PRESENTATION ON FRANCHISING

PROCESS OF ANYTIME FITNESS

PRESENTED BY:
NIDHI SINGH
 Anytime Fitness
• The first Anytime Fitness club opened in Cambridge,
in 2002.
• Co-founders Dave Mortensen and Chuck Runyon 
• Idea- people want convenient and affordable place,
with quality exercise equipment
• Provides a viable business model for franchisees and
affordable fitness options for members.
• Understands importance of convenience
• People want to exercise on their own terms. That s
why Anytime Fitness clubs are open 24/7.
 Continued …
• Membership reciprocity program, (Anywhere Club
Access).
• Integrated use of access software, and surveillance
systems, allow owners to operate safe and secure clubs.
• John McCarthy Industry Visionary of the Year Award by
International Health, Racquet & Sports club Association
for 2009.
• Entrepreneur.com---
– Top 500 Franchises: Anytime Fitness - 43rd
– Fastest Growing Franchises: Anytime Fitness - 12th
• Anytime Fitness is recognized as a top-ranked, low cost
franchise across all industries
 What’s the Investment
• Estimated investment ranges from $43,074-$298,074 USD,
including an initial franchise fee $8,999-19,999 USD.
• Controlling Expenses- Franchise fees are much lower in
comparison to other franchises, it is a flat fee of $419 per
month
– Monthly Lease - real estate experts can help achieve the lowest
possible rate
– Equipment Purchase - Franchise Consultants can work with owners
on choosing the best equipment for the size of club and within
budget
– Insurance- What should you buy? How much should you have?
insurance experts assist with these questions.
– Payroll-  exclusive systems integration allows to run a safe and
secure 24-hour operation with, low payroll costs.
 HOW IT SUPPORTS
• Startup Support-
– Site selection and lease negotiation assistance
– Financing assistance 
– Club layout, design, and construction assistance
– Training on business operations, sales and marketing, and
membership management
• Ongoing Support- At Anytime Fitness the training never
stops
• National Branding and Marketing Support-  Anytime
Fitness has created TV commercials, radio ads, and
informational DVDs, all for national distribution. Anytime
Fitness sponsors a national charitable foundation.
 STEPS TO OWNERSHIP
• Step 1: Are we a good match?
– Why anytime fitness?
– What’s the investment?
– How we support you?
• Step 2: Talk to us- invitation sent to contact one of its
knowledgeable Franchise Sales Representatives
• Step 3: Receive our Franchise Disclosure Document-The
FDD will provide in-depth information about the Anytime
Fitness franchise and its franchisees.
• Step 4: Receive a Franchise Agreement- The Franchise
Agreement, which is a written contract, lists both parties'
obligations and responsibilities.
 Continued …
• Step 5: Decision Time- To officially become an Anytime
Fitness franchisee, you need to sign your Franchise
Agreement and submit an installment of your initial
franchise.
• Step: 6: Attend Training- During your initial training, you
will learn about operational issues, sales techniques, and
marketing strategies & will meet the Anytime Fitness
preferred vendors.
• Step 7: Open Your Club- One of the benefits of being an
Anytime Fitness franchisee, verses being on your own, is
the assistance you will receive regarding general
construction information, club layout, interior etc