by Martina Bayers

Nancy Duarte
Presentation Dress Up The
Design Numbers

Content Curation
Structure Communication
& Design Clarity & Design

Leadership
Influence
& Action
Engage Impact

Effective
Delivery
 3

FOCUS ON TYPES OF TYPES OF

STORYTELLING PRESENTATION ANIMATION
Captivate Connect

TO BE
Memorable
Stories has the power …

to attract new clients

to align teams
to engage people
Management
of imagination!
The story?
 Pattern of a story

1 2 3
Relatable Encounters Emerges
and likable Hero roadblocks transformed

Situation Complication Resolution

THE BAD GUY
 THE 5 ELEMENTS OF A STORY …

CHARACTER CONFLICTS

5
SOLUTION TRANSFORMATION MESSAGE
The HERO ?
 …+ 1
PERSONAL
 CLIMAX
Beginning Middle End
CORPORATE ENVIRONMENT
CORPORATE ENVIRONMENT

THE PROGRESS REPORT

THE STRATEGY RECOMMENDATION

THE PRODUCT SALES PRESENTATION

THE JUSTIFICATION OF A DECISION

THE TRAINING PRESENTATION

THE BAD NEWS PRESENTATION

To dress up your numbers
means
presenting important facts
with smart figures
in an elegant way
with true commitment
Make numbers
meaningful!
Show the reality
behind the data.
contextualize
WHAT IS A PITCH?
 WHAT IS A PITCH DECK?
What should be in a Pitch Presentation?

1.Problem
2.Solution
3.Product
4.Market Size
5.Business Model
6.Underlying Magic
7.Competition
8.Better/Different
9.Marketing Plan
10.Team
11.Traction / Milestones

https://slidebean.com/blog/startups-what-is-a-pitch-deck-presentation
Talks and Conferences
To Design a great TED Talk
The story?
 THE 5 ELEMENTS OF A STORY …

CHARACTER CONFLICTS

5
SOLUTION TRANSFORMATION MESSAGE
 …+ 1
PERSONAL
Power
phrase
People don’t buy What you do
they buy Why you do it.
Simon Sinek
If you can dream it, you can do it
 Sell the

BENEFITS
What are the benefits
for your audience?
The variations: How to resonate

What could be What could be New Bliss

What is What is What is

Martin Luther King
SCRIPT
 A conference is a
conversation

You are one-on-one

with your audience,
even if there are more than a hundred
people in front of you!
What is PechaKucha?
PechaKucha’s 20x20 presentation format shows
your 20 chosen images, each for 20 seconds.

400 seconds to tell your story, with visuals guiding the way.

PechaKucha means "chit chat" in Japanese.

This creative outlet began as night time get-togethers in Tokyo in 2003

by two renowned architects.

Three million people have attended PechaKucha events worldwide

martina@yellowideas.com

www.yellowideas.com

Martina Bayers