Price 

(average direct-sale $ per unit) 1.847 1.915 1.871 2.055 1.202 1.762
Discount to Online Retailers 16% 13% 13% 13% 11% 10%
P/Q Rating (1 to 10 stars) 6.5★ 6.6★ 6.4★ 6.9★ 4.0★ 5.4★
Brand Reputation (prior-year image) 73 76 76 81 78 76
Number of Models 2 2 2 3 3 3
Online Retailers 38 40 38 36 40 31
Website Displays ($000s) 2.9 3.19 3.031 2.904 3.478 2.6
Search Engine Advertising ($000s) 5 5.1 6.728 4.437 5.259 4.498
Retailer Recruitment ($ per unit) 117.56 116.45 136.52 120.54 107.69 144.04
Warranty Period (days) 120 120 120 120 120 180
Drone Unit – 35.6 39.5 38.3 40.4 55.6 44.3
Demand 17.2 12.1 14.1 14.9 9.1 15.1
(000s) 52.8 51.6 52.4 55.3 64.7 59.4
Direct (company website) 0.0 0.0 0.0 0.0 0.0 0.0
3rd-Party Retailers 52.8 51.6 52.4 55.3 64.7 59.4
Total Demand 18.9% 18.8% 18.7% 20.1% 23.1% 21.6%
Gained/Lost (due to stockouts) 1.4 -1.5
UAV Drone Units Sold (000s)
Market Share
1.838 1.898 1.855 2.021 1.21 1.758
15% 17% 15% 14% 11% 10%
6.5★ 6.6★ 6.4★ 6.9★ 4.0★ 5.4★
73 76 76 81 78 76
2 2 2 3 3 3
48 52 46 52 53 40
3.1 3.611 3.357 3.598 3.69 2.623
5.6 7.5 7.195 6.34 6.249 4.69
108.25 121.85 115.46 105.00 96.30 153.30
120 120 120 180 120 180
44.1 45.2 44.3 52.1 68.7 50.3
19.4 23.8 19.4 20.2 10.8 18.2
63.5 69.0 63.7 72.3 79.5 68.5
0.0 0.0 0.0 0.0 0.0 0.0
63.5 69.0 63.7 72.3 79.5 68.5
18.7% 20.0% 18.7% 21.0% 23.4% 19.9%

1.814 1.811 1.685 1.81 1.174 1.732

11% 13% 12% 12% 11% 10%
6.5★ 6.6★ 6.4★ 6.9★ 4.0★ 5.4★
73 76 76 81 78 76
2 2 2 3 3 3
27 21 30 28 34 27
1.7 2.23 2.144 1.878 2.24 1.64
2.4 3.39 3.35 3.065 3.565 2.335
100.00 90.91 131.03 107.90 88.03 136.28
90 120 90 90 120 180
24.7 29.3 26.8 33.7 44.9 31.2
5.3 15.4 8.7 12.4 7.1 8.6
 30.0 44.7 35.5 46.1 52.0 39.8
0.0 0.0 0.0 0.0 0.0 0.0
30.0 44.7 35.5 46.1 52.0 39.8
15.4% 21.8% 18.2 22.5% 26.6% 19.4%

1.805 1.805 1.584 1.804 1.173 1.763

10% 15% 8% 9% 11% 10%
6.5★ 6.6★ 6.4★ 6.9★ 4.0★ 5.4★
73 76 76 81 78 76
2 2 2 3 3 3
17 26 20 17 38 30
1.2 2 1.21 1.915 1.026 1.025
1.5 2.249 1.621 2.177 1.686 2.084
100.00 126.92 0.00 195.47 95.00 162.47
90 120 90 90 120 180
14.7 15.0 22.5 21.1 26.0 19.3
5.7 7.8 1.7 5.3 4.0 7.3
20.4 22.8 24.2 26.4 30.0 26.6
0.0 0.0 0.0 0.0 0.0 0.0
20.4 22.8 24.2 26.4 30.0 26.6
17.0% 18.2 20.1% 21.1% 25.0% 21.3%
 2.3 2.35 1.41 1.724
15% 16% 16% 14%
7.0★ 7.3★ 5.2★ 6.0★
65 75 80 81
2 2 3 3
29 41 42 39
4 4 2.2 3.8
5 6 3.4 4.8
123.46 111.94 100.94 119.76
120 120 120 120
24.2 32.1 48.4 46.5
16.2 13.4 21.3 16.7
40.4 45.5 69.7 63.2
0.0 0.0 0.0 0.0
40.4 45.5 69.7 63.2
14.4% 16.5% 24.9% 23.0%
2.1 -1.9

2.3 2.3 1.42 1.706

15% 16% 16% 16%
7.0★ 7.3★ 5.2★ 6.0★
65 75 80 81
2 2 3 3
32 47 51 53
4 4 2.4 4
6 7 4 5.5
126.90 117.65 105.06 124.00
120 120 120 120
29.5 38.6 58.5 54.5
19.7 17.0 25.7 25.0
49.2 55.6 84.2 79.5
0.0 0.0 0.0 0.0
49.2 55.6 84.2 79.5
14.5% 16.1% 24.8% 23.1%

2.2 2.2 1.335 1.525

15% 16% 13% 10%
7.0★ 7.3★ 5.2★ 6.0★
65 75 80 81
2 2 3 3
23 34 30 28
2.5 2.5 1 1
3 3 1.5 1.5
95.24 136.36 68.97 63.83
120 120 90 90
16.5 19.6 38.9 41.4
10.5 8.8 11.6 4.7
 27.0 28.4 50.5 46.1
0.0 0.0 0.0 0.0
27.0 28.4 50.5 46.1
13.9% 13.8% 25.9% 22.5

2.2 2.15 1.33 1.491

15% 16% 12% 10%
7.0★ 7.3★ 5.2★ 6.0★
65 75 80 81
2 2 3 3
18 32 18 19
2.5 2.5 1 1
2 2 1 1
125.00 129.03 52.63 81.08
120 120 60 60
9.7 13.3 23.7 26.0
6.4 6.2 5.7 3.7
16.1 19.5 29.4 29.7
0.0 0.0 0.0 0.0
16.1 19.5 29.4 29.7
13.4% 15.6% 24.5% 23.8%