Introduction to Apparel

Lecture # 1
Industry
By
Khurram Iftikhar
 Garments Manufacturing 2

Garments Manufacturing
is an assembly oriented
activity with a great range
of raw material, products
types, production volume,
supply chains and
associative technologies.
 Garment / Apparel / Clothing 3

Definition
“Any object which can be used to wear is termed as
garment / apparel / clothing” (e.g. pants, shirt and
sweater, etc.)
Another definition is “The 3-dimensional shape of
cloth which is used to cover the body”.
 Difference between Garments and Apparel 4

Garments are a part of

apparel, whereas apparel
is a broad terminology.
For instance, shoes and
hats are also included in
apparel.
 Types of Garments 5

On the basis of wearing On the basis of Fashion

• Tops • Staple products
• Bottoms • Semi-styled products
• Undergarments • Styled products
On the basis of • Fashioned products
silhouette / shape
• Fitted garment
• Loose garment
Types of Garments 6

Top
Fitted
&
Garment
Bottom
Types of Garments 7

Loose Staple
Garment Garment
Types of Garments 8

Fashioned Style
Garments Garment
 Global Apparel Industry 9

• During the last decade, the apparel industry is shifting

towards Asia.
• According to World Trade Organization, China, Hong Kong,
Bangladesh, India and Turkey are the biggest clothing
exporters in the world.
• Pakistan is the 11th biggest clothing exporter in the world.
• Clothing exports of Bangladesh are four times higher than
the clothing exports of Pakistan.
 10

Levels of Global
Apparel
Industry.
Structure of Apparel Industry 11
 Structure of Apparel Industry 12

Over a period of time, Apparel Industry

experienced dramatic growth and new
technologies provided manufacturers with the
ability to respond quickly to change.
 Structure of Apparel Industry 13

The position, responsibilities and authority of the

apparel merchandiser evolved as apparel
companies made the transition from the
traditional focus on production efficiency to
more focus on changing consumer needs.
 Structure of Apparel Industry 14

This evolution took place over 40 years and

involved five distinct structural changes in the
typical apparel organization.
Stage 1 15

The structure represents

the immediate post
World War II era.
Stage 2 16

• In the early 1960s,

brand recognition
became very
important.
• The concept of
marketing was
embrace in by the
apparel industry.
Stage 3 17

• In late 60s
Stage 4 18

• In late 70s
and 80s
Stage 5 19
20