RYTHU BAZARS

(Farmers Markets)
 CONCEPT
 The Rythu Bazars were established in the
year 1999. The concept of Rythu Bazar
was developed to facilitate direct
marketing between consumers and
farmers.

 Rythu Bazars are planned for direct

interface between the farmers and the
consumers eliminating middlemen. Rythu
Bazars will operate outside the purview of
Markets Act 1966.

 Rythu Bazars are located on Government

land convenient to both the farmers and
consumers. Across the state 107 Rythu
Bazars are functioning in Andhra Pradesh.

 Besides above 14 mobile Rythu Bazars and two outlets in twin cities are working. Rythu Bazars are
exempted from payment of market fees, service charges on the farmers and users respectively. 7 more
Rythubazars are also working

 Prices of the vegetable are fixed through a committee of farmers and the departmental officer. The prices of
vegetable of Rythu Bazars are generally 25% above the wholesale prices and 25% less than the local retail
price, thus reducing the gap between farm gate prices and retail price.
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 DISTRICT WISE RYTHU BAZARS
Sl.No. Name of the District No. of Rythu Bazars
1 Srikakulam 2
2 Vizianagaram 4
3 Visakhapatnam 13
4 East Godavari 13
5 West Godavari 6
6 Krishna 15
7 Guntur 7
8 Prakasam 4
9 Nellore 4
10 Chittoor 3
11 Cuddapah 1
12 Anantapur 1
13 Kurnool 5
14 Mahbubnagar 2
15 Rangareddy 7
16 Hyderabad 2
17 Medak 2
18 Nizamabad 2
19 Adilabad 1
20 Karimnagar 2
21 Warangal 3
22 Khammam 3
23 Nalgonda 5
Total 107 2
ADMINISTRATIVE SETUP OF RYTHU BAZARS

COMMISSIONER & DIRECTOR OF

AGRICULTURAL MARKETING

Chief Executive Officer

(Rythu Bazars)

Dist. Collector / Joint Collector

(Chairman, Dist.Co-ordination
Committee on RBZ’s & Monitoring
Officer at Dist.Level)

ADM
(Convener , Dist.Co-ordination Committee on
RBZ’s at Dist level)

Estate Officer Estate Officer Estate Officer Estate Officer

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 RYTHU BAZARS (ADMINISTRATION)

 Each Rythu Bazar has an Estate officer with supporting staff.

 At the district level, Joint Collector is responsible for establishment and

management of Rythu Bazars affairs. Day to day administration is being looked

after by the ADMs concerned.

 At the State level Chief Executive Officer, Rythu Bazars is the coordinating

officer.

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 NO MARKET FEE
No market fees is collected from the Farmers of Rythu Bazars.
All facilities are provided to Farmers with free of cost
Rents are being collected from Self-Help Groups & Govt. Agencies
only

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 FACILITIES PROVIDED TO THE FARMERS

 All the farmers have

been provided with

identity cards

 Weighing Scales have

been provided to all the

farmers on Daily basis

at free of cost

 Canteen, Drinking Water, Toilet and Storage facilities have been provided.

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FACILITIES PROVIDED

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FARMERS REACTION / CONSUMERS SATISFACTION

 Large number of consumers visit the Rythu Bazars for

purchase of vegetables. Farmers are getting better prices
than the Local Market as the prices of vegetables are fixed
by the Estate Officer every day, duly eliminating middle
men.

 Similarly consumers are getting fresh vegetables at

reasonable prices and also they get all varieties of vegetables
including essential commodities at one place in Rythu
Bazar. 8
RYTHU BAZARS (FARMERS MARKET)

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 RYTHU BAZARS (FARMERS MARKET)
 A total quantity of 20 lakh metric tones of Vegetables are traded through Rythu
Bazars during the year.
 The Marketing Department is undertaking Market Intervention to make the
vegetables available at reasonable prices when the prices of Tomato, onions and
other vegetables increase/decrease abnormally. The vegetables are made available in
Rythu Bazars through Self Help Groups.

 The vegetable prices are fixed by the Estate Officer with the consent of vegetable
growers/farmers committee every day. The prices of provisions are determined by
District Supply Officer concerned once in a week.

OBJECTIVE:

 The main objective of Rythu Bazar is to ensure remunerative price to farmers and
availability of fresh Vegetables at reasonable price to consumers.

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RYTHU BAZARS (FARMERS MARKET)

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RYTHU BAZARS (FARMERS MARKET)

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 RYTHU BAZARS (FUNCTIONING)

 Daily on an average 35,000 to 40,000 quintals of vegetables are sold in Rythu

Bazars.

 On an average 5,000 to 6,000 farmers participate in Rythu Bazars. Each Joint

Collector is provided with a sum of Rs.5.00 lakhs as revolving fund under market

intervention scheme to control the prices.

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Thank You