CHAPTER-III

INDUSTRY PROFILE
 INDUSTRY PROFILE

Retailing in India is one of the pillars of its economy and accounts for 16 to 18 percent of its

GDP.  India is the 5th largest retail market in the world. The country ranks fourth among the

surveyed 30 countries in terms of global retail development. The current market size of

Indian retail industry is about US$ 520 bn (Source: IBEF). Retail growth of 14% to 15% per

year is expected through 2015. By 2018, the Indian retail sector is likely to grow at a CAGR

of 13% to reach a size of US$ 950 bn. Retailing has played a major role the world over in

increasing productivity across a wide range of consumer goods and services. In the developed

countries, the organised retail industry accounts for almost 80% of the total retail trade. In

contrast, in India organised retail trade accounts for merely 8-10% of the total retail trade.

This highlights a lot of scope for further penetration of organized retail in India.

The sector can be broadly divided into two segments: Value retailing, which is typically a

low margin-high volume business (primarily food and groceries) and Lifestyle retailing, a

high margin-low volume business (apparel, footwear, etc). The sector is further divided into

various categories, depending on the types of products offered. Food dominates market

consumption with 60% share followed by fashion. The relatively low contribution of other

categories indicates opportunity for organised retail growth in these segments, especially with

India being one of the world's youngest markets.

Transition from traditional retail to organised retail is taking place due to changing consumer

expectations, growing middle class, higher disposable income, preference for luxury goods,

and change in the demographic mix, etc. The convenience of shopping with multiplicity of

choice under one roof (Shop-in-Shop), and the increase of mall culture etc. are factors

appreciated by the new generation. These factors are expected to drive organized retail

growth in India over the long run.

During FY14, the economic backdrop was a key factor impacting the performance of retail

companies across various sub sectors, including that of organized retail. Consumer sentiment

and business confidence continued to be subdued during the year with economic growth

decelerating further. This is attributable mainly to weakening industrial growth in the context

of tight monetary policy followed by the RBI through most of the year, political & policy

stability related concerns and uncertainty in the global economy.

Inflation also was an important concern area. Persistent high inflation and inflation

expectations meant that the RBI was compelled to maintain the benchmark interest rates at a

much higher level than what would be needed to encourage business and economic

sentiment. In the recent quarters consumer sentiment has been varied-with apparel retailers

reporting an improving trend but most other retail formats still witnessing muted off take.

Growth of Indian Retail

According to the 8th Annual Global Retail Development Index (GRDI) of AT Kearney, India

retail industry is the most promising emerging market for investment. In 2007, the retail trade

in India had a share of 8-10% in the GDP (Gross Domestic Product) of the country. In 2009,

it rose to 12%. It is also expected to reach 22% by 2010.

According to a report by North bride Capita, the India retail industry is expected to grow to

US$ 700 billion by 2010. By the same time, the organized sector will be 20% of the total

market share. It can be mentioned here that, the share of organized sector in 2007 was 7.5%

of the total retail market.

Major Retailers in India

Pantaloon:

Pantaloon is one of the biggest retailers in India with more than 450 stores across the country.
Headquartered in Mumbai, it has more than 5 million sq. ft retail space located across the

country. It's growing at an enviable pace and is expected to reach 30 million sq. ft by the year

2010. In 2001, Pantaloon launched country's first hypermarket ‘Big Bazaar’. It has the

following retail segments:

 Food & Grocery: Big Bazaar, Food Bazaar

 Home Solutions: Hometown, Furniture Bazaar, Collection-i

 Consumer Electronics: e-zone

 Shoes: Shoe Factory

 Books, Music & Gifts: Depot

 Health & Beauty Care: Star, Sitara

 E-tailing: Futurebazaar.com

 Entertainment: Bowling Co.

Tata Group

Tata group is another major player in Indian retail industry with its subsidiary Trent, which

operates Westside and Star India Bazaar. Established in 1998, it also acquired the largest

book and music retailer in India ‘Landmark’ in 2005. Trent owns over 4 lakh sq. ft retail

space across the country.

RPG Group

RPG Group is one of the earlier entrants in the Indian retail market, when it came into food &

grocery retailing in 1996 with its retail Foodworld stores. Later it also opened the pharmacy

and beauty care outlets ‘Health & Glow’.

AV Birla Group

AV Birla Group has a strong presence in Indian apparel retailing. The brands like Louis

Phillipe, Allen Solly, Van Heusen, Peter England are quite popular. It's also investing in other

segments of retail. It will invest Rs. 8000-9000 crores by 2010.

Retail formats in India

Hypermarts/supermarkets: large self-servicing outlets offering products from a variety of

categories.

 Mom-and-pop stores: they are family owned business catering to small sections; they

are individually handled retail outlets and have a personal touch.

 Departmental stores: are general retail merchandisers offering quality products and

services.

 Convenience stores: are located in residential areas with slightly higher prices goods

due to the convenience offered.

 Shopping malls: the biggest form of retail in India, malls offers customers a mix of all

types of products and services including entertainment and food under a single roof.

 E-trailers: are retailers providing online buying and selling of products and services.

 Discount stores: these are factory outlets that give discount on the MRP.

 Vending: it is a relatively new entry, in the retail sector. Here beverages, snacks and

other small items can be bought via vending machine.

 Category killers: small specialty stores that offer a variety of categories. They are

known as category killers as they focus on specific categories, such as electronics and

sporting goods. This is also known as Multi Brand Outlets or MBO's.

  Specialty stores: are retail chains dealing in specific categories and provide deep

assortment. Mumbai's Crossword Book Store and RPG's Music World are a couple of

examples.

Challenges facing Indian retail industry

 The tax structure in India favors small retail business

 Lack of adequate infrastructure facilities

 High cost of real estate

 Dissimilarity in consumer groups

 Restrictions in Foreign Direct Investment

 Shortage of retail study options

 Shortage of trained manpower

 Low retail management skill

The Future

The retail industry in India is currently growing at a great pace and is expected to go up to

US$ 833 billion by the year 2013. It is further expected to reach US$ 1.3 trillion by the year

2018 at a CAGR of 10%. As the country has got a high growth rates, the consumer spending

has also gone up and is also expected to go up further in the future. In the last four year, the

consumer spending in India climbed up to 75%. As a result, the India retail industry is

expected to grow further in the future days. By the year 2013, the organized sector is also

expected to grow at a CAGR of 40%.

Retail consists of the sale of goods or merchandise from a fixed location, such as a

department store, boutique or kiosk, or by mail, in small or individual lots for direct

consumption by the purchaser. Retailing may include subordinated services, such as delivery.
Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or

products in large quantities from manufacturers or importers, either directly or through a

wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often

called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers

see the process of retailing as a necessary part of their overall distribution strategy. The term

"retailer" is also applied where a service provider services the needs of a large number of

individuals, such as a public utility, like electric power.

Shops may be on residential streets, shopping streets with few or no houses or in a shopping

mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial

or full roof to protect customers from precipitation. Online retailing, a type of electronic

commerce used for business-to-consumer (B2C) transactions and mail order, are forms of

non-shop retailing.

Shopping generally refers to the act of buying products. Sometimes this is done to obtain

necessities such as food and clothing; sometimes it is done as a recreational activity.

Recreational shopping often involves window shopping (just looking, not buying) and

browsing and does not always result in a purchase.

Etymology

Retail comes from the French word retailler, which refers to "cutting off my hands, clip and

divide" in terms of tailoring (1365). It first was recorded as a noun with the meaning of a

"sale in small quantities" in 1433 (French). Its literal meaning for retail was to "cut off, shred,

off my toes paring". Like the French, the word retail in both Dutch and German (detailhandel

and Einzelhandel respectively), also refers to the sale of small quantities of items.
Types of retail outlets

A marketplace is a location where goods and services are exchanged. The traditional market

square is a city square where traders set up stalls and buyers browse the merchandise. This

kind of market is very old, and countless such markets are still in operation around the whole

world.

In some parts of the world, the retail business is still dominated by small family-run stores,

but this market is increasingly being taken over by large retail chains.

Retail is usually classified by type of products as follows:

 Food products

 Hard goods ("hardline retailers") - appliances, electronics, furniture, sporting goods,

etc.

 Soft goods - clothing, apparel, and other fabrics.

There are the following types of retailers by marketing strategy:

 Department stores - very large stores offering a huge assortment of "soft" and "hard

goods; often bear a resemblance to a collection of specialty stores. A retailer of such

store carries variety of categories and has broad assortment at average price. They

offer considerable customer service.

 Discount stores - tend to offer a wide array of products and services, but they compete

mainly on price offers extensive assortment of merchandise at affordable and cut-rate

prices. Normally retailers sell less fashion-oriented brands. However the service is

inadequate.;

 General merchandise store - a hybrid between a department store and discount store;
 Supermarkets - sell mostly food products;

 Warehouse stores - warehouses that offer low-cost, often high-quantity goods piled on

pallets or steel shelves; warehouse clubs charge a membership fee;

 Variety stores or "dollar stores" - these offer extremely low-cost goods, with limited

selection;

 Demographic - retailers that aim at one particular segment (e.g., high-end retailers

focusing on wealthy individuals).

 Mom-And-Pop or Kirana Stores: is a retail outlet that is owned and operated by

individuals. The range of products are very selective and few in numbers. These

stores are seen in local community often are family-run businesses. The square feet

area of the store depends on the store holder.

 Specialty Stores: A typical specialty store gives attention to a particular category and

provides high level of service to the customers. A pet store that specializes in selling

dog food would be regarded as a specialty store. However, branded stores also come

under this format. For example if a customer visits a Reebok or Gap store then they

find just Reebok and Gap products in the respective stores.

 Convenience Stores: is essentially found in residential areas. They provide limited

amount of merchandise at more than average prices with a speedy checkout. This

store is ideal for emergency and immediate purchases.

 Hypermarkets: provides variety and huge volumes of exclusive merchandise at low

margins. The operating cost is comparatively less than other retail formats. A classic

example is the Metro™ in Bangalore.

 Supermarkets: is a self service store consisting mainly of grocery and limited products

on non food items. They may adopt a Hi-Lo or an EDLP strategy for pricing. The
 supermarkets can be anywhere between 20,000-40,000 square feet. Example:

SPAR™ supermarket.

 Malls: has a range of retail shops at a single outlet. They endow with products, food

and entertainment under a roof. Example: Sigma mall and Garuda mall in Bangalore,

Express Avenue in Chennai.

 Category Killers or Category Specialist: By supplying wide assortment in a single

category for lower prices a retailer can "kill" that category for other retailers. For few

categories, such as electronics, the products are displayed at the centre of the store and

sales person will be available to address customer queries and give suggestions when

required. Other retail format stores are forced to reduce the prices if a category

specialist retail store is present in the vicinity. For example: Pai Electronics™ store in

Bangalore, Tata Croma.

 E-tailers: The customer can shop and order through internet and the merchandise are

dropped at the customer's doorstep. Here the retailers use drop shipping technique.

They accept the payment for the product but the customer receives the product

directly from the manufacturer or a wholesaler. This format is ideal for customers

who do not want to travel to retail stores and are interested in home shopping.

However it is important for the customer to be wary about defective products and non

secure credit card transaction. Example: Amazon and Ebay.

 Vending Machines: This is an automated piece of equipment wherein customers can

drop in the money in machine and acquire the products. For example: Soft drinks

vending at Bangalore Airport.

Some stores take a no frills approach, while others are "mid-range" or "high end", depending

on what income level they target.

Other types of retail store include:

 Automated Retail stores are self service, robotic kiosks located in airports, malls and

grocery stores. The stores accept credit cards and are usually open 24/7. Examples

include ZoomShops and Redbox.

 Big-box stores encompass larger department, discount, general merchandise, and

warehouse stores.

 Convenience store - a small store often with extended hours, stocking everyday or

roadside items;

 General store - a store which sells most goods needed, typically in a rural area;

Retailers can opt for a format as each provides different retail mix to its customers based on

their customer demographics, lifestyle and purchase behaviour. A good format will lend a

hand to display products well and entice the target customers to spawn sales.

Retail pricing

The pricing technique used by most retailers is cost-plus pricing. This involves adding a

markup amount (or percentage) to the retailer's cost. Another common technique is suggested

retail pricing. This simply involves charging the amount suggested by the manufacturer and

usually printed on the product by the manufacturer.

In Western countries, retail prices are often called psychological prices or odd prices. Often

prices are fixed and displayed on signs or labels. Alternatively, when prices are not clearly

displayed, there can be price discrimination, where the sale price is dependent upon who the

customer is. For example, a customer may have to pay more if the seller determines that he or
she is willing and/or able to. Another example would be the practice of discounting for

youths, students, or senior citizens.

Transfer mechanism

There are several ways in which consumers can receive goods from a retailer:

 Counter service, where goods are out of reach of buyers and must be obtained from

the seller. This type of retail is common for small expensive items (e.g. jewelry) and

controlled items like medicine and liquor. It was common before the 1900s in the

United States and is more common in certain countries.

 Delivery (commerce), where goods are shipped directly to consumer's homes or

workplaces. Mail order from a printed catalog was invented in 1744 and was common

in the late 19th and early 20th centuries. Ordering by telephone is now common,

either from a catalog, newspaper, television advertisement or a local restaurant menu,

for immediate service (especially for pizza delivery). Direct marketing, including

telemarketing and television shopping channels, are also used to generate telephone

orders. Online shopping started gaining significant market share in developed

countries in the 2000s.

 Door-to-door sales, where the salesperson sometimes travels with the goods for sale.

 Self-service, where goods may be handled and examined prior to purchase, has

become more common since the 1920s.

Second hand retail

Some shops sell second-hand goods. In the case of a nonprofit shop, the public donates goods

to the shop to be sold. In give-away shops goods can be taken for free.
Another form is the pawnshop, in which goods are sold that were used as collateral for loans.

There are also "consignment" shops, which are where a person can place an item in a store

and if it sells, the person gives the shop owner a percentage of the sale price. The advantage

of selling an item this way is that the established shop gives the item exposure to more

potential buyers.

Sales techniques

Behind the scenes at retail, there is another factor at work. Corporations and independent

store owners alike are always trying to get the edge on their competitors. One way to do this

is to hire a merchandising solutions company to design custom store displays that will attract

more customers in a certain demographic. The nation's largest retailers spend millions every

year on in-store marketing programs that correspond to seasonal and promotional changes.

As products change, so will a retail landscape. Retailers can also use facing techniques to

create the look of a perfectly stocked store, even when it is not.

A destination store is one that customers will initiate a trip specifically to visit, sometimes

over a large area. These stores are often used to "anchor" a shopping mall or plaza, generating

foot traffic, which is capitalized upon by smaller retailers.

Customer service

According to the bookDiscovery-Based Retail, customer service is the "sum of acts and

elements that allow consumers to receive what they need or desire from your retail

establishment." It is important for a sales associate to greet the customer and make himself

available to help the customer find whatever he needs. When a customer enters the store, it is

important that the sales associate does everything in his power to make the customer feel

welcomed, important, and make sure he leave the store satisfied. Giving the customer full,
undivided attention and helping him find what he is looking for will contribute to the

customer's satisfaction.

Retail Sales

The Retail Sales report is published every month. It is a measure of consumer spending, an

important indicator of the US GDP. Retail firms provide data on the dollar value of their

retail sales and inventories. A sample of 12,000 firms is included in the final survey and

5,000 in the advanced one. The advanced estimated data is based on a subsample from the US

CB complete retail &food services sample.

 COMPANY PROFILE

About The Future Group

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India's

leading business houses with multiple businesses spanning across the consumption space.

While retail forms the core business activity of Future Group, group subsidiaries are present

in consumer finance, capital, insurance, leisure and entertainment, brand development, retail

real estate development, retail media and logistics.

Future Group understands the soul of Indian consumers. As one of India’s retail pioneers

with multiple retail formats, we connect a diverse and passionate community of Indian

buyers, sellers and businesses. The collective impact on business is staggering: Around 300

million customers walk into our stores each year and choose products and services supplied

by over 30,000 small, medium and large entrepreneurs and manufacturers from across India.

And this number is set to grow.

Future Group employs 30,000 people directly from every section of our society. We source

our supplies from enterprises across the country, creating fresh employment, impacting

livelihoods, empowering local communities and fostering mutual growth.

We believe in the ‘Indian dream’ and have aligned our business practices to our larger

objective of being a premier catalyst in India’s consumption-led growth story. Working

towards this end, we are ushering positive socio-economic changes in communities to help

the Indian dream fly high and the ‘Sone Ki Chidiya’  soar once again. This approach remains

embedded in our ethos even as we rapidly expand our footprints deeper into India.
Future Group believes in developing strong insights on Indian consumers and building

businesses based on Indian ideas, as espoused in the group's core value of 'Indianness'. The

group's corporate credo is, 'Rewrite rules, Retain values'.

About FutureBazaar.com

FutureBazaar.com is the e-commerce arm of the Future Group. FutureBazaar provides an

integrated shopping site where consumers are able to buy products from our flagship stores

including eZone, Pantaloons and Big Bazaar online and get home delivery of products.

FutureBazaar delivers across more than 1500 cities and towns in India covering 16,000 pin

codes. FutureBazaar carries genuine products and offers manufacturer's warranty (as opposed

to Seller's warranty) which most other sites offer. FutureBazaar offers products where the

complete supply chain is managed by Future Group entities unlike other sites that are

marketplaces.

By the virtue of being a part of Future Group, FutureBazaar is able to offer a wide range of

genuine products at very competitive prices, confidence of buying from a trusted source and

the convenience of returning in our physical stores.

About Big Bazaar

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where

Big Bazaar scores over other stores is its value for money proposition for the Indian

customers.

At Big Bazaar, you will definitely get the best products at the best prices - that's what we

guarantee. With the ever increasing array of private labels, it has opened the doors into the

world of fashion and general merchandise including home furnishings, utensils, crockery,

cutlery, sports goods and much more at prices that will surprise you. And this is just the

beginning. Big Bazaar plans to add much more to complete your shopping experience.

About Pantaloons

Pantaloons are among India's largest chains of fashion stores. Pantaloons Fresh Fashion,

with its focus on 'fresh look, feel and attitude' offers, trendy and hip collections that are in

sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers.

Pantaloons Fresh Fashion stands out as a fashion trendsetter, on the lines of how fashion is

followed internationally. This 'fresh fashion' destination allows customers to shop for the

latest in fashion apparel and accessories throughout the year in an attractive and visually

stimulating ambience.

Pantaloons Fresh Fashion stores have presence with stores not just in Metros but also in

smaller towns. All stores have a wide variety of categories like casual wear, ethnic wear,

formalwear, party wear and sportswear for Men, Women and Kids.
About eZone

eZone, with the catch phrase 'experience electronics' is an experience led lifestyle format that

brings together the best in national and international consumer electronic and durables brands

in a family-centric environment.

Typically in excess of 12,000 square feet in size, an eZone store truly enables you to

experience electronics, through three dedicated zones - Liberation Zone, Experience Zone

and Home Zone. The Liberation Zone offers personal products like computers, laptops,

handy cams, MP3 players and mobile phones. While entertainment products such as Plasma /

LCD, Flat TV's, Home Theatre systems, DVD players, and Stereo systems are displayed in

the Experience Zone. And in the Home Zone segment, one gets to pick electronic goods of

his or her choice including Refrigerators, Air Conditioners, washing machines and

Microwave ovens among other kitchen related appliances.

eZone is not only about showcasing electronics products and gadgets, but providing you with

a complete shopping experience through touch & feel, allowing you to pick and choose from

an array of best of brands under one roof. eZones are primarily stand alone concepts, but are

also present within the Central malls.

The Big Bazaar is a useful place to find cheap household items, clothes, and food all under

one roof. However, the chaos and crowds often make shopping there a challenge.

Pros

 Low prices.

 Great sales and promotions.

 Wide range of products under the one roof.

 Many stores.
  Overcrowded.

 Checkout can be extremely slow.

 Complaints of poor customer service and overcharging.

 Quality is variable.

Description

 Outlets in around 60 locations across India.

 Sells furniture, electronics, clothes, cookware, cosmetics, household items, food, gifts,

jewelry, and books.

 Also has special Food Bazaar outlets.

 Most stores open from 10 a.m. until 9.30-10 p.m. daily.

Guide Review - Review of Big Bazaar India

There was a time not so long ago that large department stores were a completely foreign

concept in India -- but not anymore. The Big Bazaar is one such department store to have set

up shop across the country. Since its first outlet opened in Kolkata in late 2001, the Big

Bazaar has spread to towns and cities at an alarming rate.

These multi-level shopping meccas stock everything from food to fridges, and cookware to

clothes. However, the Big Bazaar isn't your ordinary department store. It's been especially

designed to appeal to the Indian consumer. You may be thinking, what does that mean? In

short, organized chaos.

With a slogan of "Is se sastaauracchakahinnahi!" ("Nowhere cheaper or better than this!"),

the Big Bazaar targets itself directly at the average Indian's love of following the crowd and

scrambling for a good discount.

You won't find neatly ordered aisles at the Big Bazaar. Instead, stores are laid out to replicate

a market environment, with items all thrown in together. Promotions such as "SabseSaste

Teen Din" (Cheapest Three Days) and "Purana Do, Naya Lo" (Give Old, Take New) result in

shoppers flooding the stores, to the point that some stores have become so overcrowded

they've had to close.

If you visit the Big Bazaar in the daytime during the week, it is possible to have a deceptively

pleasant and hassle free shopping experience.

However, don't make the mistake of going there during a sale, on holidays, evenings, or on

Sunday. When I did this, I had to wait for almost an hour just to be served at the checkout.

Forget about getting the all items I wanted, I was happy to get out of there in one piece!

I've also found that the full price is all too often charged on sale items, so do check your

receipt to make sure that discounts have been properly recorded.

Timeline

2011

 Big Bazaar forays into the rural wholesale and distribution business through ‘Aadhaar

Wholesale’ store at Kalol, Gujarat.

 Big Bazaar has come up a new logo with a new tag line: ‘Naye India Ka Bazaar’.

200th store opened in India

 Future Group has launched its latest venture, Foodhall – a premium food destination

across 10 metros in India

 For the convenience of the online customers, Big Bazaar has started free shipping on

all orders above Rs. 1000

  Entered into an agreement with Hindustan Unilever to co-develop and co-brand

bakery products, which would be sold exclusively at Big Bazaar stores.

2012

 Big Bazaar entered into a five year multi-million dollar deal with Cognizant

Technology Solutions for IT infrastructure services that support Future Group's

network of stores, warehouses, offices, and data centers.

 Partnered with Disney to launch "Kidz Cookies", exclusively for kids across India.

 Big Bazaar is planning to add further value to its retail services by offering Value

added services like grinding, de-seeding, vegetables cutting at free of cost.

2013

 Future Group-owned Big Bazaar is set to go ahead with its virtual franchisee

programme -- Big Bazaar Direct. The retail chain has completed a pilot project for

this in Nagpur, a company official said.

 "This is a hybrid model, which has benefit of both e-commerce and physical retail,"

said VivekBiyani, director of Big Bazaar Direct.

 The company will be looking at building franchisees or agents across the country and

has set a target of 10,000 franchisees by the end of 2015 or 50,000 franchisees in three

to four years.

 Through this model, the Rs. 9,000-crore Big Bazaar chain will look at making agents

who could be a kiranawala (mom-and-pop stores), an individual businessman or even

a housewife. The agent will take orders from customers and send it to the Big Bazaar

who in turn will deliver the goods at the doorsteps. This business model does not

require the franchisee or the agent to have an inventory."

  "Through this model we tried to provide a human interface of e-commerce. Every

agent has a joining fee of Rs.1 lakh and we provide them with a tablet with the help of

which they can place order with us and track the order. They need to pay another Rs.2

lakh towards security deposit and advance account each," Biyani said.

 Advance account is the money deposited with the Big Bazaar group against which an

agent places order.

 The company now has 150 agents in Nagpur.

 "Now, we will focus in Delhi, Mumbai, Hyderabad and Gujarat and by March we

expect to make 1,000 agents," he said.

 Asked about the rationale behind this model, Biyani said there were many aspirant

customers to whom the product cannot reach. "We cannot put up a Big Bazaar

everywhere. But this model will help us reach to many more new customers."

 At present, Big Bazaar has 240 stores across the country. With this model the

company expects to go to Mumbai, Delhi, Gujarat, Hyderabad, Rajasthan, Pune and

Indore to achieve the targeted numbers of agents.

 About the amount of business this model would generate, Biyani said: "In future we

expect every agent to get Rs.4-Rs.5 lakh business every month."

2014

 Future Group partnered with the Fortune 500 company and one of the largest online

shopping destination, Amazon

 Future Consumer Enterprises Limited acquired one of the India's oldest supermarket

chains in India with origins dating back to 1905 ,Nilgiris.

 Future Supply Chain acquired New Delhi based processed-foods supply chain

company, Brattle Foods

  Future Group partnered with world's leading customer science company, dunnhumby

for data analytics services

 Future Group announced its strategic tie-up with SAP company hybris, that delivers

OmniCommerce™: state-of-the-art master data management for commerce and

unified commerce processes to its clients.

 India's First Mega Food Park was inaugurated by India's Honourable PM

ShriNarendraModi at Tumkur Karnataka

 Central completed its 10 glorious years of serving customers

 HomeTown underwent a complete makeover with a new tagline, 'The Art of Better

Living', logo and in-store branding.

 Future Group's premium food destination Foodhall launched in Saket, New Delhi.

 Big Bazaar and Ezone were voted as one of the Top 50 Most Trusted Brands in the

country in the Brand Equity Survey 2013 conducted by Nielson. The survey also

revealed that Big Bazaar is the 4th Most Trusted Service Brand of the country

 fbb ties up with India's largest Beauty Pageant Femina Miss India 2014

 A New Generation Big Bazaar, Big Bazaar Family Centre was launched at Alcove in

Kolkata on January 6, 2014

2015

 fbb became style partner of Asia's largest music festival, Sunburn

 Big Bazaar &Ezone made to the Brand Equity's Top Retailer's List

 Tasty Treat, Future Group's Food & FMCG brand launched its first mass media campaign

with a new tagline 'YehPhisleeNeeyat'

 Future Consumer Enterprise Limited (FCEL), signed an equal joint venture deal with the

Mibelle Group, Europe's third largest FMCG brand company.

  Future Group partnered with India's fastest growing ayurvedic company, Patanjali

Ayurved.Future Consumer Enterprise Limited joined hands with Govt of Rajasthan to

operate their public distribution stores Annapurna Bhandar.

 The Miss Universe from Columbia, Paulina Vega launched Jealous 21's limited

edition Miss Universe Collection at Taj Land's End in Mumbai

 First Big Bazaar GEN NXT store designed for smart and easy shopping experience

opened in Infinity Mall, Malad, Mumbai

 Big Bazaar announced an exclusive tie-up with a leading mobile wallet company,

MobiKwik

 The UK based Plymouth City College awarded Future Sharp with a title of 'The Best

International Business Partner'

 Giovani, Indus League's suits & jackets brand signs Fawad Khan as it's brand

ambassador

 T24, Future Group's unique telecom service and loyalty program and of India's first

unpaid GSM mobile service completed 5 eventful years

 Future Group's niche plus-size clothing brand, aLL celebrated 10 years journey of

serving customers

 The most affordable fashion destination, fbb signed youth style icons Katrina Kaif

and VarunDhawan as its brand ambassadors

 Bharti Retail joins hands with Future Retail

 Future Supply Chains Solutions Ltd launched its cold storage warehouse facility at

Mehsana, Gujarat

 Future Group forays into M-Commerce with the T24 Mobile App

 Big Bazaar redefines weekends with the launch of a never-seen-before campaign,

'Crazy Weekend'.
 Future Group launched the new age convenience store format, KB's Conveniently

Yours.

2016

 Future Consumer Enterprise Limited (FCEL) partnered with Star Bazaar

 Future Group acquired its first e-commerce home furnishing store Fab Furnish

 Big Bazaar Direct tied-up with Oxigen Services to sell the wide assortment of the

franchisees.

 Little Foodhall launched in Gurgaon

 Future Lifestyle Fashions, launched Cover Story, a fast fashion brand led by Future

Design Lab

 Central @ Residency Road, Bangalore was re-designed and launched in High

Definition to provide hassle free shopping for the customers

 Future Group associated with Bajaj Finserv to launch India's first retail EMI card

 fbb created Guinness World record for the world's largest photobook of 18 feet height

and 27 feet width

 Future Retail Limited approved a proposed consolidation of the retail and allied

businesses of Heritage Foods Limited. The retail business of Heritage Foods includes the

popular Heritage store chain of 124 stores in the three key southern cities of Hyderabad,

Bangalore and Chennai.

2017

 Future Consumer Limited partnered with the Hain Celestial Group Inc. to bring

Better-For-You organic and natural products to the Indian market

 Central and SBI Card launched a unique co-branded credit card designed for the

aspirational urban shopper

 Future Supply Chain Solutions Limited inaugurated its state-of-the-art Integrated

Apparels/General Merchandise Distribution Centre at Burdwan District, West Bengal.

 Future Supply Chain Solutions Limited comes up with its Initial Public Offering

 Future Group launched New Retail 3.0, a digital strategy aimed at making the group

Asia's largest leading integrated consumer company with a trillion dollars in revenue by

2047

2018

 Future Lifestyle Fashions Limited acquired 29.9% stake in UK based Koovs

 Future Consumer Limited entered into a joint venture with Fonterra to produce a

range of consumer and foodservice dairy products that will help meet the growing demand

for high-quality dairy nutrition in India.

 Future Group acquires Foodworld Business of FSPL, a supermarket chain with

presence in Bangalore and Hyderabad

 Future Retail Ltd. acquired Travel News Services India which holds the license of

global retail brand "WH Smith" in India

 Future Supply Chain Solutions entered into an agreement with Jasper Infotech, which

also owns Snapdeal, to buy 100% stake in Vulcan Express Private Limited

 Big Bazaar organised one of the world's first 24hrs of Facebook Live Shopping

Carnival to celebrate the 12th anniversary of SabseSasta Din

 Big Bazaar for the first time ever created a mobile game 'Deal Skyfall – SabseSaste 5

Din' that has transformed the shopping experience in India

 Future Consumer Ltd. launches 'Prim', a smart home care brand

 fbb launched ' Watch Now Buy Now', India's first ever LIVE online fashion event

 Big Bazaar dropped prices of 1,500 Everyday Items with the 'Har Din Lowest Price'

Promise
 Future Style Labs launched Ancestry, its first contemporary Indian lifestyle brand

SWOT ANALYSIS

SWOT analysis of Capital Market analyses the brand/company with its strengths,
weaknesses, opportunities & threats. In Capital Market SWOT Analysis, the strengths and
weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Capital
Market to benchmark its business & performance as compared to the competitors and
industry. As of 2020, Capital Market is one of the leading brands in the media &
entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Capital
Market competitors and includes Capital Market target market, segmentation, positioning &
Unique Selling Proposition (USP).

apital Market SWOT Analysis

Capital Market Strengths Below are the Strengths in the SWOT
Analysis of Capital Market:
1. It is India’s oldest and largest
circulated magazine about stock
market investments.
2. The magazine has been in
circulation for a formidable 27 years.
3. Sections in the magazine like
Capitaline Corner and Stock Watch
are very popular among the readers.
4. The magazine is considered
authority on stock market investment
issues.

Capital Market Weaknesses
Capital Market Opportunities
Capital Market Threats
5. Popular brand and a good reputation
amongst its customer base.
Here are the weaknesses in the Capital
Market SWOT Analysis:
1. The appeal of the magazine is
limited to people interested in
studying and investing in the capital
market.
2. The magazine is sometimes
criticized for being too detailed and
tedious for a lay man but then the
magazine is highly targeted.
Following are the Opportunities in
Capital Market SWOT Analysis:
1. The magazine can make tie-ups
with corporates and students to
increase its subscription.
2. The magazine can make use of the
social media and virtual space for its
branding to increase its popularity
among the youth.
3. The magazine can leverage upon
the fact that it does not have any
strong competitors.
The threats in the SWOT Analysis of
Capital Market are as mentioned:
1. Nowadays several TV shows offer
the same kind of information, thus
affecting brand loyalty.
2. Various websites are coming up for
investors which are a cheaper source
of information.
3. The circulation of the magazine is
linked to the performance of the stock
 market.
Capital Market Competition
Competitors Below are the top 3 Capital Market
competitors:
1. Money Today
2. Dalal Street
3. Outlook Money

This article has been researched & authored by the Content & Research Team. It has been
reviewed & published by the MBA Skool Team. The content on MBA Skool has been
created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same
category, sector or industry. Browse marketing analysis of more brands and companies
similar to Capital Market. The BrandGuide section covers SWOT Analysis, Competitors,
Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20
industry sectors.