Professional Documents
Culture Documents
BENEFITS DRAWBACKS
Regional specialization Dependence on other countries
High level of production Uneven levels of development
Better standard of living Exploitation
Worldwide availability of Gs &SVs Commercial rivalry leading to wars
Equalisation of prices & wages
Diffusion of knowledge and culture
2. Risk Issues
Country Risk (war, stable political climate, revolution, positive economic environment,…)
Foreign Exchange Risk (volatile foreign currency)
Commercial Risk (default or termination, reliable information concerning the company track record, insolvency
of trading partner,…)
Seller’s Risk (distance, credit worthiness of buyer, disputes, restriction by government,…)
Buyer’s Risk (late arrival of goods, damaged goods, goods not as per contract requirement,..)
Force Major
3. Theories of International Trade
a. Classical Country-Based Theory
Mercantilism (16th-19th centuries): a country should export more than it imports to become strong.
Absolute Advantage: Ability of a country to produce a good more efficiently and cost-effectively than any
other countries
Comparative Advantage: Ability of a country to produce a good at a lower opportunity cost than a different
country
Heckscher-Ohlin: country should export products that use their abundant and cheaper factor of production
and import products that the countries” scarce factor
b. Mordern Firm-Based Theories
Product Life Circle: Stages of scale
New trade theory: Economies of scale and first mover advantage
Porter National Competitive Advantage: Porter’s Diamond (factor endowment, demand conditions, related
& supporting industries and film strategy, structure & rivalry
3. Market Research: the systematic gathering, recording, and analysing of data about problems relating to the
marketing of G & SV
Two main types: Primary Research
Secondary Research
4. The Four P’s: the marketing mix often referred to as the Four P’s
Product: product or service that customer buys (quality, variety, design, feature, brand name, packaging,..)
Price: how much customer pays for product (list price, discounts, allowances, payment period, credit terms)
Place: how product is distributed to customer (channels, coverage, locations, transportation, logistics,..)
Promotion: how customer is found and persuades to buy (advertising, personal selling, sale promotions,..)
CHAP 1: MANAGEMENT
1. Management: is an art of getting things done through and with people towards attainment of group goal in
formally organized groups
Management combines features of both science and arts. Art because managing requires certain skills
(personal possessions of managers). Science provides knowledge and art deal with application of knowledge
and skills.
2. Function of management:
Planning: deciding in advance – what to do, when to do & how to do. It bridges the gap from where we
are & where we want to be => setting performance objectives and deciding how to achieve them
Organizing: process of bringing together physical, financial and human resources and developing
productive relationship amongst them for achievement of organizational goals => arranging tasks,
people, and other resources to accomplish the work
Staffing: involves manning the organization structure through proper and effective selection, appraisal &
development of personal to fill the roles designed in the structure
Directing: deals directly with influencing, guiding, supervising, motivating subordinates for achievement
of organizational goals.
Controlling: measurement & correction of performance activities of subordinates in order to make sure
that enterprise to obtain them as being accomplished => process of monitoring performance and taking
action to ensure desired results
3. Level of management
Top managers: set objectives, scan environment, plan and make decisions
Middle managers: allocate resources, oversee first-line managers, report to top management, develop
and implement activities
First-line managers: coordinates activities, supervise employees, report to middle managers, involved in
day to day operations