4/26/2018

CONSUMER BEHAVIOR 2018

Panduan D esain M edia I nformasi,
Purchasing behavior
Sistem Tanda dan Penunjuk Arah

Lecturer : BertoDipublikasikan
Mulia Wibawa pada Desember 2013

mb.its.ac.id
Manajemen Bisnis - ITS

THINK FAST
- Intro -

• Pernahkah anda menghitung secara detail dan rinci

tentang pengeluaran pribadi anda selama 1 bulan?
• Faktor apa yang menjadi sumber pengeluaran
terbesar bagi anda dalam 1 bulan terakhir?
Manajemen Bisnis - ITS

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STUDENTS AS CONSUMER
- Findings -

• Romano (2011), found out that food, entertainment

and technology is where most of the students spend
their money.
• Significantly, the way the students changed their spending
habits is by the use of their credit/debit cards.
• College students immediately fulfill what they
want than thinking of their future needs.

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COMPARISON
- Communication services -

The spending behavior of students today is rather

different from before
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COMPARISON
- Student vehicle -

Students are getting more and more into

consumerism every day.

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how students manage their own money

- Difficult thing to change -

PERSONALITY
AGE KNOWLEDGE
TRAITS
According to Norvilitis (2006) there are several factors that may matter about the
manner on which college students manage their money

Manajemen Bisnis - ITS

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Your behavior?
- Different student, different behavior -

Manajemen Bisnis - ITS

Your behavior?
- Different student, different behavior -

• Dengan menggunakan basis piramida Maslow,

tuliskan SELURUH produk/jasa yang anda konsumsi
dalam 1 bulan beserta MEREK dan HARGA nya.
• Jika ragu terhadap harga, bisa mengacu pada harga
di online marketplace
(Lazada/mataharimall/shopee/elevania/dll)
• Bandingkan antara uang saku yang diberikan oleh
orang tua/beasiswa dengan pengeluaran yang telah
ditulis!

Manajemen Bisnis - ITS

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CONTOH
- Pastikan seluruh item ditulis -

KATEGORI : PHYSIOLOGICAL NEEDS

Item Merek Quantity Harga Total
Air Galon Aqua 3 IDR 18,000.00 IDR 54,000.00
Sarapan Pagi 30 IDR 8,000.00 IDR 240,000.00
Makan Siang 30 IDR 10,000.00 IDR 300,000.00
Makan Malam 30 IDR 15,000.00 IDR 450,000.00
Uang Kost 1 IDR 500,000.00 IDR 500,000.00
Laundry 4 IDR 30,000.00 IDR 120,000.00
Sabun Cair Biore 1 IDR 20,000.00 IDR 20,000.00
Shampoo Clear 1 IDR 19,000.00 IDR 19,000.00
Pasta Gigi Pepsodent 1 IDR 7,000.00 IDR 7,000.00
Deodorant Rexona 1 IDR 18,000.00 IDR 18,000.00
Body Splash/Parfum Gatsby 1 IDR 25,000.00 IDR 25,000.00
Vitamin C Enervon-C 2 IDR 5,500.00 IDR 11,000.00
DLL
TOTAL IDR 1,764,000.00

Manajemen Bisnis - ITS

Manajemen Bisnis - ITS