
capacity of LGUs to cope, prepare and withstand disasters and transform them from the
negative impacts of disasters

-Oplan LISTO monitors the preparedness of LGUs during disasters, from the largest
community up to the basic community level to ensure that preparedness initiative of the
DILG will reach up to the grassroots levels.

5th Speaker: Commodore Rodrigo Angelo Ong – Phiippine Coast Guard Auxiliary

“DRRM and Cultural Considerations”

-The LGU must recognize its vulnerabilities and identify the hazards in the communities
then make capacities to address these hazards and vulnerabilities. The more capacity
of a community has, the lessen the risks of calamities.

-Scientific information disseminations translated properly by community stakeholders to

their language or dialect.

-For the safety and community to imbibe the lessons learned from understanding these
risks they must be adequately informed and educated.

-Citizen Participation is vital to disaster risk reduction and resilience building because it
boost the capacities of the LGUs.