Marketing Timeline
Date Timeline
2/26 Make the graphics
2/26 We will post on our social media, Facebook
groups (2021-2024), and GVSU Parent’s Page
● We need a graphic and a caption
Caption: “Hey Lakers! If you’re interested in
connecting with potential employers virtually
make sure you register for “World of Work”
When: 3/11/21 from 11:30-12:45pm EST
Where: Zoom! (link will be emailed to you)
Include the registration link!
2/26 ● We will post on other social media
platforms such as instagram, twitter and
snapchat the graphic and caption
● All students in the class will post on their
own personal instagram stories→
marketing team will do it the most
Who is Responsible?
Lauren/Kyley
During class we will ask everyone to post.
GVSU students Facebook 2021 -
Sandy: 3/1
Kaylie: 3/6→ day before super push
GVSU students Facebook 2022-
Sandy: 3/1
Abby: 2/28
GVSU Facebook students 2023-
Alayna 2/26
Kathryn 3/1
GVSU Parents Facebook Page-
Sandy: 3/1
I will ask Grand Valley chaarg to post on
their instagram page/story
Abby: 2/26
I will ask Grand Valley Delight Ministries
group to post on their instagram
page/story-Abby 2/26
Alayna: Post poster on snapchat/insta story
and ask friends that go to Grand Valley to post
it on their stories as well-add logos of
employers that are coming
Sandy: Post on Facebook pages above
Kaylie: Post poster on snapchat/insta→contact
the tech showcase about posting the event and
reaching out to students interested in computer
science
Kyley: I will have my roommates post about
the different medical employers coming in
their nursing facebook pages and group chats.
I can also have my roommate who is the
president AST send out the link to on their
Facebook page.
 3/1 Marketing emails to student organizations: Hannah
● Ask them to email their members Kaylie→ technology showcase
● Ask them to mention it at a meeting
● Ask them to post on their social media
(with our templates)
Template below
We will need graphics for them to post

3/1 Email the Career Center about: Kyley

● Post event graphic on Laker Link,
Facebook, Instagram, and LinkedIn
● We will provide a graphic and caption?
● Email Career Center about FOAP for
Copying Center
● Get posters approved by Kristie

3/2 ● Pick up fliers from Copying Center Livia

● Get the fliers approved by the Promotions
office
● Post fliers around campus

3/1 ● Email with promotions office about Kyley

putting up digital slides for aker Hub (the
2nd or 3rd- 10th of march)

3/2 ● Email graphics to HTM240 Kyley will email the class

● Inform HTM240 students that they will
post on any social media platform at least
2 times before the event.
Last names A-L: Post anytime on Thursday,
March 4th and Monday, March 8th before
5pm
Last names M-Z: Post anytime on Friday,
March 5th and Tuesday, March 9th before 5
pm
Posting a third or fourth time? - Post anytime
on Saturday, March 6th, Sunday, March 7th, or
Monday March, 8th (include a last chance for
these days. Before 5 pm

March Take screenshots during the event and post on Who will be responsible for taking
11 Instagram screenshots: Kathryn
 Student Organizations to Reach Out to

Area of Interest Employers Emails

Student Orgs &
Contact Information

Business CED / AllPhase ● American Marketing Association

TGG Solutions ○ amagvsu@gmail.com
EMAILS SENT ON Grand Rapids YMCA ● Collegiate Entrepreneurs' Organization
3/4 Cintas ○ gvsuceoclub@gmail.com
SpartanNash ● Delta Sigma Pi
Lake Michigan Credit Union ○ dsp@mail.gvsu.edu
Hello West Michigan* ● Economics Club of Grand Valley
Open Systems Technology* ○ econclub@mail.gvsu.edu
● Enterprise Systems Student Union (ESSU)
○ gvsu.essu@gmail.com
● Institute of Internal Auditors (IIA)
○ Faculty Advisor Email -
cannond@gvsu.edu
● Institute of Management Accountants (IMA)
○ Faculty Advisor Email -
centersd@gvsu.edu;
sergeana@gvsu.edu
● Phi Chi Theta
○ Pctheta@mail.gvsu.edu
● Professional Sales Association (PSA)
○ Grandvalleypsa@gmail.com
● Seidman Investment Portfolio Organization
(IPO)
○ invest@mail.gvsu.edu
● Seidman Supply Chain Management
Association (SSCMA)
○ sscma@gvsu.edu
● Society For Human Resource Management
(SHRM)
○ gvsushrm@gmail.com
● Women In Business (WIB)
○ Faculty Advisor Email -
sanchezc@gvsu.edu

Public, Nonprofit, and Bronson Healthcare ● Ccps - International Student Group

Health Administration Hello West Michigan* ○ Mark Hoffman Fa -
Hoffmanm@Gvsu.Edu
EMAILS SENT ON ● Association Of Fundraising Professionals
3/4 ○ Michelle Wooddell Fa -
Wooddelm@Gvsu.Edu
 ● Students Leaving A Mark
○ Quincy Williams FA -
williamq@gvsu.edu

Psychology Pine Rest Christian Mental ● Psi Chi

Health Services ○ willitod@gvsu.edu;
EMAILS SENT ON aldrichn@gvsu.edu;
3/4 GVSUpsichi@gmail.com
● Psych Club
○ psychclubgvsu@gmail.com

Computing and Open Systems Technology* Look @ engineering

Information System
● CIS Computing Club
EMAILS SENT ON ○ schymikg@gvsu.edu;
3/4 ● Women in Computing Group
○ wic@mail.gvsu.edu;
dujie@gvsu.edu
● GVSU Hackers Analyzing Threats (HAT)
○ vijay_bhuse@gvsu.edu
● Grand Valley Competitive Programming
Club (CPC)
○ woodriir@gvsu.edu

Potential Email Template for Student Organizations

Hello ORG,

The Career Center is hosting a World of Work (W.O.W.) Event and we are inviting your
members to participate! W.O.W. is an annual event that connects students with Michigan
employers. It is a great networking opportunity that allows students to make connections and
learn about what it may be like to work for these employers in the future.

Insert the industry below based on the organization we are reaching out to.

To advertise this opportunity to your members, we would love for you to:
● Email your organization about the event
● Mention the event at a meeting
● Post the attached graphic on your social media accounts (Instagram, Facebook, Twitter,
etc.) and tag @gvsucareers

Date: March 11, 2021

Time: 11:30am - 12:45pm
Where: Zoom
Handshake Registration Link
Registration Deadline: March 7, 2021 @ midnight

We look forward to seeing you and your members at W.O.W.!

Thank you so much and please let us know if you have any questions,
The Career Center

ATTACH INSTA GRAPHIC HERE

BUSINESS: We are reaching out to your student organization because your members may be
interested in networking with successful companies from the business industry. These
employers include:
● CED / AllPhase
● TGG Solutions
● Grand Rapids YMCA
● Cintas
● SpartanNash
● Lake Michigan Credit Union
● Hello West Michigan
● Open Systems Technology
● Bronson Healthcare
● Pine Rest Christian Mental Health Services

Public, Nonprofit, and Health Administration: We are reaching out to your student
organization because your members may be interested in networking with successful
companies from the Public, Nonprofit, and Health Administration industry. These employers
include:
● Bronson Healthcare
● Hello West Michigan

Additional employers include:

● CED / AllPhase
● TGG Solutions
● Grand Rapids YMCA
● Cintas
● SpartanNash
● Lake Michigan Credit Union
● Open Systems Technology
● Pine Rest Christian Mental Health Services
Psychology: We are reaching out to your student organization because your members may be
interested in networking with successful companies from the psychology industry. These
employers include:
● Pine Rest Christian Mental Health Services

Additional employers include:

● CED / AllPhase
● TGG Solutions
● Grand Rapids YMCA
● Cintas
● SpartanNash
● Lake Michigan Credit Union
● Open Systems Technology
● Bronson Healthcare
● Hello West Michigan

Engineering: We are reaching out to your student organization because your members may be
interested in networking with successful companies from the engineering industry. These
employers include:
● Open Systems Technology

Additional employers include:

● CED / AllPhase
● TGG Solutions
● Grand Rapids YMCA
● Cintas
● SpartanNash
● Lake Michigan Credit Union
● Bronson Healthcare
● Hello West Michigan
● Pine Rest Christian Mental Health Services

Computing and Information System: We are reaching out to your student organization
because your members may be interested in networking with successful companies from the
computing and information systems industry. These employers include:
● Open Systems Technology

Additional employers include:

● CED / AllPhase
● TGG Solutions
● Grand Rapids YMCA
● Cintas
● SpartanNash
● Lake Michigan Credit Union
● Bronson Healthcare
 ● Hello West Michigan
● Pine Rest Christian Mental Health Services

Could we incentivize student orgs to share all the Career Center posts by saying if they share at
least 3 of them we will enter them in a drawing to win a prize or something?

Event Budget

Budget Actual

50 11x17 Posters $12.00

50 8.5x11 posters $6.00

Laker Hub digital slides $5.00

(1 week)

Total $125 $23.00

Campus Posting Locations (we can post 39 times when we as students post ourselves)
Link to Allendale posting map:
https://www.gvsu.edu/cms4/asset/DF954E3F-A6F2-097A-A46EE78558F02F86/w21-campus-posti
ng.pdf
Link to Pew posting map:
See flier and digital slide below:
Promotional email: See email attachments
Instagram post examples: See email attachments
Instagram caption example: Highlighting the amazing employers that will be at our World of
Work Event! This virtual event will take place on March 11 from 11:30am-12:45pm. You’ll get to
network with these professionals from these great employers and participate in fun activities.
Visit the link in our bio to sign up now.