POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Polytechnic University of the Philippines

College of Business Administration
Department of Marketing Management

To the Respondents,
Greetings! We are students from Polytechnic University of the Philippines, Mabini
Campus, Sta.Mesa, Manila taking Bachelor of Science in Business Administration major in
Marketing Management. We are currently conducting our research entitled, “The Impact
of Different Types of Mass Media and Social Media on the SPi Global Employees in
Parañaque on their Traveling Behavioral Intentions,” under the subject MARK 4113
Thesis Writing.
We humbly ask your cooperation to answer this questionnaire honestly and
accurately. Rest assured that all your answers will be confidential and for research
purposes only.
Thank you and God Bless!
– The Researchers

Name (optional): Sex: Male Female

Status: Single Age: 18-24 years old 25-31 years old
Married 32-38 years old 39-45 years old
Annulled 46-52 years old 53-60 years old
Separated

Working Status: Regular Salary Range: Below-P 8,000

Probationary Based P 8,001-P15,000
Probationary P 15,001-P30,000
P30,001-P50,000
P50,001-P100,000
P100,001 & UP

Educational Attainment: High School Graduate College Undergraduate

College Graduate Post Graduate

Q1. Please answer your media habits.

Which of How many In what time of the day you usually spend
these times did these activities?
activities did you do
you do in the these Early
Activities Morning
Afternoon
Evening
Morning
past? (please activities in (6:01AM- (6:01PM-
put a check a week? (12:01PM (12:01A
12:00AM 12:00PM
mark for each (daily, -6:00PM) M-
) )
activity that twice/thric 6:00AM)
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
applies to you e a week,
on the space) weekly)

Watch TV
Watch
Film/Movie
Listen to the
radio
Read
newspapers
Read
magazines
Access
Google
Access
yahoo
Facebook
Instagram
Viber
Twitter
Snapchat
YouTube
Play online
games

Q2. Please put a check mark on the space provided on what degree each of the following
types of mass media and social media affects your decision on choosing a destination to
travel.
Extremely Low Extremely High
Classifications
1 2 3 4 5 6 7

A. Mass Media

1. Television

2. Film

3. Magazine

4. Newspaper

5. Radio

6. Brochure

B. Social Media
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
1. Social Networking
Sites (Facebook,
Instagram)
2. Blogs (Tumblr,
Blogger)
3. Collaborative Sites
(Wikipedia, Wikitravel)
4. Content
Communities
(YouTube, Pinterest)
5. Virtual Worlds
(Social Life, World of
Warcraft)

Q2.1 (Mass Media). Please rate from 1 (Extremely Low) to 7 (Extremely High) on how
the different types of mass media may have affected your past travel experience or will
likely to affect your future intention for traveling.
Example:
Mass Media
Traveling Behavioral
Intentions TV Film Magazine Newspaper Radio Brochure

a. Say positive feedbacks

about the destination to my 7 5 3 2 1 3
family and close friends.

Mass Media
Traveling Behavioral
Intentions TV Film Magazine Newspaper Radio Brochure

a. Say positive feedbacks

about the destination to
my family and close
friends.
b. Recommend the
destination to my family
and friends.
c. Continue to revisit the
destination in the future.
d. Willing to make further
visitation in the future.
e. Consider the
destination as my first
choice of traveling.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
f. Visit the destination
even if the traveling
cost is expensive.
g. Willing to spend money
for the destination even
if the price increased.

Q2.2 (Social Media). Please rate from 1 (Extremely Low) to 7 (Extremely High) on how
the different types of social media may have affected your past travel experience or will
likely to affect your future intention for traveling.
Example:
Social Media
Traveling
Behavioral Social
Collaborative Content Virtual
Intentions Networking Blogs
Projects Communities Worlds
Sites
a. Say positive
feedbacks about
the destination to 7 5 3 5 1
my family and
close friends.

Social Media
Traveling
Behavioral Social
Collaborative Content Virtual
Intentions Networking Blogs
Projects Communities Worlds
Sites
a. Say positive
feedbacks
about the
destination to
my family and
close friends.
b. Recommend
the destination
to my family
and friends.
c. Continue to
revisit the
destination in
the future.
d. Willing to make
further visitation
in the future.
e. Consider the
destination as
my first choice
of traveling.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
f. Visit the
destination
even if the
traveling cost is
expensive.
g. Willing to spend
money for the
destination
even if the price
increased.

Thank you for taking part on this survey! God Bless!

APPENDIX A

INSTRUMENT
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

APPENDIX B

CERTIFICATE FROM STATISTICIAN

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

APPENDIX C

CERTIFICATE FROM GRAMMARIAN

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

APPENDIX D

CURRICULUM VITAE
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

BERN AL , MI CH AEL EUG ENE F.

Address: Blk 2, Lot 2 Gladiola St. Ts Cruz Subd., Almanza 2, Las

Piñas City
Contact no.: 09461314589
Email: bernalmichael95@gmail.com

EDUCATIONAL BACKGROUND

TERTIARY: Polytechnic University of the Philippines

Sta. Mesa, Manila
Bachelor of Science in Business Administration
Major in Marketing Management
2015 – 2019

SECONDARY: TS Cruz High School

Camia St. TS Cruz subd., Almanza II, Las Piñas City
2011 – 2015

PRIMARY: Almanza Elementary School - TS Cryz Annex

Ilang- Ilang St., TS Cruz subd., Almanza II, Las Piñas City
2005 – 2011

PERSONAL INFORMATION

Age : 20
Date of birth : November 19, 1998
Place of Birth : Bacoor, Cavite
Civil Status : Single
Religion : Roman Catholic
Sex : Male
Language : Tagalog/English

STUDENT AFFILIATION

Junior Marketing Executives

Member, Polytechnic University of the Philippines, 2015 – Present
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

C AB ANB AN, ANCH ELLE D .

Address: Block 13 Lot 38 Phase 2 Area 3, Dagat-dagatan, Longos,

Malabon City
Contact No.: +639177375570
E-mail: anchelle.cabanban@gmail.com

EDUCATIONAL BACKGROUND

TERTIARY: Polytechnic University of the Philippines

Sta. Mesa, Manila
Bachelor of Science in Business Administration
Major in Marketing Management
2015 – 2019

SECONDARY: Longos National High School

Maya-maya Street, Kaunlaran Village, Longos,
Malabon City
2011 – 2015

PRIMARY: Imelda Elementary School

Larangay Street, Kaunlaran Village, Longos,
Malabon City
2005 – 2011

PERSONAL INFORMATION
Age : 20
Date of birth : September 27, 1998
Place of Birth : Tondo, Manila
Civil Status : Single
Religion : Roman Catholic
Sex : Female
Language : Tagalog/English

STUDENT AFFILIATION
Junior Marketing Executives
Member, Polytechnic University of the Philippines, 2015 – Present
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

CARPIZO, ALEXANDRA V
Address: 1146 Pax St., Quiapo, Manila
Contact No.: 09199331271
E-mail: xancrpz@gmail.com

EDUCATIONAL BACKGROUND
TERTIARY: Polytechnic University of the Philippines
Sta. Mesa, Manila
Bachelor of Science in Business Administration
Major in Marketing Management
2015 – 2019

SECONDARY: Victorino Mapa High School

San Rafael St., San Miguel Manila. Special Science Class
2011 – 2015

PRIMARY: Apolinario Mabini Elementary School

Severino St., Quiapo. Manila
2005 – 2011

PERSONAL INFORMATION

Age : 19
Date of Birth : May 15, 1999
Place of Birth : Manila
Civil Status : Single
Religion : Catholic
Sex : Female
Language : Tagalog/ English

STUDENT AFFILIATION
Junior Marketing Executives
Member, Polytechnic University of the Philippines, 2015 – Present
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

DELA CRUZ, JONALYN R.

Address: 750 Int.29 J. Planas St. Gagalangin Tondo, Manila

Contact no.: 09273306145
Email: delacruzjonalyn18@yahoo.com

EDUCATIONAL BACKGROUND

TERTIARY: Polytechnic University of the Philippines

Sta. Mesa, Manila
Bachelor of Science in Business Administration
Major in Marketing Management
2015 – 2019

SECONDARY: Lakan Dula High School

2252 Juan Luna St. Tondo, Manila
2011 – 2015

PRIMARY: Lakandula Elementary School

154 Solis St. Tondo, Manila
2005 – 2011

PERSONAL INFORMATION

Age : 19
Date of Birth : June 18, 1999
Place of Birth : Quezon City
Civil Status : Single
Religion : Roman Catholic
Sex : Female
Language : Tagalog/English

STUDENT AFFILIATION

Junior Marketing Executives

Member, Polytechnic University of the Philippines, 2015 – Present
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

IBERA, DELMAS A.

Address: #12-F, 2nd West Crame, San Juan City

Contact No.: 09168581537
E-mail: delmasibera72@gmail.com

EDUCATIONAL BACKGROUND

TERTIARY: Polytechnic University of the Philippines

Sta. Mesa, Manila
Bachelor of Science in Business Administration
Major in Marketing Management
2015 – 2019

SECONDARY: Sinait National High School

Brgy. Ricudo, Sinait, Ilocos Sur
2011 – 2015

PRIMARY: Sinait West Central School

Brgy. Macabiag, Sinait, Ilocos Sur
2005 – 2011

PERSONAL INFORMATION

Age : 19
Date of Birth : May 20, 1999
Place of Birth : Sinait, Ilocos Sur
Civil Status : Single
Religion : Aglipayan
Sex : Male
Language : Tagalog/English

STUDENT AFFILIATION

Executive Committee under Office of the Advertising and Public

Relations
PUP Junior Marketing Executives
Polytechnic University of the Philippines Main Campus
June 2017 – October 2018

Executive Committee under Office of the Research and Development

PUP Junior Marketing Executives
Polytechnic University of the Philippines Main Campus
December 2015 – March 2017
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

RODRIGUEZ, REIGN ANGELA B.

Address: 166 Bagio St, Bagumbayan Bulakan, Bulacan

Contact No.: 09082031782
E-mail: rreignangela@gmail.com

EDUCATIONAL BACKGROUND

TERTIARY: Polytechnic University of the Philippines

Sta. Mesa, Manila
Bachelor of Science in Business Administration
Major in Marketing Management
2015 – 2019

SECONDARY: Assumpta Academy

Camino Real, Bulakan, Bulacan
2011 – 2015

PRIMARY: Assumpta Academy

Camino Real, Bulakan, Bulacan
2005 – 2011

PERSONAL INFORMATION

Age : 19
Date of Birth : March 19, 1999
Place of Birth : Bulacan
Civil Status : Single
Religion : Catholic
Sex : Female
Language : Tagalog/English

STUDENT AFFILIATION

Junior Marketing Executives

Member, Polytechnic University of the Philippines, 2015 – Present
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES