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  • Brand Image

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    Laila Rizki
    12 views2 pages
    Brand image is influenced by factors like quality assurance, perceived value from performance, and satisfaction of stakeholders which influence loyalty and create switching barriers. A positive brand image comes from meeting stakeholder expectations on quality, satisfaction, and value to build loyalty.

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    Brand image is influenced by factors like quality assurance, perceived value from performance, and satisfaction of stakeholders which influence loyalty and create switching barriers. A positive brand image comes from meeting stakeholder expectations on quality, satisfaction, and value to build loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views2 pages

    Brand Image

    Uploaded by

    Laila Rizki
    Brand image is influenced by factors like quality assurance, perceived value from performance, and satisfaction of stakeholders which influence loyalty and create switching barriers. A positive brand image comes from meeting stakeholder expectations on quality, satisfaction, and value to build loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    BRAND IMAGE

    Satisfactio
    n Loyality
    Stakeholde
    r
    Brand
    Image
    Quality
    Assurance

    ===============================================================

    Branding
    Image Loyality
    stakeholde
    Quality r
    Assurance

    Perceived
    Value:
    Perceived
    Performance Satisfactio
    Stakeholder n
    exspectation stakeholde
    r

    1
    Company
    Image

    Service Customer Loyalit


    Quality Satisfacti y
    on

    Switching
    barrier

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