Name: Hassan Ali Khan

Class: MBA 1.5(1stSem)

Subject: BRM
Class Activity 1
Date: 22/03/2021

Scenario 1:
To acquire or not to acquire: that is the question
Category of Research:
It is a Basic Research, however the It is classified as a basic research, because
example mentioned (Coca-Cola) is an Applied Research.
Reason:
It is classified as a basic research, because the research done chiefly to enhance
the understanding of such phenomenon .To acquire or not to acquire other firms
that are operating in un-related category of business that is facing several
organizations whether it is risky or not. However, the example is classified as an
applied research, because it has selected a certain organization, a certain
industry, a certain micro-element, and a certain macro-economic element.
Who should conduct this research?
An external team will be more effective to conduct such research, due to that this
problem is a complex one, as there is a possibility that even the most highly
qualified internal research teams are not perceived as "experts" by the staff and
management, and hence their recommendations do not get the consideration
and attention they deserve. However, the external team can draw on a wealth of
experience with different types of organizations that had the same or similar
types of problems, so that enabling them to think in a divergent and convergent
ways to an instant solution.
Scenario 2:
Reasons for absenteeism
Category of Research:
The first statement can fall into a Basic Research however the second statement
can fall into an Applied Research.
Reason:
The first Statement is classified as a basic research, because the research done
chiefly to enhance the understanding of the root causes for absenteeism of
employees that commonly occur in organizations, and how to solve it.
The second statement is classified as an applied research, because the research
done with the intention of applying results of the findings to solve specific
problem currently being experienced in a specific organization.
Scenario 3:
Effects of service recovery on customer satisfaction
Category of Research:
As this research fall in to basic research category because it is knowledge-
specific and is an approach to research that seeks to expand knowledge in a
field of study.
Reason:
This research will generate more knowledge and understanding of this
phenomenon interest, as it will be published in the medical journal which allow
other researchers in the future to build theories based on these research
results.