SUBJECTIVE / QUALITATIVE
Focused on
Have a believable story
Co-create value with customers
Connect people in community
Are part of a bigger system
Appeal to emotional, spiritual, and
social values
Create a tolerance for faults at
lower levels
Are tied to a person’s self-image,
highly personal
Empower people to do things
previously not possible
Simplify, organize, and clarify
information
Display information visually
Reduce features and complexity
Are easier to understand
Use language for more natural
interactions
Add features that support desired
behaviors (offline browsing)
Experiences
(People, Activities, Context)
Meaningful
Has personal significance
Pleasurable
Memorable experience worth sharing
Convenient
Super easy to use, works like I think
Usable
Can be used without difficulty
Reliable
Is available and accurate
Functional (Useful)
Works as programmed
Focused on
Tasks
(Products, Features)
OBJECTIVE / QUANTIFIABLE
“It is not enough that we build
products that function, that are
understandable and usable -
we also need to build products
that bring joy and excitement,
Prioritize Aesthetics (no, not Graphic Design)
(visual, behaviors, sounds, psychology) pleasure and fun, and yes,
Design for FLOW (boredom vs anxiety) beauty, to people’s lives.”
Leverage Game Mechanics/Learning Theory -Donald Norman
(completeness)
Have a Personality
Create conversational and context aware
interactions
(“Adaptive Interfaces”; narrative IA structures)
Elicit Desire
(Limited availability, limited access, curious and
seductive experiences)
This is the “Chasm” that is Really, really
hard for organizations to Cross
Creating Pleasurable Interfaces:
Getting from Tasks to Experiences
created by Stephen P. Anderson | poetpainter.com
© 2006 Stephen P. Anderson | poetpainter.com