Professional Documents
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YOKOHAMA
➔Already has a successful technical centre for more than 20 years
➔The Bosch ABS System for motorcycles has already made a success
➔Regional president of chassis system control division has broad experience and strong
network in Japan.
SUZHUO
➔A complete 4-year plan aiming to build up know-how for ABS system in 2007 and create
the same competences of the other regional R&D centres
➔Engineers were highly motivated and productive (could work on several projects at the
same time)
➔In 2007, Chen was appointed as the leader of the engineering team in China with deep
knowledge and could easily engage with the team.
● Analysing the role of Suzhou site and its worth considering for Bosch
to develop ABS
The Strategy of Suzhou development site Goal← to ensure that CC/CN would be
⇒
successful on the market (localization) How: Four-year strategy (2007-2010)
Capabilities for unique differentiations & alignment with headquarter
3.Whether it can become independent when developing and executing local customer
projects?
Structure- Whether and how its structure can support the strategy?
People Practices 1. Whether it has a qualified and long-term leader? (skilled &
familiar with the market)
2. What competences are required to achieve its goal and whether they are sufficient?
3.How it retains talents?
1. Cost Leadership Strategy- Creates new ABS unit through innovation, that had
lowering the cost of production and economic of scale, and this idea can happen in
China car market because of its growth.
2. Differentiation Strategy- Creates an ABS product for minibus that in 2007 had
1-million-unit sale and the top growing car sales because of low price.
3. Innovation Strategy- Using disruptive innovation to develop new ABS unit.
4. Operational Effectiveness Strategy- R&D development focus in Suzhou and start
finding suppliers of materials needed for new product development
SUBMITTED TO
SUBMITTED BY
SARANSH SINGH
ABDULLAH JAMAL
RAHUL BOSE
SUNNY ANAND
SACHIN PATEL
PRAVEEN YADAV
HEMANT SHARMA