RAKSHAKARAN KI REET

Kaala teeka is a traditional belief to protect the lives of our loved ones
Similarly let’s make LIFE INSURANCE as a tradition
Indian belief against protection of evil eye, by performing certain activities in special
occasion
like- During marriage, birth, festivals
- Tata AIA’s brand philosophy #RakshakarankiReet, links the same age-old culture of
being protective towards loved ones and extends it to life and financial protection.
- Tata AIA’s new brand philosophy reiterates the company’s commitment to provide
protection to consumers and hence the Company’s focus on pure protection products.
- People perform these reets subconsciously, almost like deep rooted faith, like putting up
a toran, or putting a ‘teeka’ on the cheek of an infant and subsequently, they leave things
to belief, fate and chance. We need to turn Insurance into a ‘reet’. Only then, will the
whole nation eventually be protected.
One solution to all: term insurance, savings, health insurance
schemes under tata aia rakshakaran ki reet
- Tata AIA Life Insurance. Sampoorna Raksha. Tata AIA Life Insurance. ...
- InvestOne. Tata AIA Life Insurance. Fortune Maxima. ...
- Guaranteed Return Insurance Plan. Tata AIA Life Insurance. Guaranteed Monthly
Income Plan. ...
- Guaranteed Monthly Income Plan. Tata AIA Life Insurance. Smart Annuity Plan. ...
- Param Rakshakaran. Tata AIA Life Insurance.
-
Param Rakshak of your family
- Protection
- Health
- Wealth
(Life and health cover along with wealth creation)
-Life Insurance cover
-Accidental Death Benefits
-Accidental total and permanent disablement
(in case of death in public transport: *3 the amt of sum insured)
-Criticare Plus Benefits (40 critical illness covered)
-Hopsicare
-Personal Medical Case Management
-ROMaturity

https://brandequity.economictimes.indiatimes.com/news/marketing/tata-aia-life-insurance-
aunches-rakshakaran-heroes-campaign/73438081
https://brandequity.economictimes.indiatimes.com/news/advertising/tata-aia-life-insurance-
launches-new-brand-philosophy-rakshakarankireet/67651059
https://www.indiainfoline.com/article/news-sector-insurance/tata-aia-life-insurance-launches-
new-brand-philosophy-%E2%80%98-rakshakarankireet%E2%80%99-119012300277_1.html