What is social media?

Social media is a collective term for websites and applications which focus on
communication, community-based input, interaction, content-sharing and collaboration.
Forums, microblogging, social networking, social bookmarking, social curation, and wikis are
among the different types of social media.

Many individuals will use social media to stay in touch and interact with friends and family,
while others use it to communicate with different communities. Many businesses will use
social media as a way to market and promote their products. In addition, business to
consumer (B2C) websites include social components, such as comment fields for users.
Other tools have been created to aid in tracking the number of mentions and brand
perception.

Social media has become larger and more accessible thanks to access to mobile applications,
with some examples of social media including Twitter, Facebook, LinkedIn.

There are some Known Issues With Social Media:

Self-image manipulation: What a user posts about themselves on social media only
represents a small portion of their life. While followers may see someone who's happy and
living it up via their posts on social media in such a way that makes them feel boring or
inadequate by comparison, the truth is that users have the power to completely control
what parts they do and don't want to broadcast on social media to manipulate their own
self-image.

Fake news: Fake news websites promote links to their own totally false news stories on
social media in order to drive traffic to them. Many users have no idea that they're fake in
the first place.

Privacy/Security: Many social media platforms still get hacked from time to time despite
having good security measures in place. Some also don't offer all the privacy options that
users need to keep their information as private as they want them to be.

Key Principles for Social Media Managers:

Social media is about conversations, community, connecting with the audience and building
relationships. It is not just a broadcast channel or a sales and marketing tool.

Authenticity, honesty and open dialogue are key.

Social media not only allows you to hear what people say about you, but enables you to
respond. Listen first, speak second.

Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think
through your efforts before kicking them off.
 What is reputation?

Reputation is the subjective qualitative belief a person has regarding a brand, person,
company, product, or service. Reputation is a belief that is socially transferred from one
person or system to another.

Reputation is best defined as a third-party perception of your, or your brands, character and
attributes. Reputation evolves over time, but it can be engineered. Every time you see an
advertisement or press release about a company it's an attempt to somehow change how
you think of the company's brand.

Reputation is subjective

It’s tempting to think that we control our reputations — that we get to define what people
think of us and how they respond. Although there's a bit of truth to that, the way we
perceive reputation is vastly different than in the past. One slip on social media and we can
be screwed. We control one aspect of our reputation, but holistically, reputation is not just
who we are or what we do; it’s what people think of us. And that is much harder to control.

Reputation is perception

A person or company’s reputation does not depend solely upon what that person or
company does. It depends largely on who's perceiving that reputation. In other words, a
reputation is an opinion.

Reputation can change

Over time, there will be positive and negative reviews that will affect your reputation. One
negative review doesn’t have the be the end all be all for your reputation. Rather, it can be
an opportunity to address the issue, react quickly, and change for the better.

Reputation is qualitative:

Subjective (described above)

Qualitative

We refer to reputation as qualitative because it's an amalgam of feeling, taste, perception,

or hunches that largely can't be described in terms of numbers. Because of these qualitative
aspects of reputation, it can be difficult to pinpoint how to improve or change your
reputation.

Benefits of Building Brand Reputation

Competitive Advantage Higher Sales Increased Profits

Brand Awareness Credibility in the Market Trust amongst the Customers

Customer Loyalty Brand Value and much more

 The impact of social medi on reputation

Today, more than 15 million businesses and organizations have Facebook pages. If you own
a business, you're probably one of these.

Social media is a great way to promote brand awareness and enhance relationships with
consumers. That being said, if it's not executed properly, social media usage can actually
damage your reputation.

Social media is a powerful tool that can help businesses communicate with their markets.
This type of marketing can give your company a high level of advantages, as well as share
several risks. It can take years for companies to build their reputations, however, it takes a
matter of minutes to destroy it. The most common ways social media can take a negative
turn includes:

1-Employees posting inaccurate or offensive content on their personal accounts about the
company.

2-Employees posting content without reviewing its different meanings and intentions.

3-Individuals non-related to the company posting content in a criticizing manner.Social

media.

In business, reputation is everything that defines your company’s image and your influence
on your market. Whether it’s how viewers misinterpreted your content or if it was offensive,
any organization can be put at risk of a reputation crisis4 Ways Social Media Can Ruin
Reputation.

There are 4 ways that social media can ruin reputaton:

Inappropriate Photos Display a Bad Image.

Your Attempt to be Relevant Could Backfire.

Your Words Can Come Back to Haunt You.

Your Personal Profiles Could Leak Onto Your Professional Ones.

The Way You Interact with Others

Your interaction with others will either make or break your online reputation. Interacting
with other people is essential, especially when you’re building your social networks.
Interaction is helpful when you reply to the people who follow you; acknowledging positive
messages, sharing their posts and questions, and replying even to those who vent about
negative experiences. Doing this proves that you care about your fans and customers, even
when they’re having problems.

At the end be wary of what you post on your page and what your employees are posting
about work on their private pages. It could cost you your company's reputation.