.

Swot analysis
Strengths Weakness

● It is the largest hardware company in ● Lack of engagement, lack of vision

Australia. and obligation
● Owning 138 shops and more than ● During World War II, the company
10,000 workers is projected (Bolden, saw a major failure.
2016)

Opportunity Threats

● More market for hardware goods ● Growing rivalry

● ● Internet-based marketing plans ● Shift in the actions of customers

2. Pest analysis
Political Economical

● During the Second World War, the ● Unemployment Rate

organisation suffered massive decay ● Constant rate shift
(Hristov and Zehrer, 2015)
● Governmental interference

Social Technological

● Cultural indifferences ● ● Lack of technological management

● Varied preferences in humans ● ● Lack of creativity

3. Competitors analysis
Competitor Invente Marke Values Size Strength Weakness
s d on t share
Bunnings 1857 50% Great variety 4400 Service Production
of goods member selection and
with benefits s of a instruction
from
 distribution group
Trade 1994 10% Welcome to 120 Innovative Longitivenes
hardware all trendy stores surrogates s
trends and
affordable
goods
Link trade 1909 30% Improvemen 30 stores Experience Debts and
t of homes and the new absence of
development expansion
s

1. Trend analysis
Customer Ag Gender Location Lifestyle Value Interests
e
Trades 15- All World Contractors, Customer Public
65 genders wide Retention and awareness
Or general Retailers and
satisfaction through the
public general public
launch of
products and
free trails.

Sims buyers are the general public between the ages of 16 and 65 for products such as paints,
hardware, instruments, household goods and other products related to building and
construction. This includes manufacturers, dealers and all others. It's also available to all
genders, too. The primacy of Sims hardware is often customer loyalty and customer retention.

2. Cost and benefit analysis

Benefit Cost

Software updating $1 million

Equipment’s and tools $500,000

Better Marketing management $1 million

Conduct research and background for inclusion in the strategic plan,
including global context and co-operative venture analysis.
Company climate overseas:
Rent: Take Sydney as an example, which has the highest price level in Australia. The selling
price of CBD homes is $105,93 per square metre, and it is $13,250 per square metre for
apartment housing, which is lower than Singapore ($22,767) and Hong Kong ($15,209). The
highest rents are $2,000 a week in Sydney's apartment complexes, while rents are typically
$750 to $1,000 in suburban areas. Depending on location (office facilities provided), office
rentals vary from $600 to $1,000 per person per month. Take warehouses as an example in
suburban Sydney. Warehouses are leased for $10 to $15 per square metre per month,
excluding water and electricity.
Labor: A full-time adult's average weekly wage in Australia is A $1088. Professional and
technical workers and managers' wages are smaller than in Japan, Singapore , Hong Kong
and elsewhere.
1. Qualified and culturally diverse human capital, a significant number of non-English
speakers and a population of Asian languages.
The Others:
2. Established data industry and high penetration of mobile phones (sixth in the world)
3. The level of commercial services and facilities is high, and there is an open and efficient
regulation and financial system. There's a sound legal system.

4. Australia supports and welcomes foreign investment, decreases the threshold for approval
of investment and facilitates foreign investment taxation policies.
5. There are also technological hurdles. The key focus of anti-dumping is on chemical and
light industrial goods, and the requirements for agricultural products and food access are
strict.
6. It is subject to review to form a new company with a registered capital of more than 10
million.

Perform analysis on the data and information collected including; a

financial analysis to determine resource allocation, interpret statistical data
including conduct a trend analysis and undertake a risk analysis that
includes Due Diligence of the business / organisation

Risk Analysis

Identified Risks Risk likelihood Risk severity Risk ranking

Financial issues 2 3 5
Sales falling 2 2 4
Local law issues 2 3 5

Overseas Financial analysis

Costs Estimated Total Costs
Capital $500,000
Operational costs $200,000